TEXTS WE LOVE
Why We Love It:
Spiceology cross-promoted their Instagram account by inviting their SMS subscribers to a Thanksgiving live stream with celebrity chefs “The Grill Dads.” This influencer collaboration caught the eye of subscribers who were also fans of the quirky duo—inspiring them to tune in and recreate the dish with Spiceology products.
Why We Love It:
Bulk Reef Supply creates a personalized experience for their SMS subscribers from the get-go with Attentive’s Two-Way Journeys™. By segmenting new subscribers based on their experience with saltwater aquariums, the brand can deliver relevant messaging and product recommendations throughout the customer lifecycle. This extra thoughtful step in the welcome journey builds brand loyalty by reaffirming their mission to make it fun and easy for everyone to start a saltwater tank.
Why We Love It:
Kitchenware retailer and recipe hub Food52 eased the stress of last-minute Thanksgiving cooking for their SMS subscribers by sharing these timely recipes. This non-promotional campaign helped engage with their SMS community during this major cooking holiday, while driving subscribers to their website where they could start browsing products for the holidays.
Why We Love It:
MATE the Label sent a Thanksgiving promotion in early November, giving subscribers plenty of time to receive their comfy sets before the holiday. The cheeky message paints a relatable Thanksgiving moment, setting the scene for subscribers to shop the online store and drive undiscounted revenue.
Why We Love It:
In early December 2020—after the hype of Cyber Week had died down—ELEMIS texted their SMS subscribers about their second round of Black Friday deals. In the spirit of the holidays, the surprise nature of the sale and gift delighted subscribers and prompted them to shop and see for themselves.
Why We Love It:
Sassy Jones gave their loyal SMS subscribers in the SJSS (“Sassy Jones Secret Society”) exclusive access to their Black Friday Pre-Sale Vault. Knowing the new arrivals will be in high demand over Black Friday, these highly engaged subscribers were quick to shop the products before anyone else.
Why We Love It:
Dreamland Baby used a seasonal 2-in-1 sign-up unit to build anticipation leading up to the holidays. After opting in to email and text, new subscribers were able to access the best deals before anyone else. And because shoppers are especially price-conscious during Black Friday, that extra $10 off helped convert those who were on the fence.
Why We Love It:
Spiceology added a dash of holiday spirit to their Cyber Monday final reminder, boosting sales at a time when SMS subscribers are on the lookout for gifts. The curated product collections based on personal preferences—from “The Outdoorsman” to “The Beer Lover”—helped shoppers sleigh the gift-giving game while promoting cross-selling initiatives.
Why We Love It:
PÜR rewarded their loyal SMS subscribers with early access to their Black Friday sale. The eye-catching GIF covered the details of the offer—allowing the text message to get straight to the highlights. The VIP offer made their SMS subscribers feel special and jump at the opportunity to shop before anyone else.
Why We Love It:
Men's apparel brand johnnie-O recreated their stores’ product discovery experience on their SMS channel with personalized gift guides. Using Attentive’s Two-Way Journeys™, they set up custom keywords to automatically send a custom guide based on who each subscriber was shopping for. This 1:1 texting experience helped subscribers avoid the stress of finding the perfect gift, while driving online revenue for the brand.
Why We Love It:
For Giving Tuesday, luggage and accessories brand CALPAK brought awareness to their charitable efforts with their “Get Gifting, Get Giving” campaign. They included an image that gave subscribers a glimpse into the brand’s new cosmetics case while promoting the charitable cause in the text message copy. The seasonal campaign was a great way to share the brand’s values while driving Cyber Week revenue.
Why We Love It:
In October, LAKE launched their holiday collection via SMS to get subscribers in the holiday spirit—and ready to start shopping. The GIF highlighted a range of seasonal products, generating excitement around the collection and driving seasonal revenue for the brand before Black Friday/Cyber Monday.
Why We Love It:
Two weeks after a subscriber makes a purchase, Whirley Pop Shop sends a follow-up text message using Attentive’s Two-Way Journeys™, making it easy to schedule a repurchase reminder. After setting up the triggered flow once, the brand can automatically confirm the subscriber’s choice and set up future reminders. Since SMS subscribers are often highly engaged, repeat customers, this flow consistently drives incremental revenue from the brand’s mobile audience.
Why We Love It:
Steinhafels—a mattress and furniture retailer–teased their Cyber Monday sale on their SMS channel. The eye-catching GIF provided details on the Bonus Buys and their limited-quantity nature. The direct link allowed subscribers to prepare their carts ahead of time, so they were ready to shop the high-demand products as soon as the sale started.
Why We Love It:
Greats nurtured their SMS subscriber segment that hadn’t yet made a purchase with this peek at their shoes’ glowing reviews. The brand highlighted their loyal customers’ positive insights, knowing the outside opinions may better resonate with this less-engaged segment. And with the convenient link to shop, these subscribers could finally take that next step...in a brand new pair of shoes!
Why We Love It:
Knowing that their customers start counting down to the holidays long before December, Sugarfina gave SMS subscribers exclusive early access to shop their advent calendar. The message played on the product’s nature of surprise by keeping most of the gifts a mystery, while giving a few hints in the included GIF. This exclusive opportunity helped get subscribers into the holiday spirit and encouraged them to shop before anyone else.
Why We Love It:
Pura Vida Bracelets encouraged engagement from their SMS subscribers with a mystery collaboration campaign. They teased the launch with a few details on the new product (“sparkling sequel”), but saved the final reveal for people who clicked the link within their message. This strategy drove traffic to the website, prompting subscribers to shop the new collaboration and browse other products.
Why We Love It:
Beer retailer CraftShack invited their SMS subscribers to join them for a drink after watching the popular Netflix series Squid Game. They saw a timely opportunity to bring the social media craze around the show to their owned SMS channel. The relatable reaction and branded GIF—placing a cheeky spin on the dark show’s famous voting scene—resonated with subscribers who are in on the game and enticed them to use the relevant discount code.
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Why We Love It:
Beautycounter captured un-discounted revenue by texting this timely pick-me-up to their SMS subscribers. While the end of Daylight Saving Time usually marks the shift to colder, shorter days, the positive beauty brand celebrates the day as an opportunity to find new fall products. With a direct link to their seasonal favorites, subscribers can easily “fall back” and use their extra hour to shop.
Why We Love It:
The Mayfair Group strengthened their SMS subscriber community with this non-promotional check-in. This simple yes/no question showed that they care about their customers and adds a human touch with the two-way conversation. A few days later, Mayfair sent this follow-up message to the subscriber segment that responded with “NO,” showing how they value and want to support their subscribers.
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Why We Love It:
Hello Bello brought the spirit of the holidays to their SMS channel with a gift with purchase campaign. They showed off the adorable packaging and added a sense of familiarity by mentioning the brand’s celebrity founders. This campaign delighted subscribers with what may seem like a not-so-fun product (aka diapers), making it perfect for the festive season.
Why We Love It:
Crocs uses this 2-in-1 sign-up unit to build an exclusive SMS channel for their collaboration drops and sneak peeks, while driving email sign-ups, too. Since the brand is known for their range of collabs with notable brands and artists—from Justin Bieber to Hidden Valley Ranch—this first-to-know opportunity was a major incentive to convert subscribers who want to feel connected to this creative space and shop before others have the chance.
Why We Love It:
Love Wellness applied a sophisticated segmentation strategy to convert unengaged subscribers. They sent this win-back campaign to those who had never made a purchase. Seeing that the brand’s usual campaign messages didn’t pique this group’s interest, they pointed these subscribers to the advice of their thousands of happy customers.
Why We Love It:
MATE is finding the best way to engage new subscribers—while educating them on their brand values—with their automated welcome flow. They are A/B testing this promotion of their all-natural products versus a call-to-action to shop their best sellers. This brand marketing strategy helps MATE connect with their new subscriber base over a shared love for clean and natural products.
Why We Love It:
Lull A/B tested an SMS campaign for their Halloween Special—sending one with an image and one without. The messaging (“witching hour”) and image leaned into the Halloween theme while showcasing the product. The test identified the MMS as the highest performing message, helping Lull use data to create strategies for future campaigns.
Why We Love It:
When ABC Carpet & Home opened their Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. With the in-store display image and direct link to browse the website, subscribers could conveniently start exploring products online, then take advantage of the discounts in-store.
Why We Love It:
Swap.com infuses brand voice in its triggered abandoned cart reminder, positioning themselves as a helpful shopping companion. They personalize the text message with the abandoned item name (“The North Face Coat”), helping jog the subscriber’s memory. To make it as easy as possible, Swap.com ended with a direct link to the saved carts so subscribers can finish checking out.
Why We Love It:
Streetwear bag and accessory brand Sprayground launched their Halloween “Boo Collection” to their SMS subscribers. The eye-catching GIF brings the collection (back) to life by showcasing the backpacks in a spooky, animated scene. The exclusive nature of the limited-edition product drove their subscribers to instantly shop the scary styles.
Why We Love It:
Toward the end of October, makeup and beauty brand Milani Cosmetics assured last-minute Halloween shoppers that there’s no need to fright with this helpful reminder. To make shopping even more convenient, they offered free shipping to their SMS subscribers with the relevant promo code (“SPOOKY”), driving last-minute holiday revenue.
Why We Love It:
Instead of offering a seasonal discount to SMS subscribers, Milani Cosmetics boosted their Halloween revenue by offering a free sticker set with purchase. The makeup and beauty brand included a dazzling GIF of the stickers, which features spooky graphics and images of the popular beauty influencers who collaborated on the Halloween product line. They ended with a direct link, making it as easy as possible for their mobile audience to shop with just one click.
Why We Love It:
Footwear brand Vintage Foundry Co inspired their SMS subscribers’ Halloween purchases with a costume recommendation. By just seeing the style options next to The Joker in the included GIF, the customers can visualize themselves in the full costume. The early Halloween campaign reminded subscribers to start planning their costume—and where they can find the perfect discounted footwear to complete it.
Why We Love It:
Don’t want your new subscribers to feel ghosted this Halloween? This welcome flow from Simply Carbon Fiber—a watch and accessories brand—automatically greeted new subscribers with a seasonal discount code (“HW25”). By pairing the message with a seasonal sale, the brand incentivized new subscribers to shop without having to offer additional discounts.
Why We Love It:
Men’s clothing brand johnnie-O engaged SMS subscribers in a highly personalized experience using conversational text messaging. In this back-and-forth messaging flow, subscribers responded with their preferred logo placement to trigger a relevant product recommendation. This automated flow promoted the brand’s new product while meeting subscribers’ personal preferences.
Why We Love It:
One week before Black Friday, Overstock Art launched an “Early Bird” holiday sale to their SMS subscribers. The campaign offered TWO enticing discounts with relevant coupon codes (“EARLY50 & THX200”) for each. This early holiday promotion helped the brand get a head start on their competitors and catch shoppers’ attention before the busy sales season.
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Why We Love It:
AfterShokz—a headphone and electronics brand—A/B tested their text message for a new product launch to understand what would resonate with subscribers. In this version, they described the mic as a “desk partner,” and included a GIF to showcase how the product fits customers’ common needs. Beyond driving revenue with the product launch, this test helped AfterShokz identify the highest performing message, while delivering learnings that could help them make data-driven decisions on their future text message sends.
Why We Love It:
Arts and crafts retailer Michaels gave SMS subscribers a heads-up on an upcoming product launch. They built anticipation by specifying the exact time of launch (12:01 am CT) and including an image as an exclusive sneak peek. Letting their loyal SMS subscribers be the first to know created hype around the new product and drove traffic to their online store.
Why We Love It:
Pop-culture inspired fashion brand Hot Topic built a triggered sign-up flow to welcome new subscribers. After a shopper opts in for texts, the brand automatically sends a discount and direct link to their website, encouraging new subscribers to quickly make their purchase. The message is infused with their casual brand voice, making subscribers feel like part of the “HT fam” and excited for the text channel’s perks.
Why We Love It:
Erin Condren encouraged product discovery around the holidays by sending a gift guide to their SMS subscribers. This resource was not only a helpful time-saver, but it also helped shed light on new products. Erin Condren included a GIF that teased the featured items, and a direct link to the guide to help customers avoid the stress of finding the perfect gift, while driving online revenue for the brand.
Why We Love It:
Farmacy Beauty sent a text promoting a mystery product tease, engaging subscribers with a unique guessing game. Just based on the ambiguous product image, any subscriber that texted back the correct answer was congratulated and sent a full-sized version of the new product. This gamified experience and use of two-way text messaging made subscribers feel more connected to the brand.
Why We Love It:
Women’s footwear brand Dolce Vita kept their sales momentum going after Black Friday by launching their “Season of Surprises” multi-day campaign via SMS. In this daily deal, the brand segmented their audience and gave different dollar-off discounts to each. Since the subscribers didn’t know the exact discount until they applied it to their cart, this engaging strategy encouraged them to shop to uncover the surprise.
Why We Love It:
Paper Source sent their SMS subscribers a dual time-sensitive offer on Black Friday. The message created a sense of urgency (“Limited Time!”), and explained the two discount options. This hybrid strategy allowed subscribers to choose their preferred shopping experience, driving both online and in-store revenue.
Why We Love It:
Zero-waste beauty brand EcoRoots announced their new body brush to their SMS subscribers. They showcased the new brush and how to use it by including a GIF in the text. EcoRoots made it easy for subscribers to add the item to their carts by ending the text with a direct link to the product page. Promoting this launch via SMS excited subscribers and encouraged them to be the first to try it.
Why We Love It:
Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.
Why We Love It:
In the holiday spirit of giving back, DIFF Eyewear brought awareness to their charitable efforts with their Giving Tuesday sale. After detailing the discount, they reminded customers of their “buy a pair, give a pair” initiative. The focus on their philanthropic mission was the perfect way to excite shoppers about the brand while spreading the word about how they’re making a difference.
Why We Love It:
Greats uses Attentive’s 2-in-1 sign-up unit on their mobile website to collect both emails and phone numbers in one easy flow. The footwear brand teases their text channel’s perks, like early access to launches and promotions. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the offer by opting in for text messages, too.
Why We Love It:
Designer fashion brand Rebecca Minkoff shared a “Secret Sale” exclusively with their SMS subscribers, reserving the deal for these highly engaged customers. Keeping the message short, they used a colorful graphic to stand out and describe the sale’s details. The brand emphasized the sale’s exclusive nature (“SECRET”)—encouraging in-the-know subscribers to take advantage of the text channel perk and shop.
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Why We Love It:
The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.
Why We Love It:
Revel Nail launched their “12 Days of Revel” campaign over SMS to encourage repeat website visits after Black Friday/Cyber Monday. The announcement gave subscribers a chance to opt-in for daily deals over text, automatically adding them into a separate segment. This strategy ensured the brand reached their most engaged subscribers—and avoided fatiguing those who may not have been as engaged.
Why We Love It:
Erin Condren Design extended their holiday promotions after Cyber Monday by reminding subscribers to shop the final hours of the sitewide sale. The cheerful message (“stock up on gifts!”) and festive image of one of their signature planners added to the spirit of the holiday season, and drove online revenue from last-minute shoppers.
Why We Love It:
Pura Vida Bracelets used a thoughtful segmentation strategy to keep customers engaged throughout the busy holiday season. After giving SMS subscribers early access to their Black Friday sale, Pura Vida texted a reminder to those who had clicked the first message but had not yet made a purchase. The jewelry brand drove conversions from this segment by emphasizing the “secret” and exclusive nature of the offer.
Why We Love It:
Leading vision care retailer LensDirect uses Attentive’s 2-in-1 sign-up unit to drive conversions before shoppers leave the website. When a person’s behavior indicates that they’re about to exit the site, this creative pops up with a reminder to “Before you go, save” and a generous 25% off incentive. The exit-intent touchpoint re-engages shoppers while seamlessly growing the brand’s email and SMS subscriber lists.
Why We Love It:
Crocs uses segmentation to send relevant campaigns to high-intent subscribers interested in their latest releases, like the Classic Hiker Clog redesign. The footwear brand created this engaged customer segment by adding a sign-up unit on their New Arrivals page, capturing customers further down the shopping funnel who are more likely to appreciate these timely updates and quickly shop the shoes “while they last.”
Why We Love It:
Michaels encouraged product discovery around the holiday season by sharing a gift guide with their SMS subscribers. The arts and crafts retailer recognized their customers’ desire to give gifts that inspire joy—and a “happy dance”—and made it easier for them to check items off their holiday shopping list. The direct link to the guide helped customers avoid the stress of finding the perfect present while driving online revenue for the brand.
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Why We Love It:
Rainbow uses Attentive’s 2-in-1 sign-up unit on their website to seamlessly scale their email and SMS subscriber lists simultaneously. After a visitor opts in to both channels, they’re entered to win a $500 gift card. This incentive strategy stands out from the usual welcome discounts, driving sign-ups across both channels.
Why We Love It:
Refurbished electronics brand mac of all trades launched their new rewards program to their highly engaged audience of SMS subscribers. They used the text message copy and the graphic to explain how shoppers can earn rewards—helping the brand start scaling their new program, while ultimately driving customer referrals and encouraging repeat purchases.
Why We Love It:
In the days leading up to Black Friday, stationery retailer Paper Source sent a text message inviting subscribers to “beat the crowds” with curbside pickup. They promoted this option with a 10% off discount and direct link to easily place a curbside order. Highlighting this hybrid shopping experience helped the brand stay top-of-mind ahead of Black Friday and drove early Cyber Week sales.
Why We Love It:
Ole Henriksen used their SMS channel to host a weekly educational skincare series (#ThirstyThursday). At the start of summer, the skincare brand used geotargeting to send a heat remedy tip to their SMS subscribers located in warmer areas of the US. The message ended with a direct link for subscribers to learn more and shop the mentioned product.
Why We Love It:
Medical footwear brand Clove used conversational texting in their welcome flow to personalize each subscriber’s experience and help them choose the perfect pair of Cloves. New subscribers were prompted to reply with the number (e.g. 1) that corresponds with their favorite coffee drink. Then, they received a triggered response with a specific recommendation and direct link to the product page. For future messages, Clove created segments with these responses based on the subscribers’ preferences.
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Why We Love It:
Love Wellness—a multivitamin and health supplement brand—sends new SMS subscribers a “perfect match” quiz two days after they sign up to encourage product discovery. The link included in the text sends subscribers to the quiz on Love Wellness’s website to help them seamlessly find personalized recommendations, while driving online revenue for the brand.
Why We Love It:
Thread Wallets—a lifestyle and accessories brand—used a creative text campaign to stand out from other Labor Day flash sales. They clearly communicated the sale’s details and limited-time nature. The simple but effective GIF was designed to capture subscribers’ attention, setting the message apart from the many sales happening during the long weekend.
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Why We Love It:
Sustainable jewelry brand Pura Vida Bracelets sent an early access offer to their VIP subscriber segment, reserving the deal for their most engaged customers. They emphasized the exclusive and personal nature of the VIP-only offer (“We want YOU”). This special treatment enticed Pura Vida’s loyal customers to shop the sale before everyone else.
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Why We Love It:
True Religion drove online and in-store revenue with their SMS Labor Day campaign. The brand doubled down on the sitewide sale’s limited availability, creating a sense of urgency in both the text and seasonal GIF. They ended with a playful CTA (“Ready, set...SHOP!”) and a direct link for subscribers to instantly take advantage of the limited-time sale.
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Why We Love It:
True Religion used segmentation in their Labor Day strategy to target subscribers who recently added an item to their cart. By pairing the cart abandonment message with their sitewide Labor Day sale, True Religion incentivized these high-intent subscribers to shop without having to offer additional discounts.
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Why We Love It:
Fashion and lifestyle brand Cynthia Rowley announced their new “bonded tee” dress to their SMS subscribers. They paired this text message with a GIF that shows off the dress and styling inspiration, and ended with a direct link to the product page. Promoting this product launch via SMS excited subscribers and encouraged them to be the first to shop the new style.
Why We Love It:
Swap.com sends SMS subscribers a triggered post-purchase text three days after they buy an item, encouraging them to refer a friend. By including a 40% off discount for these active customers, the automated flow drives online revenue, builds brand loyalty, and promotes new customer discovery.
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Why We Love It:
Boot Barn used their SMS channel to stand out during the busy holiday shopping season by offering same-day delivery and personalized gift wrapping. Their engaged subscribers appreciated the help with finding last-minute gifts and making them more meaningful, allowing Boot Barn to increase brand loyalty and holiday revenue.
Why We Love It:
Self-cleaning litter box brand Litter-Robot educated subscribers about their product with conversational text messaging. The brand built a back-and-forth triggered messaging flow, asking subscribers about their biggest litter frustrations. Based on the subscribers’ answer, Litter-Robot responded with a link to a relevant blog post or product page to help them learn how the brand and their products meet their specific needs.
Why We Love It:
Eco-friendly luggage brand Paravel texted subscribers helpful shipping deadline reminders to drive last-minute orders just before the holidays. In their friendly brand voice, Paravel offered free shipping and a discount code to stand out from other brands during the busy sales period.
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Why We Love It:
Cariuma invites new subscribers to join their sustainability efforts with a two-part triggered welcome flow. The footwear brand offers extra insoles as a unique incentive to drive opt-ins. 24 hours after new subscribers sign up, they receive a welcome text about Cariuma’s brand values, connecting with the audience over a shared passion for sustainable fashion.
Why We Love It:
SkullCandy—a headphone and speaker brand—used their SMS channel as a direct and instant way to drive traffic to their one-day flash sale. The brand used segmentation to send a “final hours” reminder to subscribers who hadn’t shopped the sale yet. SkullCandy emphasized the urgency with a countdown (“4 hours remaining”), encouraging subscribers to act fast.
Why We Love It:
Used and rare books retailer Biblio sends a triggered post-purchase text four weeks after a subscriber buys a book, asking them to leave a review. The message offers an ongoing incentive that’s relevant to the individual’s customer lifecycle. This automated flow consistently drives new product reviews, helping other shoppers discover their perfect book.
Why We Love It:
Dorsal Bracelets converts high-intent browsers into subscribers with their mobile website’s sign-up unit. The lifestyle jewelry brand quickly grows their SMS subscriber community by offering a 15% off discount. After subscribers join, they receive an automated series of “welcome” messages introducing them to the brand and their eco-friendly values.
Why We Love It:
Designer fashion brand Rebecca Minkoff supported mobile product discovery with their one-day-only SMS promotion. The brand messaged subscribers about the featured product’s discounted price and benefits to shoppers, using a GIF to showcase the variety of styles. With just one informative text, subscribers knew all they needed to click the link and checkout.
Why We Love It:
45 day after a subscriber’s first purchase, sustainable footwear brand Cariuma invites them to join their referral program. Cariuma’s program’s exclusive perks fuels new purchases and reflects the brand’s eco-friendly mission, while helping retain valuable customers and spread brand awareness.
Why We Love It:
Electronics accessories brand Nomad Goods used conversational texting to quickly resolve an issue the customer was experiencing. A quick text exchange with the brand helped the customer overcome their concern in less than five minutes. The instantaneous nature of text messaging created a magical moment for the customer, leaving a lasting impression of the brand.
Why We Love It:
Stationery and gift shop Paper Source captured back-to-school shopping demand with their 20% off deal for purchases that include an organizational planner or calendar. Not only did their text campaign drive these products’ sales, but it also encouraged mobile shoppers to check out other categories, like notebooks and craft supplies.
Why We Love It:
Arts and crafts retailer Michaels texted subscribers about their range of back-to-school products and seasonal deals. The craft store wanted to prioritize customers’ unique learning needs and help them prepare for the return to school, so they created an opportunity for subscribers to easily find the best supplies for their learning situation.
Why We Love It:
Tech accessories brand Casely sent a final reminder text for their sitewide promotion. While the promo code (“B2S”) reflected their back-to-school marketing, the general sitewide sale appealed to all SMS subscribers and helped drive last-minute revenue.
Why We Love It:
The Happy Planner—an organization and lifestyle brand—used a data-driven SMS strategy in their early back-to-school marketing. They ran this campaign as an A/B test with two different message variations—one asking if subscribers are ready to get back into the classroom. The brand can use this data to find the most impactful messaging strategy for their future back-to-school campaigns.
Why We Love It:
Sustainable clothing brand MATE the Label texted subscribers to promote their popular activewear collection. They maintain their approachable brand voice while using a sense of urgency in the copy (“get MOVE-ing” and “selling fast”). The brand also included a positive product review, knowing that shoppers trust what other customers say. After A/B testing this message, MATE the Label saw the performance advantages of the customer review and implemented it across their channels.
Why We Love It:
Anime merch and clothing store Atsuko used their SMS channel to drive sign-ups for their rewards program. The text alerted existing members of the one-day offer while also encouraging non-members to join. Since SMS subscribers are highly engaged and often repeat customers, Atsuko knew the points rewards and exclusive benefits would appeal to the channel’s audience.
Why We Love It:
Birdies —the footwear brand known for their Instagram-famous flats—uses text messaging to introduce new products, like vegan slides. By hinting at the five color options, Birdies encourages customers to click the link and see for themselves. The shoe brand kept the text short and sweet, ending with a direct link to shop the summer trend right from their mobile device.
Why We Love It:
Online grocery store Thrive Market uses Attentive’s “two-tap” sign-up technology on its mobile website to drive SMS opt-ins. Since their brand is membership-based, Thrive Market prompts shoppers to sign-up by giving them a peek into future offers—without needing to offer a direct discount.
Why We Love It:
MATE the Label—a clothing brand focused on “clean essentials”—used SMS to educate subscribers about sustainable fashion. They released a 2020 Impact Report to share their ethical manufacturing process and environmental footprint. Knowing SMS subscribers are some of their most engaged customers, MATE shared the report over text before their other channels.
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Why We Love It:
Function of Beauty knew they needed to offer something special to compete with Amazon's Prime Day deals and capture shoppers' attention. The brand launched a playful campaign to give their customers “prime” treatment—the chance to get 20% off their entire order for three days only. By aligning their sale period with Prime Day but extending it an extra 24 hours, Function of Beauty was able to get the most out of the shopping holiday and maximize their revenue.
Why We Love It:
After a customer places their order, Paravel uses Attentive's integration with Shopify to send a personalized, automated transactional message with a link for subscribers to keep track of their shipping updates. They also reaffirm their mission by assuring customers that their shipment is carbon-neutral, and say thank you for making a sustainable purchase—helping customers feel even better about the money they’ve spent.
Why We Love It:
To help amplify their educational initiatives, Olive & June sends SMS subscribers an automated post-purchase message asking if they’ve watched their mani and pedi tutorials. They use their positive and uplifting voice in the text message and end it with a direct link to their tutorials.
Why We Love It:
Healthy snack brand HighKey sent a playful text message teasing their "JUMBO-SIZED" announcement. They blurred out part of the picture to keep their announcement a secret, while still giving subscribers a sneak peek at what was coming. The brand also included a 15% off discount in case subscribers couldn't wait. HighKey then followed via SMS up a couple of days later to officially let subscribers know they could purchase jumbo-sized bags of their popular mini cookies.
Why We Love It:
Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."
Why We Love It:
The Happy Planner texted its “VIP” subscribers with a special combination offer that included their new storage box and sticker books at a discounted price. The brand included a playful GIF that gave SMS subscribers a preview of the storage box. The Happy Planner ended with a clear CTA to “tap the link to get it now!”
Why We Love It:
Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s 2-in-1 sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.
Why We Love It:
Used and rare books retailer Biblio encouraged their SMS subscribers to order a new book. The brand included a coupon code for 10% off purchases of $25 or more—for one weekend only. Biblio paired their text message with a fun GIF to ensure it caught subscribers’ attention.
Why We Love It:
Eyewear retailer LensDirect text subscribers to let them know they could skip the waitlist and pre-order their new limited edition sunglasses. To further incentivize subscribers, the brand also included a 20% off coupon code to use with purchase.
Why We Love It:
Grocery delivery brand Mercato sent a helpful text message to subscribers, encouraging them to “save your weekend!” and let Mercato do their grocery shopping. The delivery brand ended the message with a clear CTA to “order now” and direct link to complete their order.
Why We Love It:
Snack brand Utz texted SMS subscribers with exclusive first access to shop their “Snack into Spring” sale before anyone else. They paired the sense of urgency in their text message with a fun, attention-grabbing GIF that echoed the big sale.
Why We Love It:
Online macarons store Pastreez simultaneously collects email addresses and phone numbers using Attentive’s 2-in-1 sign-up units. New subscribers receive seven free macarons in return for opting in to Pastreez’s email and texts.
Why We Love It:
Online macarons store Pastreez texted subscribers about their new spring macaron flavor, Caramel Pistachio. They focused on building a deeper connection with subscribers by letting them know that the new flavor was their French chefs’ favorites this season. Pastreez ended the message with a link to the new flavor so subscribers could quickly complete their purchase.
Why We Love It:
Lobster delivery service Get Maine Lobster reminds SMS subscribers about items they’ve left behind in their online cart by sending well-timed abandoned cart messages. These automated text messages nudge subscribers to complete their online checkout before it’s gone—an effective way to drive revenue that would have otherwise been lost.
Why We Love It:
Lobster delivery service Get Maine Lobster quickly announced a new BOGO sale to SMS subscribers. They provided a seasonally relevant discount code (“Spring20”), and let subscribers know they would receive free shipping with their orders—an effective promotion whether or not you can offer a discount alongside it.
Why We Love It:
Online Spanish food retailer La Tienda celebrated their 25th anniversary with SMS subscribers. As a family-run business, La Tienda included a photo of the Harris family with a “25th Anniversary” stamp on the image. They ended the message with a CTA to shop their owners’ all-time favorites.
