Speedy Marketing Campaign Calendar

Celebrate Thanksgiving by saying "thank you" to your loyal subscribers. Offer them a limited-time perk (like free shipping or gift with purchase). Pro tip: Shoppers are most likely to convert at 5pm, as they kick back after dinner.

National Random Acts of Kindness Day

It’s easy to run into a store on Valentine’s Day and pick up some chocolate. But it’s just as easy (and less stressful!) to buy gifts early. Help your customers plan ahead by sending a reminder to pre-order gifts for delivery on Valentine's Day.

Personally thank your subscribers for their loyalty and take a moment to reflect on your brand's growth. Send a message from your founder expressing your appreciation to foster community, and invite them to reply with their thoughts or ask questions.

Give shoppers the gift of savings (and clear out excess inventory before the new year) with a buy one, get one (BOGO) free sale. Invite shoppers to stock up and save on items they'll use all year long.

Help last-minute shoppers find gifts their friends and family will love by promoting e-gift cards. For those who are looking for a tangible gift to give, share a fun tip to print and paste a QR code linking to the gift card into a greeting card.

Recommend popular accessories your subscribers can use to uplevel their outrageously festive sweaters. From statement earrings that (may or may not) sparkle to seasonal scarves and bold makeup, they can mix and match for an unforgettable look.

Remind your subscribers that life is sweet with free shipping or delivery on their next order of cupcakes. Let them savor the convenience of having their favorite dessert delivered right to their doorstep.

Remind subscribers of upcoming shipping deadlines, and offer them free shipping for 24 hours so they can get their last-minute gifts in time for the festive holidays.

Let subscribers know they can monogram items to add a special touch to their gifts, and drive urgency by letting them know they’ll need to order soon to receive it in time.

Help your subscribers get involved. Using Two-Way Journeys, invite subscribers to reply with the causes they care most about. Then, reply with a non-profit, spotlighting their work and linking to a page where they can learn more.

Share the organizations and causes your brand supports. Let subscribers know how they can give back—whether it’s purchasing items from a collaboration or donating directly to a partner organization.

Don't forget to update your SMS journeys to reflect the promotions you're running on your website. It guarantees a seamless brand experience across channels, and will help you recover otherwise lost revenue with the helpful reminder and incentive.

Host a virtual or physical charity run/walk event on World AIDS Day to help fundraise for the National AIDS Trust. Encourage your subscribers to donate, and send participants red ribbons as a symbol of support.

If you’re a small business—or if your brand carries products from small businesses—highlight popular items in a virtual gift guide. Include a link to a landing page so subscribers can easily shop the featured items.

Build excitement ahead of your Black Friday sale by giving subscribers early access to your deals. Include a link to a gated sale and a secret password so they can shop before anyone else.

Kick off your Cyber Week promotions by saying "thank you" to your loyal subscribers. Offer them a limited-time perk (like free shipping or gift with purchase). Pro tip: Shoppers are most likely to convert at 5pm, as they kick back after dinner.

Honor your customers who were in the armed services or are active service members by partnering with a non-profit serving veterans. Donate a portion of every sale, and highlight the impact of shoppers' purchases.

Inspire your customers to embrace the single life and treat themselves to something special. Add a touch of fun by including a lively GIF.

Help your subscribers sparkle with a fireworks-inspired collection or promote warming winter products ahead of an evening watching the fireworks.

Remind your customers to make their voices heard by exercising their right to vote. You can even share valuable resources to help them check their registration status or find their polling place.

Setting the clocks back means shorter and colder days are upon us. Share seasonal products to help your customers create a relaxing atmosphere at home or stay warm when they venture outside.

Inspire your subscribers to join the Movember movement. Cheer them on as they grow their facial hair to raise awareness for men's health issues. Recommend your best beard and mustache care products and donate a portion of the proceeds to the cause.

Feature a relevant (and popular) product to drive scary-good conversions. Include a customer testimonial highlighting why it's worth buying not just for Halloween, but year-round.

Help shoppers get a jump-start on crossing off their festive gifting list by giving SMS subscribers access to your sale before anyone else. Three hours before it begins, send a text messaging with a gated link to the sale along with the password.

Dedicate the day to amplifying Indigenous-owned businesses and non-profits and sharing educational resources. Encourage people to shop, match their donations, and help them learn more about Indigenous history.

Make sure your subscribers have a sweet day by treating them to a free dessert when they place an order online or stop by one of your locations. Or, help them bake at home with a sale on bakeware, tools, and ingredients.

Check in with your subscribers and encourage them to prioritize their mental health. Share a wealth of valuable resources, including self-care tips, mindfulness exercises, helplines, and more to support them on their personal journey.

Deliver a personalized shopping experience by asking customers what they are looking to shop for during the 36-hour sale. Offer custom recommendations and guides related to their preferred categories.

Share the joy of this tasty holiday with your subscribers by giving them a special offer that can be redeemed whether they're dining in, taking out, or ordering delivery. Add extra flavor with double loyalty points on Taco Day.

Build buzz with a limited-time promotion on your specialty blends or curate a coffee-themed giveaway with all the essentials for brewing a perfect cup of joe. Have brick-and-mortar locations? Drive foot traffic with an in-store-only offer.

Inspire your subscribers to cook up a storm by sending them recipes to try out. Don't forget to include links to essential ingredients, cookware, table settings, or anything else they’ll need to make and enjoy their delicious meal.

Encourage subscribers to celebrate Oktoberfest with themed items such as glassware, apparel, and food (bratwurst side dishes?). Link to a holiday-themed product page to narrow down their shopping list.

Spread peace, plant hope: Partner with local conservation organizations for a campaign where every purchase plants a tree. Alternatively, you can donate a portion of sales to reforestation efforts, symbolizing the growth of peace in the world.

Showcase Hispanic and Latinx-owned brands and encourage your audience to support them by shopping all month long. Consider launching a campaign to boost donations to an organization working to strengthen the Hispanic community.

Share the inspiration behind your upcoming collections. From mood boards to design decisions, let your audience in on the behind-the-scenes magic that brings your designs to life.

Promote personalization options like monogramming or custom color combinations so your subscribers can add a special touch to their gifts. Make sure to mention other services too, like complimentary gift wrapping or free returns if you offer them.

Share a note from your co-founder explaining the impact of your charitable partnerships, such as meals donated to the amount of plastics you’ve helped remove from the ocean. Link to an impact report or social media post sharing more stats.

Offer subscribers a deal to stock up on all the items they'll need for the school year, like stationary and tech accessories. Remind shoppers of their shipping options so they can get their items in time for Labour Day (and the first day of school).

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

Help your subscribers spoil their beloved pups (and earn some tail wags) by bundling and saving on their dog's favorite toys, treats, and more.

Encourage subscribers to create content featuring your brand for a chance to win an exciting prize. Give them a theme to match and share the winning post with your subscribers.

Focus on the power of visual storytelling by featuring stunning images of your products or behind-the-scenes snaps in your email and SMS campaigns. Or, take the opportunity to showcase impressive user-generated content.

Encourage your audience to take a break from their busy lives and prioritize self-care. Share expert tips and advice on relaxation techniques, alongside handpicked products and services to help them unwind and destress.

Help your subscribers give their feline friends the VIP treatment with a BOGO deal on cat toys, treats, and more. It’s the purr-fect way to celebrate.

Beat the dog days of summer and boost brand loyalty by encouraging customers to share their long weekend adventures using their favorite products. Incentivize them to tag you on social media by offering a chance to win an exciting prize.

Celebrate the special bond between sisters—or BFFs who feel like sisters—with a promotion on products or services that can be enjoyed together.

Launch an enticing offer for makeup lovers to shop and find their perfect lipstick shade. It could be a discount on all lip products, a BOGO deal, or even a free gift with purchase. If you offer it, highlight virtual try-on for easy shade selection.

Build community during the Olympics with a playful bracket. Invite SMS subscribers to vote for their favorite events by responding with a keyword. They’ll love getting in the competitive spirit, and you’ll drive engagement.

Help shoppers get in the festive spirit with a buy-now, save-later offer. Send your SMS subscribers an exclusive deal they can enjoy right away, and let them know they'll receive an additional gift (such as $25 off) to redeem on their next purchase, like when Christmas in December rolls around.

Create a thoughtful guide to help your subscribers make self-care a daily ritual. Include expert tips and advice for forming meaningful habits, alongside handpicked products to transform their spaces into self-care sanctuaries.

Try crafting a lighthearted message using only (or mostly) emojis. Hint at what it's about and challenge your subscriber to decode the hidden meaning—before you reveal the "translation" in a follow-up message.

Share a quick primer or refresher on the benefits of your most popular clean beauty products. Highlight your brand's commitment to sourcing clean, eco-friendly ingredients and educate your subscribers about what clean beauty truly means.

Bastille Day celebrates freedom, unity, and community. Encourage your audience to come together in groups big or small to celebrate with tips for a great gathering, whether it's how to style a look or hosting hacks.

In the lead-up to Prime Day, send a teaser message building anticipation for your major offer. To satisfy those who can't (or don't want to) wait, include a link directly to your Amazon store page or website to shop early.

Tempt your audience with photos or GIFs of your most popular chocolate treats, or share recipes where your products are a key ingredient. Sweeten the deal with an offer they can use to stock up on chocolate.

Many people spend the holiday weekend with friends and family, hosting backyard barbecues, or going to group gatherings that center around food. Remind shoppers to order their party items by the shipping deadline to build urgency.

Serve your subscribers special discounts on Wimbledon-themed fashion items like tennis dresses, polo shirts, and straw hats. Or, create and share recipes for signature cocktails that subscribers can enjoy while watching the matches at home.

Celebrate this patriotic holiday with a giveaway of your favorite Canadian-themed or made items. Invite shoppers to sign up for SMS and email to enter to win, and send a campaign message letting existing subscribers get in on the action, too.

Use this major sales period to clear out inventory and get ready for a new year. Launch customized sign-up units offering subscribers a bonus gift when they opt in to SMS and email.

Promote your best-selling shades with a fun GIF that showcases the different styles you have available. If you offer virtual try-on, make sure shoppers know they can use it to preview and pick out the perfect frames.

Drop your newest arrivals to make a splash on the first day of summer or launch a 24-hour flash sale on summer must-haves. Add bright colors and imagery to your campaigns to create a sense of joy and adventure.

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

Reward your subscribers with treatment fit for a king. Offer your VIPs the chance to earn bonus rewards, or receive an exclusive gift with their next purchase.

Reward your subscribers with treatment fit for a king. Offer your VIPs the chance to earn bonus rewards, or receive an exclusive gift with their next purchase.

Spread awareness about ocean conservation and support a charity working to keep our oceans clean with a donation campaign. Emphasize the impact of your customers’ contributions by updating them on the total amount raised.

Boost engagement and loyalty with a dynamic duo of incentives. Offer subscribers a BOGO deal to treat their bestie—and themselves—to something special. Plus, give them a referral bonus so they can each get a discount on their next purchase.

Make sure your subscribers are ready to hit the ground running with a curated selection of active essentials like shoes, apparel, wearables, running fuel, and recovery products. Go the extra mile with a discount they can use to gear up.

Delight the cheese lovers in your audience by sharing delicious recipes, classic pairings, and discounts on your cheesiest products—from snacks to accessories—that are too "gouda" to resist.

Help your subscribers ride in style with a curated selection of cycling gear, accessories, and safety equipment. Inspire them to embrace this eco-friendly mode of transportation by offering a special sale on these items.

National Trails Day is about embracing the great outdoors and taking care of our beloved trails. Help your subscribers gear up for adventure with essentials like apparel and sunscreen—and remind them to leave the trails better than they found them.

Host a virtual Pride Parade featuring LGBTQIA+ employees or advocates. Consider pledging a portion of all sales made in June to an organization that supports the LGBTQIA+ community.

Tap into your customers' creativity by sharing user-generated content in your emails and texts. If you don’t have one already, create a post-purchase journey that encourages shoppers to snap pics of their recent purchases and tag you on social.

Beauty and skincare brands, this is your time to shine. Share your best suncare tips and SPF product recommendations to help your subscribers soak up the sun safely.

For many, this long weekend marks the unofficial start of summer. Help your shoppers stock up on everything they need for a great season with a flash sale. Give your SMS subscribers exclusive early access to drive urgency (and build loyalty).

Help shoppers stock up on everything they need for a memorable summer with tiered offers. Include a GIF highlighting each deal—along with inspirational photography—to catch subscribers’ eyes.

Offer your SMS audience the convenience of free gift wrapping to stand out from other spring sales and encourage subscribers to convert. And if your subscribers are last-minute shoppers, let them know about gift card options.

Offer your SMS audience the convenience of free gift wrapping to stand out from other spring sales and encourage subscribers to convert. And if your subscribers are last-minute shoppers, let them know about gift card options.

Offer your SMS audience the convenience of free gift wrapping to stand out from other spring sales and encourage subscribers to convert. And if your subscribers are last-minute shoppers, let them know about gift card options.

Engage your audience by seeing where they want to travel in Europe this summer with Attentive’s Two-Way Journeys™. Based on their response, reward them with a special offer for a product that fits their trip (like a sun hat for a beach holiday).

Share a curated gift guide to help your subscribers show appreciation for the educators in their lives. Consider offering an exclusive discount just for teachers so they can buy classroom supplies (or anything else they want) on a budget.

Help shoppers start the season fresh by leaning into the annual tradition of spring cleaning. If your brand needs to clear out excess inventory, let your audience know you’re having a warehouse sale to make room for new items or collections.

Host a celebration at your restaurant and invite people to dine in or order take-out locally. Not a restaurant? Share a traditional recipe for home cooking.

Launch an out-of-this-galaxy discount or promotion that "forces" your customers to shop immediately. Of course, if you carry Star Wars merch, today is the perfect day to put it on display. May the sales be with you!

Share a list of your favorite AAPI-owned businesses for people to explore and shop throughout the month. Consider organizing a donation campaign to support local AAPI organizations.

Embrace this holiday by sharing an SMS-exclusive offer for your green-thumbed subscribers, from hand cream to sun hats.

Connect with nature lovers and promote environmental consciousness by partnering with a conservation charity. Donate a percentage of every purchase to support their initiatives or commit to planting a tree for every order placed.

Honor your customers who were in the armed services or are active service members by partnering with a non-profit serving veterans. Donate a portion of every sale, and highlight the impact of shoppers' purchases.

Inspire your customers to shop green and spend time in nature by sharing deals on eco-friendly items and outdoor gear. Consider donating a portion of all sales made on Earth Day to a non-profit that works to protect the environment.

Use National Tea Day as a prompt to remind your customers to take a break and enjoy some shopping. Offer "afternoon tea” flash deals or discounts to create a sense of relaxation and indulgence, perfect for browsing your latest offerings.

Engage your audience with a captivating GIF that showcases a diverse range of art pieces and offer them a discount to add to their collection. Or, inspire your customers to explore their creative side with a sale on art supplies.

Turn Tax Day into a loyalty play by giving your subscribers something to look forward to after filing their taxes. Offer them an exclusive 15% off discount to mark the date, plus the chance to earn double or even triple points on their purchases.

Nurture your green-thumbed subscribers with gardening tips, DIY projects, and plant care guides. For bonus points, offer a discount on gardening products, from seeds, tools, and planters to hand cream and sun hats.