TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
Attentive approved watermark
Why We Love It:

Bohemian apparel brand Free People acquires new text and email subscribers through Attentive’s “Email-First” sign-up solution. By offering free shipping, shoppers are even more incentivized to opt-in. Once the shopper inputs their email address, they are prompted to complete their sign up and receive the free shipping reward by also opting in for text messages. This marketing strategy is a powerful tool for brands to rapidly grow both email and text messaging subscribers.

Free People
Why We Love It:

Footwear and fashion accessories retailer Steve Madden sent a text message to subscribers alerting them of a “must-have” item. The brand used a sense of urgency in the copy (“selling out fast” and “before it’s gone”) to encourage subscribers to purchase the wardrobe staple. Steve Madden kept the message short and ended with a direct link to immediately shop the item. By emphasizing a popular item, subscribers feel like they’re staying on top of the latest footwear trends.

Steve Madden
Why We Love It:

Intimates apparel brand Knix texted subscribers about their new, limited-edition product launch. The brand included a GIF that offered a sneak peek of the new loungewear, and they ended the text message with a direct link to shop the new line. Including a sneak peek of the “comfy, cozy and cuddly” new line, and highlighting the limited edition nature of the product, excites subscribers and encourages them to be the first to shop the new collection.

Knix
Why We Love It:

Jewelry brand Kendra Scott texted subscribers about their #1 best-selling necklace, The Elisa. Highlighting a favorite product is a perfect example of how non-promotional content can still engage shoppers and drive action. In the text copy, Kendra Scott shared the social proof that this necklace has over 16,000 five-star reviews. They ended with a direct link to the product page so shoppers could easily add The Elisa to their carts.

Kendra Scott
Why We Love It:

Lifestyle retailer Urban Outfitters sent a “deal of the day” text message offering 50% off hundreds of styles. They included a custom GIF that boldly stated the deal, along with the brand’s logo in the form of a smiley face and a bright yellow ticket that says “today only.” The copywriting in the message (“nbd”) perfectly embodies the fun voice of Urban Outfitters. And, this campaign suggests there will be more daily deals, encouraging repeat browsing while building brand loyalty.

Urban Outfitters
Why We Love It:

Specialty craft retailer Michaels used text messaging to share links to different “how-to” video tutorials, providing subscribers with DIY projects they can do at home using products available at Michaels. They’ve built an entire brand on their arts and craft supplies, and inspiring a community around creativity. By communicating with subscribers through a direct and immediate channel like text messaging, they’re able to share quality content that directly relates to available products.

Michaels
Why We Love It:

At-home dip powder and nail accessory brand Revel Nail texted SMS subscribers about their Color of the Week offer, available at the special pricing for a limited time (“this week only!”). They included an image of the color and detailed the offer within the text message—including the price for each size of jar. They ended the message with a direct link to the product so shoppers could quickly complete their purchase.

Revel Nail
Why We Love It:

Modern home decor brand CB2 created a segment of loyal text messaging subscribers and sent them an exclusive 15% off discount. This is an effective example of how to treat your most loyal subscribers like VIPs. CB2 made this offer available to SMS subscribers only.

CB2
Why We Love It:

Bakery chain Baked by Melissa texted subscribers about an upcoming shipping deadline ahead of the holiday. The message clearly stated the deadline (“before 2pm EST today”) and expected delivery date (“for arrival by Friday”) before linking back to its website so subscribers could place their order. Including a mouth-watering image featuring a popular product, in addition to a deadline to place the order for on-time delivery, helps inspire shoppers and build excitement.

Baked by Melissa
Why We Love It:

Protective skincare brand Supergoop! uses text messaging to educate subscribers about the many benefits of protecting themselves against the sun. In this text message, they mention different SPF options—including lotion, sprays, and powder—and encourage subscribers to find the right one for them. They also included an image with three different product examples. Supergoop!’s innovative use of this channel provides quality content that directly relates to available products.

Supergoop!
Why We Love It:

Represent, a custom merchandise platform, uses Attentive’s Email-First sign-up unit on their website, allowing them to quickly scale their email and text messaging subscriber lists simultaneously. After a visitor opts in for both channels, they’ll be entered to win a $250 Represent gift card.

Represent
Why We Love It:

Represent sent a text message to subscribers to promote Mark Tuan’s new XC3 Collection drop. Since it’s a limited-time drop, promoting it via text messaging ensures subscribers would see the message in time to complete their purchase before the collection was no longer available.

Represent
Why We Love It:

Represent used text messaging to promote a new merch collection from Jonathan Van Ness (know as JVN). They infused the message with JVN’s signature voice (“Stun, Queen!!”) and let subscribers know to shop now since the collection would only be available for a limited time.

Represent
Why We Love It:

Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to send words of encouragement to her subscribers and invite them to listen to recent episodes of her podcast, Cleaning Up The Mental Mess.

Dr. Leaf
Why We Love It:

Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to remind her subscribers to join her for live Q&A’s on Instagram. In the text, she includes what subscribers can expect to learn and ends the message with a link back to her Instagram account.

Dr. Leaf
Why We Love It:

Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—invited text messaging subscribers to register for her free workshop. She let subscribers know that limited tickets were available, a great strategy to drive immediate action.

Dr. Leaf
Why We Love It:

WeWoreWhat texted subscribers encouraging them to shop their latest “good mood” accessories. They included a GIF that showcased some of their accessories. This is an effective example of an engaging text message that does not include a discount but still drives revenue.

Shop WeWoreWhat
Why We Love It:

WeWoreWhat sent SMS subscribers a message highlighting what other customers were wearing, repurposing user-generated content to showcase the outfits. They used their friendly, approachable voice (“Excuse us while we obsess over how you’re wearing WeWoreWhat”) and ended with a clear CTA to shop the latest collections.

Shop WeWoreWhat
Why We Love It:

Food52—innovator in the food, cooking, and home space—sent SMS subscribers a “foolproof recipe for cinnamon rolls.” They included a mouth-watering image of the cinnamon rolls and ended with a link to their blog post that contained the recipe.

Food52
Why We Love It:

Food52—innovator in the food, cooking, and home space—promoted their French Oak Serving Boards to text messaging subscribers. They included an eye-catching GIF of the product being used, with “lots and lots of Brie,” to inspire subscribers with different ways to use the serving boards. The text ended with a direct link to the product, so subscribers could easily complete their purchase.

Food52
Why We Love It:

Food52—innovator in the food, cooking, and home space—used text messaging to let subscribers know about their mini fireplace. They included creative messaging in their signature voice (“yep, that means s’mores are always on the agenda”) to provide inspiration to subscribers on how they could use the fireplace. They ended the text with a direct link back to the product for easy checkout.

Food52
Why We Love It:

Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to send subscribers an invitation to purchase a ticket for a one-hour virtual Zoom class. They created a sense of urgency in their CTA (“BOOK BEFORE WE SELL OUT!”), an effective tactic to drive immediate action.

Sloomoo Institute
Why We Love It:

Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to alert subscribers in the Los Angeles area about their new pop-up location at Westfield Century City. By using geo-targeting in their text send, they ensured that only subscribers who this was relevant to would receive the message.

Sloomoo Institute
Why We Love It:

Sloomoo Institute—a pop-up museum dedicated to all things slime—texted subscribers in the New York Tri-State area to let them know they’ve extended their hours of operation. By using geo-targeting in their text send, they ensured that only subscribers that this was relevant to would receive the message. They ended the text message with a link to purchase tickets so subscribers could “take a dip in Lake Sloomoo!”.

Sloomoo Institute
Why We Love It:

Fashion and lifestyle brand Something Navy used text messaging to invite their SMS subscribers to an Instagram Live event with Something Navy founder and fashion influencer Arielle Charnas. By paring the invite with a related discount, the message promoted their brand event and drove traffic to their online store.

Something Navy
Why We Love It:

Haircare brand Sienna Naturals used text messaging to promote their Plant Power hair mask. The message ends with the call to action to “Mask up today” and a free shipping promotion.

Sienna Naturals
Why We Love It:

Haircare company Sienna Naturals shared their Wash Day Ritual quiz with their SMS subscribers. Subscribers could easily click the direct link to take the quiz and find their personalized plan. This is a great marketing tool to take advantage of your engaged text message audience by sending interactive content.

Sienna Naturals
Why We Love It:

During the holidays, the Brooklyn Museum texted SMS subscribers about the store’s JR collection. The message includes a recognizable image of the artist’s work and conveys a sense of urgency, encouraging subscribers to take advantage of the “today only” offer for holiday gifting.

Brooklyn Museum
Why We Love It:

The Brooklyn Museum celebrated “Museum Store Sunday” with their SMS subscribers by offering a limited-time discount. The text message includes the code (“MUSEUMS”) that subscribers could use at checkout for 35% off.

Brooklyn Museum
Why We Love It:

The casual dining chain TGI Fridays drives opt-ins for their personalized text messaging channel using Attentive’s “two-tap” sign-up creatives on their mobile website. By offering 10% off, shoppers are more incentivized to opt-in and engage on their preferred channel.

TGI Fridays
Why We Love It:

TGI Fridays increases customer loyalty through personalized text messaging. The brand invites their highly engaged SMS subscribers to sign up for their “newer, better, & faster” rewards program. The message includes a playful GIF to catch subscribers’ eyes and a direct link to sign up.

TGI Fridays
Why We Love It:

TGI Fridays alerts SMS subscribers about new and seasonal items to build excitement around their menu. The restaurant chain promoted their Holiday Pasta Bundle for diners to bring home and “share the holiday spirit with family.” With all promotions consumers receive around the holidays, text messaging offers a mobile-first channel for marketers to quickly and directly reach their audience.

TGI Fridays
Why We Love It:

The official store of Bruce Lee uses text messaging to update fans on new offers. In this text, they promoted their “Be Water” membership program, where members would have a chance to win monthly giveaways. Bruce Lee included a direct link to join the membership program, and added an eye-catching GIF to catch subscribers’ attention immediately.

Bruce Lee
Why We Love It:

The official store of Bruce Lee texted subscribers about new limited edition stamp and postcard sets. They ended the message with a clear call to action to “Get yours here” and a direct link to the new product. They also included an image with the text message that gave a sneak peek of some of the new stamps, a great way to give subscribers a preview and drive more immediate action.

Bruce Lee
Why We Love It:

Century Media Records used their text messaging channel to let subscribers know about new records re-issued from some of their bands. They created a sense of urgency (“get yours today while you still can!”) to drive immediate action. Century Media also included a graphic that showcased some of the newly re-issued records. They ended the text message with a clear CTA to “shop now,” and a direct link to the re-issued vinyls.

Century Media Records
Why We Love It:

Cynthia Rowley—a fashion and lifestyle brand—drives text messaging opt-ins on its mobile website using Attentive’s “two-tap” sign-up technology. By offering a 15% off incentive, Cynthia Rowley can quickly grow their SMS subscriber list. After a subscriber joins, they receive an automated series of “welcome” messages introducing them to the brand.

Cynthia Rowley
Why We Love It:

Fashion brand Cynthia Rowley used SMS to promote their best-selling dress. The message includes a vibrant image of the dress and a direct link to the product, standing out to subscribers and encouraging them to shop.

Cynthia Rowley
Why We Love It:

As a philanthropic brand that gives back to charity, Tea Collection sent a text to mobile subscribers on Giving Tuesday—a movement that takes place on the Tuesday after Thanksgiving to promote charitable giving—announcing the brand would donate an outfit to a child in need for each purchase made that day. Once customers click the link, they can shop from the brand and help support the cause.

Tea Collection
Why We Love It:

Children’s clothing brand Tea Collection uses its text message marketing channel to announce new products, like their fall collection. They paired this message with an adorable photo showcasing the new styles. The personal, direct nature of text messaging makes subscribers feel like they’re in the know and encourages them to be the first to order the new items.

Tea Collection
Why We Love It:

Sustainable jewelry brand Pura Vida Bracelets sent out this message to its SMS subscribers to promote the Charity Wildlife Collection. The message ends with a direct link to shop the collection and “do some good!” Pura Vida extends their support for social causes to all communication channels, including text messaging, to maintain its authentic brand voice and spread the word about the initiative.

Pura Vida Bracelets
Why We Love It:

Urban Outfitters drives SMS list opt-ins with Attentive’s “two-tap” sign-up flow on their mobile website. Providing new subscribers with the chance to win $500 is an exciting incentive to prompt them to sign-up without offering a direct discount.

Urban Outfitters
Why We Love It:

Draper James connects with SMS subscribers in a direct, engaging way to learn what they want through two-way text messaging. The women’s apparel retailer sent a text message to all subscribers inviting them to join a virtual Easter Egg Hunt on their website. This campaign created an exciting and unique opportunity to engage subscribers with content specifically relevant to them.

Draper James
Why We Love It:

Baked by Melissa texts subscribers helpful shipping deadline reminders to drive last-minute orders just before holidays. For Valentine's Day, the brand created a sense of urgency to purchase while also providing a discount. These helpful reminders drive more online orders and help customers rest assured that their treats will arrive in time to celebrate.

Baked by Melissa
Why We Love It:

Plant-based baby products brand Hello Bello promoted their Halloween-themed diaper bundle subscription box to text messaging subscribers. They included a “spook-tacular” image of the Jack o’Lantern box to play into the seasonal theme. Hello Bello ended the text message with an urgent call to action (“Order yours before they disappear”) and a direct link to shop the bundle.

Hello Bello
Why We Love It:

Bohemian apparel brand Free People used text messaging to excite SMS subscribers about best-selling items that were back in stock. They created a sense of urgency by letting subscribers know that these items were back… “but not for long!” Sending a text that highlights the time-sensitive nature of the offer is a great strategy for encouraging action. Free People kept the message short and ended with a direct link to shop the items.

Free People
Why We Love It:

Bohemian apparel brand Free People texted SMS subscribers about their “NEW! NEW! NEW!” spring collection that “*just*” dropped. The instantaneous nature of text messaging makes it the perfect channel to quickly promote a new collection and drive immediate action. The brand ended with a clear call to action to “shop all new spring styles here” with a link to the new collection.

Free People
Why We Love It:

Modern home decor brand CB2 used text messaging to get the word out about their AR feature that allows shoppers to see what select chairs would look like in their space. They crafted compelling copy that described how to use the AR feature in three simple steps, including “add to cart.” CB2 also included a GIF in their text message that featured a few different chairs and inspirational copy (“how to find your perfect chair”).

CB2
Why We Love It:

Modern home decor brand CB2 used text messaging to let their subscribers know about new spring furniture. They took their message strategy a step further by creating several category-focused new arrival messages and targeted subscribers based on their browse history (e.g. browsed furniture, lighting, etc). Using data to segment text messaging sends is an effective way to send highly relevant content to your subscribers. CB2 also included an eye-catching GIF that previewed an item from the new collection.

CB2
Why We Love It:

At-home dip powder and nail accessory brand Revel Nail helped SMS subscribers celebrate Galentine’s Day by giving them early access to their seasonal sale. The brand used excitement-inducing language (“Start celebrating!”) in their text message. They also provided a seasonally-relevant discount code (“GDAY2021”) that subscribers could use at checkout to receive their 20% off discount.

Revel Nail
Why We Love It:

At-home dip powder and nail accessory brand Revel Nail launched a new collection, Postcards from Provence, and used text messaging to give exclusive first access to their segment of “Powder Perfectionist” loyalty members. By letting their VIP customers shop before anyone else, the brand created excitement around the new collection while making their subscribers feel valued. The instantaneous nature of text messaging made it the ideal channel for promoting a new, limited edition collection.

Revel Nail
Why We Love It:

Hello Bello—a plant-based brand of baby products founded by actors Kristen Bell and Dax Shepard—acquires new subscribers through Attentive’s “Email-First” sign-up feature. After a shopper enters their email address on Hello Bello’s mobile site, they are then prompted to complete their sign up to receive 15% off their next diaper bundle by opting in for text messages. This allows Hello Bello to seamlessly collect both emails and text subscribers in just a few simple steps.

Hello Bello
Why We Love It:

Luxury fashion brand Marc Jacobs used text messaging to alert shoppers of new sale items. The text message included a custom animated GIF which featured a sneak peek of the new styles. The text message copy complements the graphic by stating the discount that shoppers could expect to receive. The urgency of the copy (“Don’t miss out”) combined with the mention of “standout styles” is the perfect way to excite shoppers about the new spring collection and encourage them to shop.

Marc Jacobs
Why We Love It:

Accessories brand Sprayground texted subscribers to announce their new Liquid Gold line. They included an eye-catching image featuring two bags from the new line. Sprayground ended the message with a straightforward call to action and a link back to the product details page so shoppers could easily add items to their carts. Not only does this type of message work for brands who operate on a limited-inventory drop model, but it also works great to get the word out about new products.

Sprayground
Why We Love It:

Korean skincare brand LANEIGE sent SMS subscribers an exclusive offer to promote their 12 Days of Beauty holiday campaign. The text message included a GIF that reveals the gift for that day and a reminder to “check back each day” to reveal the latest gifts. The colorful graphic adds a fun touch of holiday spirit into the campaign, and the countdown element of this campaign builds excitement for shoppers as they await a new surprise each day.

LANEIGE
Why We Love It:

Trendy global fashion brand Lulus sends triggered abandoned cart reminders via text message. Lulus conveys its brand voice by personalizing the message with a playful tone, “you left something cute in your cart, Love!”. This message allows the brand to automatically drive revenue by bringing shoppers back to their online carts, in a way that is perceived as a helpful reminder. By sending a message that will be seen immediately, Lulus effectively retargets customers and recovers sales.

Lulus
Why We Love It:

Apparel brand ELOQUII sent exclusive early access to their new Ivy League product collection, giving mobile subscribers the opportunity to shop before anyone else. The message included a colorful image with a woman wearing an outfit from the new collection and clear, to-the-point copy that says “EXCLUSIVE EARLY ACCESS.” The end of the message creates a sense of urgency (“Grab your faves before they’re gone”) and a clear call to action (“Shop now”).

ELOQUII
Why We Love It:

Apparel retailer Venus sent a “special treat” to text messaging subscribers. They included an eye-catching animated GIF with “Secret Santa” in big text. Underneath, in small text, Venus wrote, “Surprise! We’ve got a special treat for you. Can you guess how much it is?” Venus played into the holiday spirit by positioning the “treat” as a gift from their “Secret Santa.” They also instilled a sense of urgency by including the expiration date in the message.

Venus
Why We Love It:

The immediacy of text messaging makes it the perfect channel for marketers to spread the word about limited-time deals. Beauty brand Tarte Cosmetics creates a sense of urgency and shares timely information that’s beneficial to shoppers, especially because this specific offer only happens two times per year and for a very limited period of time. The custom graphic showcases the deal and Tarte Cosmetics’ products in a unique and engaging way.

Tarte
Why We Love It:

Quick service restaurant Jack in the Box used geo-targeting to send a time-sensitive offer for free delivery to their Los Angeles-area subscribers. They included a mouth-watering image of a meal, a simple yet effective call to action, and a link to order. Jack in the Box created a sense of urgency by limiting the offer to 9pm-5am, a time when many people may be craving a late-night snack. They also made it clear this offer only applies to the Los Angeles area.

Jack in the Box
Why We Love It:

A well-timed reminder is an effective way to re-engage high-intent shoppers and remind them what they left behind. Modern home decor brand CB2 sends triggered abandoned cart reminders via text messaging. CB2 personalizes their abandoned cart reminders at scale by including a photo of the product with the message. The text copy itself uses an engaging brand voice, includes the product name, and serves as a useful reminder of how well the item would fit into the consumer’s home.

CB2
Why We Love It:

Subscription fashion retailer JustFab sent VIP text messaging subscribers an offer to shop an exclusive 60% off sale before it ended. In the text message, JustFab highlighted the limited-time nature of the sale (“ends TONIGHT!”) and reminded subscribers of their “VIP” status. Customers love to feel like they’re receiving VIP treatment and exclusive perks. Sending VIP reminders about limited-time sales is an effective way to engage high-value customers.

JustFab
Why We Love It:

Beauty brand Anastasia Beverly Hills (“ABH”) texted subscribers inviting them to shop a new collection available on ABH’s website. The brand included an animated GIF that highlighted the playful and eye-catching collection. ABH ended the text message with a direct link to shop the new launch. The personal, direct nature of text messaging makes subscribers feel like they’re in-the-know and encourages them to be the first to order the new items.

Anastasia Beverly Hills
Why We Love It:

Using Attentive’s Journeys functionality to send triggered text messages, innovative comfort clothing brand Betabrand automatically sends a series of well-timed messages after a subscriber makes a purchase. Their SMS series highlights three of its signature experiences—referrals, crowdfunded designs, and customer feedback. Using behavioral data to time each message with where the shopper is in the customer lifecycle is an excellent way to send highly relevant content and build brand loyalty.

Betabrand
Why We Love It:

Fashion brand Kenneth Cole texted subscribers about a time-sensitive offer of up to 65% off select styles as part of its Footwear Flash sale. The message included a graphic highlighting a popular item—which helped excite shoppers who quickly skimmed the message—and a link to Kenneth Cole’s site, which allowed subscribers to immediately take advantage of the promotion. Sharing time-sensitive offers via an instantaneous channel like text messaging excites shoppers and ensures your brand stays top-of-mind.

Kenneth Cole
Why We Love It:

Dorm room decor retailer Dormify sent “VIP” text messaging subscribers seven texts teasing photos of a new collection before it launched. In the first text of the series, they included a sneak peek of new styles by featuring a college student taking a mirror selfie in her dorm room. Dormify ended the text with a call to action announcing the date of the launch and reminding subscribers to mark their calendars.

Dormify
Why We Love It:

Party supplies retailer Party City texted subscribers about deals for the upcoming 4th of July holiday. They included a patriotic image of party supplies and listed a few of the different deals that shoppers could expect to see. They ended the message with a clear call to action to “Shop now.” With all the other seasonal promotions consumers receive, text messaging offers a mobile-first channel for marketers to quickly and directly reach their audience.

Party City
Why We Love It:

Luxury watch brand Seiko texted subscribers about an exclusive offer for a free gift with the purchase of any of its Prospex watches. The message included an image of a classic Prospex watch and a Prospex backpack to show subscribers what they would receive. Sending subscribers a “gift with purchase” offer is an effective way to drive brand loyalty. This type of incentive is also a great alternative for brands who don’t offer discounts.

Seiko
Why We Love It:

SimpleTire, one of the leading online tire retailers, texted subscribers about their $70 mail-in rebate for a set of four qualifying tires. They incorporated a custom image that clearly communicated the deal to subscribers right when they opened the message, before even reading the text below. Offering a rebate, especially for items with a higher price point—is an ideal way to inspire action by assuring mobile shoppers that they’ll receive money back after completing their purchase.

SimpleTire
Why We Love It:

To help remind shoppers of items left in their carts, sustainable beauty brand Lime Crime automatically sends subscribers a text message after they’ve abandoned their cart, offering 15% off to complete their purchase. The message includes a direct link back to the subscriber’s cart. Lime Crime aligns this message to their brand’s emphasis on embracing individuality by including references to the deal being “magical” and inferring that their products will make shoppers look unique.

Lime Crime
Why We Love It:

Audio retailer Skullcandy texted subscribers about a time-sensitive 30% off sitewide offer. The message included a link to their site, which allowed subscribers to take advantage of the promotion immediately. Shoppers are always looking for exclusive deals from their favorite brands. Offering a time-sensitive discount is a great way to excite and engage your customers. And, by calling out the sense of urgency of the deal (“4 hours remaining”), shoppers are likely to act quickly on the offer.

Skullcandy
Why We Love It:

Sustainable footwear retailer KEEN is steeped in philanthropy—from their core values to their physical products. To get subscribers involved in their philanthropic initiative, they invited SMS subscribers to send free shoes to those in need. KEEN’s message is a great way to combine brand loyalty with a greater purpose. The focus on their philanthropic mission is the perfect way to excite shoppers about the brand while spreading the word about the work they’re doing to make a difference.

Keen
Why We Love It:

Haircare brand oVertone sends a triggered abandoned cart reminder to text messaging subscribers—30 minutes after they abandoned their online cart—to help recover potentially lost sales. This strategy allows oVertone to effectively re-engage customers who have left items in their cart in a more instantaneous way than email. And by including a link directly to the abandoned cart, the brand allows the subscriber to easily and quickly complete their purchase.

Overtone
Why We Love It:

Socially conscious eyeglasses and sunglasses retailer DIFF Eyewear, takes an innovative approach to acquire new subscribers. They use Attentive’s “Email-First” sign-up feature to grow their email list while simultaneously growing their text messaging list. Once a shopper inputs their email address, they are then prompted to complete their sign up and receive the 15% off reward by opting in for text messages.

DIFF Eyewear
Why We Love It:

Luxury fashion brand Coach alerted outlet shoppers of new items for spring by sending a timely and visually appealing text message. The pink graphic with the Coach logo, the new “Coach X Keith Haring” purse, and floral accents gives the message a spring feel. The warm tone of the message copy (“Baby, it’s NEW!”), combined with the mention that these items just arrived, is the perfect way to excite Coach shoppers about the new spring collection.

Coach
Why We Love It:

Skincare and cosmetics brand PÜR used text messaging to let subscribers know about their giveaway featuring a new PÜR collection and a pair of Felix Gray Blue Light Glasses. The copy in the text message clearly explained what’s included in the giveaway, as well as the total value of the package. PÜR used a custom GIF to display all the items that are part of the giveaway. They ended with a call to action to “Enter to Win.”

PUR
Why We Love It:

To help guide shoppers to complete their purchases, online fashion boutique Dolls Kill sends triggered cart abandonment reminders to text messaging subscribers 1 hour after they abandon their online carts. This reminder is short and sweet, but highly effective. Dolls Kill uses playful, on-brand messaging to remind shoppers that they "left something fabulous" in their online shopping cart.

Dolls Kill
Why We Love It:

Women’s fitness apparel retailer Bandier sent SMS subscribers an early access offer to shop an exclusive collection before it was released to the public. Bandier emphasized the exclusivity (“Just for you”) and paired it with a GIF showcasing several of the new products in the collaborative collection. This special treatment, the limited-time nature of the offer, and the preview of the collaboration via a GIF entices their audience to immediately shop the collection before everyone else has access.

Bandier
Why We Love It:

Beauty brand Milani Cosmetics texted subscribers about a much-anticipated product launch. The brand included a playful GIF featuring the newly released item and inclusive makeup shades—helping subscribers feel represented—paired with compelling copy that this is “all you need for a flawless makeup application.” Letting loyal SMS subscribers be the first to know about new items helps create hype for the new product while driving more immediate traffic to your online store.

Milani
Why We Love It:

Lifestyle brand Erin Condren Designs texted their subscribers about an exciting “buy one, get one free” deal. The brand highlighted the limited-time nature of the offer to encourage subscribers to take advantage of the deal right away. Pairing the text message with an eye-catching GIF highlighting popular products helps create a consistent brand identity across digital channels in addition to providing a preview of the items included in the BOGO offer.

Erin Condren Design
Why We Love It:

Online perfume retailer FragranceNet uses Attentive’s Journeys functionality to send automated cart abandonment reminders to text messaging subscribers 30 minutes after they abandon their online cart. The instantaneous nature of text messaging means shoppers will see the message and complete their purchase quickly. And, sharing a picture of the item the shopper was considering purchasing helps provide a touch of personalization, while helping visualize the product they left behind.

FragranceNet
Why We Love It:

Apparel and accessories retailer rue21 automatically sends a triggered text message reminder after a subscriber abandons their online shopping cart. The message reminds them their items are waiting and includes a direct link back to the customer’s cart so they can easily complete their purchase. Reminding shoppers about the items they’ve left behind before they sell out is a smart tactic to encourage subscribers to click-through and complete the checkout process.

rue21
Why We Love It:

Philanthropic accessories brand Pura Vida Bracelets texted subscribers to announce their newly-launched product pack. The limited-time “today only” offer created a sense of urgency to excite shoppers about the new product, while also providing a 20% off discount. The playful messaging (“major sense of wanderlust”) coupled with a colorful image, plus the use of an emoji, appeals to the brand’s target audience of Millennial and Gen Z shoppers.

Pura Vida Bracelets
Why We Love It:

Healthcare apparel brand Scrubs & Beyond alerted text messaging subscribers about new seasonal arrivals. Calling attention to “what’s new” through a text message is an easy way to send relevant content to subscribers who are eager to hear new updates from a brand. Additionally, this approach opens up an opportunity for Scrubs & Beyond to send this type of message as an ongoing seasonal campaign to excite shoppers with new “trend alerts” throughout the year.

Scrubs & Beyond
Why We Love it:

Personalized hair care brand Function of Beauty sent a text message revealing a new limited-edition fragrance. The message ended with a direct link to the product, making it easy for subscribers to add the items to their carts. By giving subscribers a first look, Function of Beauty created excitement and a sense of exclusivity. And the sense of urgency conveyed in the messaging (”long-awaited" and "get it now") encouraged subscribers to shop the in-demand product before it’s gone.

Function of Beauty
Why We Love It:

Fast casual restaurant Jason’s Deli sent a text message highlighting various ways subscribers could enjoy their lunch—helping subscribers feel comforted that the brand was putting their safety first. Jason’s Deli included an image that featured a craving-inducing meal to help their message stand out by catching their subscribers’ eyes. The brand ended the text message with a link for subscribers to immediately order their favorite meal and select their preferred dining option.

Jason's Deli
Why We Love It:

Fashion and lifestyle brand Something Navy sent a text to subscribers encouraging them to shop their latest collection in-store at their NYC location. The brand used geo-targeting to ensure subscribers received content relevant to them (and their location). This is a great strategy for promoting a brick-and-mortar store through a mobile channel.

Something Navy
Why We Love It:

Darling—a print magazine focused on women empowerment and inclusion—uses their personable brand voice to communicate with SMS subscribers as though they are close friends. They prompted two-way conversations by encouraging subscribers to reply to the text message with what they’re thankful for, an effective way to engage their audience.

Darling Magazine
Why We Love It:

Darling—a print magazine focused on women empowerment and inclusion—used their text channel to communicate their brand mission of empowering readers. They texted subscribers a comforting, hopeful message to recognize a full year of being in a pandemic and provide encouragement. Darling included a link to download free, inspiring phone backgrounds—a great way to send digital gifts that help build relationships with subscribers.

Darling Magazine
Why We Love It:

Chamberlain Coffee, founded by influencer Emma Chamberlain, texted their SMS subscribers about a limited-time offer for a free mason jar with purchases over $50. They created a sense of urgency through the messaging (“For 48 hours only... so get it while ya can!”), and used their playful voice to communicate the offer.

Chamberlain Coffee
Why We Love It:

Chamberlain Coffee, founded by influencer Emma Chamberlain, is known for its younger audience and quirky branding. They texted subscribers a special Valentine’s Day offer to get free chocolate bars with all orders, while supplies last. They infused the text with their playful signature voice (“LOVE YA!!”), and created a more personal way to reach their audience.

Chamberlain Coffee
Why We Love It:

Chamberlain Coffee used their text channel to reach subscribers with a message directly from founder Emma Chamberlain, encouraging them to tune in to her Instagram Live. The brand used her signature voice (“But seriously tho you don’t wanna miss this” and “There might be a surprise, ya never know”). They timed this text message to send 5 minutes before the Instagram Live started, creating a sense of urgency for SMS subscribers to tune in. This is an effective example of cross-promoting social media initiatives via text.

Chamberlain Coffee
Why We Love It:

Country artist Tim McGraw used text messaging to promote his new MCGRAW MACHINE HITS and an offer to pre-order to get an instant download of one of his new tracks. As a personal channel, text messaging provides an effective way for artists to directly engage with their biggest fans while also driving sales.

Tim McGraw
Why We Love It:

Country artist Tim McGraw texted subscribers to let them know this was their last chance to get 20% off the entire store. He created a sense of urgency in the text stating that the “Sale ends Friday, December 11!” The text message also included a graphic that listed additional offers, such as 10% off Grit & Grace Book & Book Bundles.

Tim McGraw
Why We Love It:

American jam band Umphrey’s McGee promoted their Zonkey reissue to their fans via text messaging. In addition to ordering the vinyl, Umphrey’s McGee also let subscribers know that they’d be entered to win a signed copy of the original. They also included an eye-catching graphic of the vinyl and a direct link to shop.

Umphrey's McGee
Why We Love It:

Tea Collection—a children’s clothing retailer—drives email and text messaging opt-ins simultaneously on its mobile website using Attentive’s “Email-First” sign-up solution. If a subscriber doesn’t redeem the 15% off coupon after three days, they receive an automated text message reminder that their coupon is still available.

Tea Collection
Why We Love It:

Rainbow drives text messaging opt-ins with Attentive’s “two-tap” sign-up on its mobile website. Since the apparel brand sees 80% of digital revenue coming from a mobile device, these sign-up creatives are a great way to reach customers and engage them on their preferred platform.

Rainbow
Why We Love It:

Pura Vida Bracelets uses its text messaging channel to communicate with subscribers about the many different causes it helps support. In this message, the brand is promoting their Charity Originals bracelets, ending with the call to action to “shop for good.” By including the image that says “Wearing is Caring,” the message both showcases the product and promotes the cause.

Pura Vida Bracelets
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