TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
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Why We Love It:

Erin Condren Design created a highly personalized experience for subscribers in their back-to-school marketing. The brand built a back-and-forth triggered messaging flow, where they asked subscribers which back-to-school product they’re most excited about. Based on their answers, the brand sent subscribers directly to that category page to start shopping.

Erin Condren Design
Why We Love It:

Stationery and gift shop Paper Source captured back-to-school shopping demand with their 20% off deal for purchases that include an organizational planner or calendar. Not only did their text campaign drive these products’ sales, but it also encouraged mobile shoppers to check out other categories, like notebooks and craft supplies.

Paper Source
Why We Love It:

Dormify—a design store known for their college dorm decor—texted subscribers about their virtual stylists. Dormify incorporated their brand voice by referencing a TikTok trend of the time (“AYO MY DORM IS FIRE CHECK”), grabbing their mobile audience’s attention. The personalized nature of text messaging made it the ideal mobile channel to promote this customized experience.

Dormify
Why We Love It:

Arts and crafts retailer Michaels texted subscribers about their range of back-to-school products and seasonal deals. The craft store wanted to prioritize customers’ unique learning needs and help them prepare for the return to school, so they created an opportunity for subscribers to easily find the best supplies for their learning situation.

Michaels
Why We Love It:

Tech accessories brand Casely sent a final reminder text for their sitewide promotion. While the promo code (“B2S”) reflected their back-to-school marketing, the general sitewide sale appealed to all SMS subscribers and helped drive last-minute revenue.

Casely
Why We Love It:

The Happy Planner—an organization and lifestyle brand—used a data-driven SMS strategy in their early back-to-school marketing. They ran this campaign as an A/B test with two different message variations—one asking if subscribers are ready to get back into the classroom. The brand can use this data to find the most impactful messaging strategy for their future back-to-school campaigns.

The Happy Planner
Why We Love It:

Sustainable clothing brand MATE the Label texted subscribers to promote their popular activewear collection. They maintain their approachable brand voice while using a sense of urgency in the copy (“get MOVE-ing” and “selling fast”). The brand also included a positive product review, knowing that shoppers trust what other customers say. After A/B testing this message, MATE the Label saw the performance advantages of the customer review and implemented it across their channels.

MATE the Label
Why We Love It:

Anime merch and clothing store Atsuko used their SMS channel to drive sign-ups for their rewards program. The text alerted existing members of the one-day offer while also encouraging non-members to join. Since SMS subscribers are highly engaged and often repeat customers, Atsuko knew the points rewards and exclusive benefits would appeal to the channel’s audience.

Atsuko
Why We Love It:

Birdies—the footwear brand known for their Instagram-famous flats—uses text messaging to introduce new products, like vegan slides. By hinting at the five color options, Birdies encourages customers to click the link and see for themselves. The shoe brand kept the text short and sweet, ending with a direct link to shop the summer trend right from their mobile device.

Birdies
Why We Love It:

Online grocery store Thrive Market uses Attentive’s “two-tap” sign-up technology on its mobile website to drive SMS opt-ins. Since their brand is membership-based, Thrive Market prompts shoppers to sign-up by giving them a peek into future offers—without needing to offer a direct discount.

Thrive Market
Why We Love It:

MATE the Label—a clothing brand focused on “clean essentials”—used SMS to educate subscribers about sustainable fashion. They released a 2020 Impact Report to share their ethical manufacturing process and environmental footprint. Knowing SMS subscribers are some of their most engaged customers, MATE shared the report over text before their other channels.

MATE the Label
Why We Love It:

To compete with Amazon’s offers during the annual Prime Day 2020, personalized hair, body, and skincare brand Function of Beauty launched their own multi-day sale, lasting three days, where shoppers would receive 20% off their entire order. They took a playful approach in their text message, giving a nod to the shopping event (“you deserve PRIME treatment”). By promoting this sale via text messaging, Function of Beauty knew their shoppers would see this message almost immediately—driving more website traffic and revenue for the brand.

Function of Beauty
Why We Love It:

Photography gear and accessories brand Moment drummed up excitement around Prime Day 2020 by texting subscribers with an early “heads up” that their sale would start the next morning. They gave a sneak peek into some of their offers (“incredible deals on best-selling lenses” and “save up to 40%”) so shoppers could start thinking about their wish list. Moment directed their SMS audience to complete their purchases on Amazon, creating a seamless, one-stop-shop experience for subscribers.

Moment
Why We Love It:

Lifestyle and accessories brand Thread Wallets capitalized on consumer demand and excitement around Amazon Prime Day 2020 by texting subscribers about their special offers on the e-commerce giant’s site. They let them know that they would “save BIG” by purchasing Thread Wallets on Amazon (instead of driving traffic to their own website). This is a smart strategy for brands that have a presence on Amazon. Shoppers will already be browsing Amazon, and are expecting the fast one- to two-day shipping experience they’ve come to love.

Thread Wallets
Why We Love It:

Jones Road Beauty empowers subscribers to achieve the perfect look by providing a step-by-step guide on how to use their products. The message includes a GIF showcasing several different looks—ranging from effortless golden to monochromatic tawny. Their text ends with a direct link to their “get the look” page on their website, making it as easy as possible for subscribers to learn on their own time.

Jones Road Beauty
Why We Love It:

After a customer places their order, Paravel uses Attentive's integration with Shopify to send a personalized, automated transactional message with a link for subscribers to keep track of their shipping updates. They also reaffirm their mission by assuring customers that their shipment is carbon-neutral, and say thank you for making a sustainable purchase—helping customers feel even better about the money they’ve spent.

Paravel
Why We Love It:

Made in Cookware is making it even easier for subscribers to discover and purchase new products, in addition to sending videos with tips on how to create delicious recipes using their cookware. The brand recently introduced their new French Porcelain Bakeware collection, and included a link to the new item so subscribers could easily complete their purchase, right from their mobile device.

Made In Cookware
Why We Love It:

To help amplify their educational initiatives, Olive & June sends SMS subscribers an automated post-purchase message asking if they’ve watched their mani and pedi tutorials. They use their positive and uplifting voice in the text message and end it with a direct link to their tutorials.

Olive & June
Why We Love It:

Healthy snack brand HighKey sent a playful text message teasing their "JUMBO-SIZED" announcement. They blurred out part of the picture to keep their announcement a secret, while still giving subscribers a sneak peek at what was coming. The brand also included a 15% off discount in case subscribers couldn't wait. HighKey then followed via SMS up a couple of days later to officially let subscribers know they could purchase jumbo-sized bags of their popular mini cookies.

HighKey
Why We Love It:

If you're a brand who often publishes helpful content, this one's for you! Half Baked Harvest let text messaging subscribers know that they posted a new recipe on their site—a "cozy twist" on crème brûlée. This is an effective strategy for sending subscribers content that drives traffic back to your website, without offering a discount or incentive (other than a delicious dessert to enjoy!).

Half Baked Harvest
Why We Love It:

Half Baked Harvest aimed to inspire SMS subscribers to spend some quality time with the mom in their life by sharing Mother's Day menu and entertaining tips. Their blog post—which they linked to in their text message—included a round-up of their favorite cocktails, brunch, and dinner recipes that subscribers could easily recreate.

Half Baked Harvest
Why We Love It:

Half Baked Harvest, a blog based on Tieghan Gerad's cookbook, creates a personalized experience for subscribers from the start. As part of the brand's triggered welcome flow, subscribers are prompted to reply with specific keywords to indicate what they're most interested in. This strategy allows Half Baked Harvest to create segments of subscribers who are interested in specific topics.

Half Baked Harvest
Why We Love It:

Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."

overstockArt.com
Why We Love It:

Groove Life saw a major opportunity to drive new SMS subscribers by launching custom sign-up units promoting their St. Patrick’s Day scavenger hunt. Instead of incentivizing potential SMS subscribers with a discount, Groove Life encouraged them to “Join the Hunt” by signing up for text messages. During a two-day period, Groove Life drove over 6,000 new SMS subscribers.

Groove Life
Why We Love It:

The Happy Planner texted its “VIP” subscribers with a special combination offer that included their new storage box and sticker books at a discounted price. The brand included a playful GIF that gave SMS subscribers a preview of the storage box. The Happy Planner ended with a clear CTA to “tap the link to get it now!”

The Happy Planner
Why We Love It:

Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s “Email-First” two-tap sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.

Biblio
Why We Love It:

Used and rare books retailer Biblio encouraged their SMS subscribers to order a new book. The brand included a coupon code for 10% off purchases of $25 or more—for one weekend only. Biblio paired their text message with a fun GIF to ensure it caught subscribers’ attention.

Biblio
Why We Love It:

Big Blanket Co sent text messaging subscribers exclusive early access to shop their limited-edition blanket. They included a photo of the new blanket and reiterated the exclusive nature of the sale. Big Blanket Co also let SMS subscribers know the blanket was $50 off and to shop before the product is gone forever, driving a sense of urgency for subscribers to act fast.

Big Blanket Co
Why We Love It:

Big Blanket Co uses Attentive’s "Email-First" two-tap sign-up on their mobile website to encourage visitors to sign up for email and text messaging. In return, new subscribers receive $20 off their next purchase—a great incentive strategy, as our recent consumer survey revealed that dollar-off amounts are the preferred incentive for opting in to SMS programs.

Big Blanket Co
Why We Love It:

Eyewear retailer LensDirect text subscribers to let them know they could skip the waitlist and pre-order their new limited edition sunglasses. To further incentivize subscribers, the brand also included a 20% off coupon code to use with purchase.

LensDirect
Why We Love It:

As an ethical, eco-conscious home decor brand, The Little Market helped subscribers celebrate Earth Day by inviting them to read their recent blog post by guest author Claire Woods, an environmental lawyer and activist. They also encouraged subscribers to shop their eco-conscious products.

The Little Market
Why We Love It:

Using Attentive’s integration with Shopify, The Little Market sends automated transactional messages to subscribers when their order has shipped. The brand infuses their brand mission (ethically sourced goods) into the text message. This type of message is a great way to stay top-of-mind while your subscriber is waiting to receive their purchase.

The Little Market
Why We Love It:

Grocery delivery brand Mercato sent a helpful text message to subscribers, encouraging them to “save your weekend!” and let Mercato do their grocery shopping. The delivery brand ended the message with a clear CTA to “order now” and direct link to complete their order.

Mercato
Why We Love It:

Snack brand Utz texted SMS subscribers with exclusive first access to shop their “Snack into Spring” sale before anyone else. They paired the sense of urgency in their text message with a fun, attention-grabbing GIF that echoed the big sale.

Utz Snacks
Why We Love It:

Cold brew company BrewBike sent SMS subscribers a new fudgy brownie recipe using their signature cold brew product. They included a link to explore the recipe, created by their student ambassador Gus, as well as a link to shop decaf coffee products they could use in their brownies so their treats “don’t keep you up.” This text is a great example of sending both educational and sales-driven messages.

BrewBike
Why We Love It:

Cold brew company BrewBike reminded text messaging subscribers that they had until Sunday night to get a free offer in return for signing up for their coffee subscription Perks. They included a link to shop subscriptions, and included further directions for how to redeem their one-time offer.

BrewBike
Why We Love It:

BrewBike, a cold brew coffee company on a mission to empower the next generation of leaders, uses text messaging to send new drink recipes to subscribers. They sent a text “from” Gus, a student BrewBike representative from Northwestern, prompting subscribers to reply “1” for a cocktail recipe and “2” for a mocktail recipe. This example shows the response subscribers received after replying with “2.”

BrewBike
Why We Love It:

Online macarons store Pastreez simultaneously collects email addresses and phone numbers using Attentive’s Email-First sign-up creatives. New subscribers receive seven free macarons in return for opting in to Pastreez’s email and texts.

Pastreez
Why We Love It:

Online macarons store Pastreez texted subscribers about their new spring macaron flavor, Caramel Pistachio. They focused on building a deeper connection with subscribers by letting them know that the new flavor was their French chefs’ favorites this season. Pastreez ended the message with a link to the new flavor so subscribers could quickly complete their purchase.

Pastreez
Why We Love It:

Lobster delivery service Get Maine Lobster reminds SMS subscribers about items they’ve left behind in their online cart by sending well-timed abandoned cart messages. These automated text messages nudge subscribers to complete their online checkout before it’s gone—an effective way to drive revenue that would have otherwise been lost.

Get Maine Lobster
Why We Love It:

Lobster delivery service Get Maine Lobster quickly announced a new BOGO sale to SMS subscribers. They provided a seasonally relevant discount code (“Spring20”), and let subscribers know they would receive free shipping with their orders—an effective promotion whether or not you can offer a discount alongside it.

Get Maine Lobster
Why We Love It:

Online Spanish food retailer La Tienda celebrated their 25th anniversary with SMS subscribers. As a family-run business, La Tienda included a photo of the Harris family with a “25th Anniversary” stamp on the image. They ended the message with a CTA to shop their owners’ all-time favorites.

La Tienda
Why We Love It:

Online Spanish food retailer La Tienda texted subscribers about their limited-time sale on “Spain’s finest ham, sliced fresh at La Tienda.” They included the sale’s deadline (“Ends tonight, midnight ET”), an effective way to drive immediate action through SMS.

La Tienda
Why We Love It:

La Colombe Coffee Roasters sent a text to subscribers to let them know their bestselling coffee and cold brews are available in bulk sizes. This is an effective strategy to help subscribers learn more about your brand and encourage them to make a purchase, without having to provide a discount or special offer.

La Colombe Coffee Roasters
Why We Love It:

Food delivery service EatStreet used geo-targeting to send Wisconsin subscribers an SMS-exclusive offer to celebrate National Wisconsin Day. EatStreet included a branded graphic highlighting the exclusive offer to catch subscribers’ attention. The message ended with a custom link with nearby restaurants so subscribers could place their order right away.

EatStreet
Why We Love It:

Food delivery service EatStreet prides themselves on their Wisconsin roots and infuses their text messages with their signature “Midwest nice” brand voice. Writing in a familiar tone, EatStreet sends triggered cart abandonment messages to remind subscribers to complete their checkout.

EatStreet
Why We Love It:

La Colombe Coffee Roasters used text messaging to quickly alert subscribers about their back-in-stock Hazelnut Draft Latte. They ensured a sense of urgency by letting subscribers know it’s back only for a limited time, so they should purchase it while they can.

La Colombe Coffee Roasters
Why We Love It:

Dairy-free coffee creamer brand nutpods texted subscribers about their “Confections Collection” product launch to ensure their audience saw the new item was now available for purchase. They included an image of the new collection and gave subscribers the option to purchase on Amazon or nutpods.com.

nutpods
Why We Love It:

Dairy-free coffee creamer brand nutpods sends well-time abandoned cart reminders to SMS subscribers who’ve left the site before completing their purchase. The brand uses their playful brand voice in the text (“get to sippin’”) and includes an image to help remind subscribers what they’ve left behind.

nutpods
Why We Love It:

Comfort food restaurant Melt Shop used their text messaging channel to quickly get the word out about their new Birthday Cake Shake. They used their fun brand voice in the message and included an image of the shake to help excite subscribers.

Melt Shop
Why We Love It:

Comfort food restaurant Melt Shop texted subscribers with a simple brand message to take a moment to enjoy the beauty of their bread-and-butter (pun intended) menu item, the grilled cheese sandwich. They included a mouth-watering image of gooey grilled cheese sandwiches and a link back to their website. This is a great example of engaging, non-promotional text messaging content.

Melt Shop
Why We Love It:

Comfort food restaurant Melt Shop collects email addresses and phone numbers simultaneously through Attentive’s “Email-First” sign-up creatives. After a visitor enters their email address, they’re prompted to sign up for text messaging, too, to receive their 10% off discount.

Melt Shop
Why We Love It:

To help text messaging subscribers celebrate Easter, grocery delivery brand Mercato sent a well-timed SMS reminder that offered $10 in savings on purchases of $50+. They included an eye-catching seasonal graphic and a link back to their site so subscribers could quickly make their purchase.

Mercato
Why We Love It:

Snack brand Utz texted their subscribers with a seasonal, limited-time offer focused on celebrating National Cheese Lovers Day. This playful message offered subscribers a 20% off discount on cheesy snacks to play into the food holiday. Utz communicated the urgency of this limited-time offer (“TODAY ONLY” and “HURRY! Offer expires at 12pm!”) and ended with a direct link to shop their selection of cheesy snacks.

Utz Snacks
Why We Love It:

Baked by Melissa texts subscribers helpful shipping deadline reminders to drive last-minute orders just before holidays. For Valentine's Day, the brand created a sense of urgency to purchase while also providing a discount. These helpful reminders drive more online orders and help customers rest assured that their treats will arrive in time to celebrate.

Baked by Melissa
Why We Love It:

Draper James connects with SMS subscribers in a direct, engaging way to learn what they want through two-way text messaging. The women’s apparel retailer sent a text message to all subscribers inviting them to join a virtual Easter Egg Hunt on their website. This campaign created an exciting and unique opportunity to engage subscribers with content specifically relevant to them.

Draper James
Why We Love It:

Urban Outfitters drives SMS list opt-ins with Attentive’s “two-tap” sign-up flow on their mobile website. Providing new subscribers with the chance to win $500 is an exciting incentive to prompt them to sign-up without offering a direct discount.

Urban Outfitters
Why We Love It:

Sustainable jewelry brand Pura Vida Bracelets sent out this message to its SMS subscribers to promote the Charity Wildlife Collection. The message ends with a direct link to shop the collection and “do some good!” Pura Vida extends their support for social causes to all communication channels, including text messaging, to maintain its authentic brand voice and spread the word about the initiative.

Pura Vida Bracelets
Why We Love It:

Pura Vida Bracelets uses its text messaging channel to communicate with subscribers about the many different causes it helps support. In this message, the brand is promoting their Charity Originals bracelets, ending with the call to action to “shop for good.” By including the image that says “Wearing is Caring,” the message both showcases the product and promotes the cause.

Pura Vida Bracelets
Why We Love It:

Rainbow drives text messaging opt-ins with Attentive’s “two-tap” sign-up on its mobile website. Since the apparel brand sees 80% of digital revenue coming from a mobile device, these sign-up creatives are a great way to reach customers and engage them on their preferred platform.

Rainbow
Why We Love It:

Children’s clothing brand Tea Collection uses its text message marketing channel to announce new products, like their fall collection. They paired this message with an adorable photo showcasing the new styles. The personal, direct nature of text messaging makes subscribers feel like they’re in the know and encourages them to be the first to order the new items.

Tea Collection
Why We Love It:

As a philanthropic brand that gives back to charity, Tea Collection sent a text to mobile subscribers on Giving Tuesday—a movement that takes place on the Tuesday after Thanksgiving to promote charitable giving—announcing the brand would donate an outfit to a child in need for each purchase made that day. Once customers click the link, they can shop from the brand and help support the cause.

Tea Collection
Why We Love It:

Tea Collection—a children’s clothing retailer—drives email and text messaging opt-ins simultaneously on its mobile website using Attentive’s “Email-First” sign-up solution. If a subscriber doesn’t redeem the 15% off coupon after three days, they receive an automated text message reminder that their coupon is still available.

Tea Collection
Why We Love It:

Fashion brand Cynthia Rowley used SMS to promote their best-selling dress. The message includes a vibrant image of the dress and a direct link to the product, standing out to subscribers and encouraging them to shop.

Cynthia Rowley
Why We Love It:

Cynthia Rowley—a fashion and lifestyle brand—drives text messaging opt-ins on its mobile website using Attentive’s “two-tap” sign-up technology. By offering a 15% off incentive, Cynthia Rowley can quickly grow their SMS subscriber list. After a subscriber joins, they receive an automated series of “welcome” messages introducing them to the brand.

Cynthia Rowley
Why We Love It:

American jam band Umphrey’s McGee promoted their Zonkey reissue to their fans via text messaging. In addition to ordering the vinyl, Umphrey’s McGee also let subscribers know that they’d be entered to win a signed copy of the original. They also included an eye-catching graphic of the vinyl and a direct link to shop.

Umphrey's McGee
Why We Love It:

Century Media Records used their text messaging channel to let subscribers know about new records re-issued from some of their bands. They created a sense of urgency (“get yours today while you still can!”) to drive immediate action. Century Media also included a graphic that showcased some of the newly re-issued records. They ended the text message with a clear CTA to “shop now,” and a direct link to the re-issued vinyls.

Century Media Records
Why We Love It:

The official store of Bruce Lee texted subscribers about new limited edition stamp and postcard sets. They ended the message with a clear call to action to “Get yours here” and a direct link to the new product. They also included an image with the text message that gave a sneak peek of some of the new stamps, a great way to give subscribers a preview and drive more immediate action.

Bruce Lee
Why We Love It:

The official store of Bruce Lee uses text messaging to update fans on new offers. In this text, they promoted their “Be Water” membership program, where members would have a chance to win monthly giveaways. Bruce Lee included a direct link to join the membership program, and added an eye-catching GIF to catch subscribers’ attention immediately.

Bruce Lee
Why We Love It:

Country artist Tim McGraw texted subscribers to let them know this was their last chance to get 20% off the entire store. He created a sense of urgency in the text stating that the “Sale ends Friday, December 11!” The text message also included a graphic that listed additional offers, such as 10% off Grit & Grace Book & Book Bundles.

Tim McGraw
Why We Love It:

Country artist Tim McGraw used text messaging to promote his new MCGRAW MACHINE HITS and an offer to pre-order to get an instant download of one of his new tracks. As a personal channel, text messaging provides an effective way for artists to directly engage with their biggest fans while also driving sales.

Tim McGraw
Why We Love It:

Chamberlain Coffee used their text channel to reach subscribers with a message directly from founder Emma Chamberlain, encouraging them to tune in to her Instagram Live. The brand used her signature voice (“But seriously tho you don’t wanna miss this” and “There might be a surprise, ya never know”). They timed this text message to send 5 minutes before the Instagram Live started, creating a sense of urgency for SMS subscribers to tune in. This is an effective example of cross-promoting social media initiatives via text.

Chamberlain Coffee
Why We Love It:

Chamberlain Coffee, founded by influencer Emma Chamberlain, is known for its younger audience and quirky branding. They texted subscribers a special Valentine’s Day offer to get free chocolate bars with all orders, while supplies last. They infused the text with their playful signature voice (“LOVE YA!!”), and created a more personal way to reach their audience.

Chamberlain Coffee
Why We Love It:

Chamberlain Coffee, founded by influencer Emma Chamberlain, texted their SMS subscribers about a limited-time offer for a free mason jar with purchases over $50. They created a sense of urgency through the messaging (“For 48 hours only... so get it while ya can!”), and used their playful voice to communicate the offer.

Chamberlain Coffee
Why We Love It:

Darling—a print magazine focused on women empowerment and inclusion—used their text channel to communicate their brand mission of empowering readers. They texted subscribers a comforting, hopeful message to recognize a full year of being in a pandemic and provide encouragement. Darling included a link to download free, inspiring phone backgrounds—a great way to send digital gifts that help build relationships with subscribers.

Darling Magazine
Why We Love It:

Darling—a print magazine focused on women empowerment and inclusion—uses their personable brand voice to communicate with SMS subscribers as though they are close friends. They prompted two-way conversations by encouraging subscribers to reply to the text message with what they’re thankful for, an effective way to engage their audience.

Darling Magazine
Why We Love It:

Fashion and lifestyle brand Something Navy sent a text to subscribers encouraging them to shop their latest collection in-store at their NYC location. The brand used geo-targeting to ensure subscribers received content relevant to them (and their location). This is a great strategy for promoting a brick-and-mortar store through a mobile channel.

Something Navy
Why We Love It:

TGI Fridays alerts SMS subscribers about new and seasonal items to build excitement around their menu. The restaurant chain promoted their Holiday Pasta Bundle for diners to bring home and “share the holiday spirit with family.” With all promotions consumers receive around the holidays, text messaging offers a mobile-first channel for marketers to quickly and directly reach their audience.

TGI Fridays
Why We Love It:

TGI Fridays increases customer loyalty through personalized text messaging. The brand invites their highly engaged SMS subscribers to sign up for their “newer, better, & faster” rewards program. The message includes a playful GIF to catch subscribers’ eyes and a direct link to sign up.

TGI Fridays
Why We Love It:

The casual dining chain TGI Fridays drives opt-ins for their personalized text messaging channel using Attentive’s “two-tap” sign-up creatives on their mobile website. By offering 10% off, shoppers are more incentivized to opt-in and engage on their preferred channel.

TGI Fridays
Why We Love It:

The Brooklyn Museum celebrated “Museum Store Sunday” with their SMS subscribers by offering a limited-time discount. The text message includes the code (“MUSEUMS”) that subscribers could use at checkout for 35% off.

Brooklyn Museum
Why We Love It:

During the holidays, the Brooklyn Museum texted SMS subscribers about the store’s JR collection. The message includes a recognizable image of the artist’s work and conveys a sense of urgency, encouraging subscribers to take advantage of the “today only” offer for holiday gifting.

Brooklyn Museum
Why We Love It:

Haircare company Sienna Naturals shared their Wash Day Ritual quiz with their SMS subscribers. Subscribers could easily click the direct link to take the quiz and find their personalized plan. This is a great marketing tool to take advantage of your engaged text message audience by sending interactive content.

Sienna Naturals
Why We Love It:

Haircare brand Sienna Naturals used text messaging to promote their Plant Power hair mask. The message ends with the call to action to “Mask up today” and a free shipping promotion.

Sienna Naturals
Why We Love It:

Fashion and lifestyle brand Something Navy used text messaging to invite their SMS subscribers to an Instagram Live event with Something Navy founder and fashion influencer Arielle Charnas. By paring the invite with a related discount, the message promoted their brand event and drove traffic to their online store.

Something Navy
Why We Love It:

Sloomoo Institute—a pop-up museum dedicated to all things slime—texted subscribers in the New York Tri-State area to let them know they’ve extended their hours of operation. By using geo-targeting in their text send, they ensured that only subscribers that this was relevant to would receive the message. They ended the text message with a link to purchase tickets so subscribers could “take a dip in Lake Sloomoo!”.

Sloomoo Institute
Why We Love It:

Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to alert subscribers in the Los Angeles area about their new pop-up location at Westfield Century City. By using geo-targeting in their text send, they ensured that only subscribers who this was relevant to would receive the message.

Sloomoo Institute
Why We Love It:

Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to send subscribers an invitation to purchase a ticket for a one-hour virtual Zoom class. They created a sense of urgency in their CTA (“BOOK BEFORE WE SELL OUT!”), an effective tactic to drive immediate action.

Sloomoo Institute
Why We Love It:

Food52—innovator in the food, cooking, and home space—used text messaging to let subscribers know about their mini fireplace. They included creative messaging in their signature voice (“yep, that means s’mores are always on the agenda”) to provide inspiration to subscribers on how they could use the fireplace. They ended the text with a direct link back to the product for easy checkout.

Food52
Why We Love It:

Food52—innovator in the food, cooking, and home space—promoted their French Oak Serving Boards to text messaging subscribers. They included an eye-catching GIF of the product being used, with “lots and lots of Brie,” to inspire subscribers with different ways to use the serving boards. The text ended with a direct link to the product, so subscribers could easily complete their purchase.

Food52
Why We Love It:

Food52—innovator in the food, cooking, and home space—sent SMS subscribers a “foolproof recipe for cinnamon rolls.” They included a mouth-watering image of the cinnamon rolls and ended with a link to their blog post that contained the recipe.

Food52
Why We Love It:

WeWoreWhat sent SMS subscribers a message highlighting what other customers were wearing, repurposing user-generated content to showcase the outfits. They used their friendly, approachable voice (“Excuse us while we obsess over how you’re wearing WeWoreWhat”) and ended with a clear CTA to shop the latest collections.

Shop WeWoreWhat
Why We Love It:

WeWoreWhat texted subscribers encouraging them to shop their latest “good mood” accessories. They included a GIF that showcased some of their accessories. This is an effective example of an engaging text message that does not include a discount but still drives revenue.

Shop WeWoreWhat
Why We Love It:

Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—invited text messaging subscribers to register for her free workshop. She let subscribers know that limited tickets were available, a great strategy to drive immediate action.

Dr. Leaf
Why We Love It:

Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to remind her subscribers to join her for live Q&A’s on Instagram. In the text, she includes what subscribers can expect to learn and ends the message with a link back to her Instagram account.

Dr. Leaf
Why We Love It:

Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to send words of encouragement to her subscribers and invite them to listen to recent episodes of her podcast, Cleaning Up The Mental Mess.

Dr. Leaf
Why We Love It:

Represent used text messaging to promote a new merch collection from Jonathan Van Ness (know as JVN). They infused the message with JVN’s signature voice (“Stun, Queen!!”) and let subscribers know to shop now since the collection would only be available for a limited time.

Represent
Why We Love It:

Represent sent a text message to subscribers to promote Mark Tuan’s new XC3 Collection drop. Since it’s a limited-time drop, promoting it via text messaging ensures subscribers would see the message in time to complete their purchase before the collection was no longer available.

Represent
Why We Love It:

Represent, a custom merchandise platform, uses Attentive’s Email-First sign-up unit on their website, allowing them to quickly scale their email and text messaging subscriber lists simultaneously. After a visitor opts in for both channels, they’ll be entered to win a $250 Represent gift card.

Represent
Why We Love It:

Fast casual restaurant Jason’s Deli sent a text message highlighting various ways subscribers could enjoy their lunch—helping subscribers feel comforted that the brand was putting their safety first. Jason’s Deli included an image that featured a craving-inducing meal to help their message stand out by catching their subscribers’ eyes. The brand ended the text message with a link for subscribers to immediately order their favorite meal and select their preferred dining option.

Jason's Deli
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