TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
Attentive approved watermark
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Why We Love It:

Beautycounter captured un-discounted revenue by texting this timely pick-me-up to their SMS subscribers. While the end of Daylight Saving Time usually marks the shift to colder, shorter days, the positive beauty brand celebrates the day as an opportunity to find new fall products. With a direct link to their seasonal favorites, subscribers can easily “fall back” and use their extra hour to shop.

Beautycounter
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Why We Love It:

The Mayfair Group strengthened their SMS subscriber community with this non-promotional check-in. This simple yes/no question showed that they care about their customers and adds a human touch with the two-way conversation. A few days later, Mayfair sent this follow-up message to the subscriber segment that responded with “NO,” showing how they value and want to support their subscribers.

The Mayfair Group
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Why We Love It:

Hello Bello brought the spirit of the holidays to their SMS channel with a gift with purchase campaign. They showed off the adorable packaging and added a sense of familiarity by mentioning the brand’s celebrity founders. This campaign delighted subscribers with what may seem like a not-so-fun product (aka diapers), making it perfect for the festive season.

Hello Bello
Why We Love It:

Crocs uses this 2-in-1 sign-up unit to build an exclusive SMS channel for their collaboration drops and sneak peeks, while driving email sign-ups, too. Since the brand is known for their range of collabs with notable brands and artists—from Justin Bieber to Hidden Valley Ranch—this first-to-know opportunity was a major incentive to convert subscribers who want to feel connected to this creative space and shop before others have the chance.

Crocs
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Why We Love It:

Love Wellness applied a sophisticated segmentation strategy to convert unengaged subscribers. They sent this win-back campaign to those who had never made a purchase. Seeing that the brand’s usual campaign messages didn’t pique this group’s interest, they pointed these subscribers to the advice of their thousands of happy customers.

Love Wellness
Why We Love It:

MATE is finding the best way to engage new subscribers—while educating them on their brand values—with their automated welcome flow. They are A/B testing this promotion of their all-natural products versus a call-to-action to shop their best sellers. This brand marketing strategy helps MATE connect with their new subscriber base over a shared love for clean and natural products.

MATE the Label
Why We Love It:

Lull A/B tested an SMS campaign for their Halloween Special—sending one with an image and one without. The messaging (“witching hour”) and image leaned into the Halloween theme while showcasing the product. The test identified the MMS as the highest performing message, helping Lull use data to create strategies for future campaigns.

Lull
Why We Love It:

Vosges introduced their SMS subscribers to the world of chocolate with an international chocolate quiz. Using Attentive’s Two-Way Journeys™, Vosges automatically sent a custom product recommendation based on subscribers’ answers to the first question. This gamified strategy gave subscribers a 1:1 texting experience while fostering product discovery.

Vosges Haut-Chocolat
Why We Love It:

Cotopaxi built a triggered post-purchase flow to nurture their subscriber community and drive brand loyalty. Once a subscriber has had three weeks to enjoy their new purchase, Cotopaxi checks in with this text while the brand is still top-of-mind. They end with a direct link to their sustainable new products, driving repeat orders with just one click.

Cotopaxi
Why We Love It:

When ABC Carpet & Home opened their Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. With the in-store display image and direct link to browse the website, subscribers could conveniently start exploring products online, then take advantage of the discounts in-store.

ABC Carpet & Home
Why We Love It:

Dear Brightly shares their skincare blog with subscribers three weeks after they make a purchase. Now that these customers have had some experience with the product, the blog is a great way to educate them on the brand and their other products. Dear Brightly’s emphasis on their “most trusted dermatologists” reflects their focus on scientific skincare while growing brand awareness.

Dear Brightly
Why We Love It:

Swap.com infuses brand voice in its triggered abandoned cart reminder, positioning themselves as a helpful shopping companion. They personalize the text message with the abandoned item name (“The North Face Coat”), helping jog the subscriber’s memory. To make it as easy as possible, Swap.com ended with a direct link to the saved carts so subscribers can finish checking out.

Swap.com
Why We Love It:

Streetwear bag and accessory brand Sprayground launched their Halloween “Boo Collection” to their SMS subscribers. The eye-catching GIF brings the collection (back) to life by showcasing the backpacks in a spooky, animated scene. The exclusive nature of the limited-edition product drove their subscribers to instantly shop the scary styles.

Sprayground
Why We Love It:

Toward the end of October, makeup and beauty brand Milani Cosmetics assured last-minute Halloween shoppers that there’s no need to fright with this helpful reminder. To make shopping even more convenient, they offered free shipping to their SMS subscribers with the relevant promo code (“SPOOKY”), driving last-minute holiday revenue.

Milani
Why We Love It:

Instead of offering a seasonal discount to SMS subscribers, Milani Cosmetics boosted their Halloween revenue by offering a free sticker set with purchase. The makeup and beauty brand included a dazzling GIF of the stickers, which features spooky graphics and images of the popular beauty influencers who collaborated on the Halloween product line. They ended with a direct link, making it as easy as possible for their mobile audience to shop with just one click.

Milani
Why We Love It:

Footwear brand Vintage Foundry Co inspired their SMS subscribers’ Halloween purchases with a costume recommendation. By just seeing the style options next to The Joker in the included GIF, the customers can visualize themselves in the full costume. The early Halloween campaign reminded subscribers to start planning their costume—and where they can find the perfect discounted footwear to complete it.

Vintage Foundry Co
Why We Love It:

The morning after Halloween, Smart Pressed Juice—an at-home health juice brand—anticipated their customers’ needs after a night of tricks and treats with this “cure” recommendation. The themed image and messaging were appropriately timed to boost post-holiday sales when subscribers are on the lookout for a cleanse.

Smart Pressed Juice
Why We Love It:

Don’t want your new subscribers to feel ghosted this Halloween? This welcome flow from Simply Carbon Fiber—a watch and accessories brand—automatically greeted new subscribers with a seasonal discount code (“HW25”). By pairing the message with a seasonal sale, the brand incentivized new subscribers to shop without having to offer additional discounts.

Simply Carbon Fiber
Why We Love It:

Men’s clothing brand johnnie-O engaged SMS subscribers in a highly personalized experience using conversational text messaging. In this back-and-forth messaging flow, subscribers responded with their preferred logo placement to trigger a relevant product recommendation. This automated flow promoted the brand’s new product while meeting subscribers’ personal preferences.

johnnie-O
Why We Love It:

One week before Black Friday, Overstock Art launched an “Early Bird” holiday sale to their SMS subscribers. The campaign offered TWO enticing discounts with relevant coupon codes (“EARLY50 & THX200”) for each. This early holiday promotion helped the brand get a head start on their competitors and catch shoppers’ attention before the busy sales season.

overstockArt.com
Why We Love It:

AfterShokz—a headphone and electronics brand—A/B tested their text message for a new product launch to understand what would resonate with subscribers. In this version, they described the mic as a “desk partner,” and included a GIF to showcase how the product fits customers’ common needs. Beyond driving revenue with the product launch, this test helped AfterShokz identify the highest performing message, while delivering learnings that could help them make data-driven decisions on their future text message sends.

AfterShokz
Why We Love It:

Arts and crafts retailer Michaels gave SMS subscribers a heads-up on an upcoming product launch. They built anticipation by specifying the exact time of launch (12:01 am CT) and including an image as an exclusive sneak peek. Letting their loyal SMS subscribers be the first to know created hype around the new product and drove traffic to their online store.

Michaels
Why We Love It:

Pop-culture inspired fashion brand Hot Topic built a triggered sign-up flow to welcome new subscribers. After a shopper opts in for texts, the brand automatically sends a discount and direct link to their website, encouraging new subscribers to quickly make their purchase. The message is infused with their casual brand voice, making subscribers feel like part of the “HT fam” and excited for the text channel’s perks.

Hot Topic
Why We Love It:

Skincare brand Bliss tapped into their existing channels by promoting their SMS program to their email subscribers. The cheeky “hotline bling” graphic teases the 1:1 texting experience and the channel’s rewards—like early access and VIP offers. The brand made it easy for these engaged customers to sign up with a text-to-join keyword (“JOINBLISS”), quickly scaling Bliss’ SMS subscriber list.

Bliss
Why We Love It:

Erin Condren encouraged product discovery around the holidays by sending a gift guide to their SMS subscribers. This resource was not only a helpful time-saver, but it also helped shed light on new products. Erin Condren included a GIF that teased the featured items, and a direct link to the guide to help customers avoid the stress of finding the perfect gift, while driving online revenue for the brand.

Erin Condren Design
Why We Love It:

Farmacy Beauty sent a text promoting a mystery product tease, engaging subscribers with a unique guessing game. Just based on the ambiguous product image, any subscriber that texted back the correct answer was congratulated and sent a full-sized version of the new product. This gamified experience and use of two-way text messaging made subscribers feel more connected to the brand.

Farmacy Beauty
Why We Love It:

Women’s footwear brand Dolce Vita kept their sales momentum going after Black Friday by launching their “Season of Surprises” multi-day campaign via SMS. In this daily deal, the brand segmented their audience and gave different dollar-off discounts to each. Since the subscribers didn’t know the exact discount until they applied it to their cart, this engaging strategy encouraged them to shop to uncover the surprise.

Dolce Vita
Why We Love It:

Paper Source sent their SMS subscribers a dual time-sensitive offer on Black Friday. The message created a sense of urgency (“Limited Time!”), and explained the two discount options. This hybrid strategy allowed subscribers to choose their preferred shopping experience, driving both online and in-store revenue.

Paper Source
Why We Love It:

Vosges Haut-Chocolat launched their “Magnificent 7 days” SMS campaign to nurture their subscribers and drive revenue during the slower holiday shopping period. This text message sent on the seventh day of the campaign detailed the discount and its limited-time nature (“1 Day ONLY!”). The mouthwatering GIF added a fun touch of holiday spirit to the campaign and excited subscribers.

Vosges Haut-Chocolat
Why We Love It:

Zero-waste beauty brand EcoRoots announced their new body brush to their SMS subscribers. They showcased the new brush and how to use it by including a GIF in the text. EcoRoots made it easy for subscribers to add the item to their carts by ending the text with a direct link to the product page. Promoting this launch via SMS excited subscribers and encouraged them to be the first to try it.

EcoRoots
Why We Love It:

Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.

Draper James
Why We Love It:

In the holiday spirit of giving back, DIFF Eyewear brought awareness to their charitable efforts with their Giving Tuesday sale. After detailing the discount, they reminded customers of their “buy a pair, give a pair” initiative. The focus on their philanthropic mission was the perfect way to excite shoppers about the brand while spreading the word about how they’re making a difference.

DIFF Eyewear
Why We Love It:

Kendra Scott texted subscribers about their BOPIS discount to stand out from the Black Friday crowd. The jewelry brand’s “Yellow Friday” campaign highlighted the ease of their BOPIS/curbside pickup options, so subscribers could choose their preferred shopping experience. The holiday promotion ended with a direct link, driving both online revenue and in-store traffic.

Kendra Scott
Why We Love It:

Greats uses Attentive’s "2-in-1" sign-up on their mobile website to collect both emails and phone numbers in one easy flow. The footwear brand teases their text channel’s perks, like early access to launches and promotions. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the offer by opting in for text messages, too.

Greats
Why We Love It:

Designer fashion brand Rebecca Minkoff shared a “Secret Sale” exclusively with their SMS subscribers, reserving the deal for these highly engaged customers. Keeping the message short, they used a colorful graphic to stand out and describe the sale’s details. The brand emphasized the sale’s exclusive nature (“SECRET”)—encouraging in-the-know subscribers to take advantage of the text channel perk and shop.

Rebecca Minkoff
Why We Love It:

Cotopaxi—an outdoor gear and apparel retailer—uses their triggered sign-up flow to welcome subscribers to their SMS community while spreading brand awareness. After a shopper opts in for texts, the brand sends a custom coupon code and direct link to shop. This incentive helps drive online revenue—while highlighting the sustainable brand’s mission to “DO GOOD.”

Cotopaxi
Why We Love It:

The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.

FragranceNet
Why We Love It:

Skincare brand Bliss teamed up with Dormify—another Attentive customer, known for their college dorm decor—to promote their back-to-school kit. Bliss included an image that showcased the featured products. They let SMS subscribers know where they could find the kit (“Now at Target”) and ended with a direct link to their website, driving both online and in-store revenue.

Bliss
Why We Love It:

Revel Nail launched their “12 Days of Revel” campaign over SMS to encourage repeat website visits after Black Friday/Cyber Monday. The announcement gave subscribers a chance to opt-in for daily deals over text, automatically adding them into a separate segment. This strategy ensured the brand reached their most engaged subscribers—and avoided fatiguing those who may not have been as engaged.

Revel Nail
Why We Love It:

Erin Condren Design extended their holiday promotions after Cyber Monday by reminding subscribers to shop the final hours of the sitewide sale. The cheerful message (“stock up on gifts!”) and festive image of one of their signature planners added to the spirit of the holiday season, and drove online revenue from last-minute shoppers.

Erin Condren Design
Why We Love It:

Pura Vida Bracelets used a thoughtful segmentation strategy to keep customers engaged throughout the busy holiday season. After giving SMS subscribers early access to their Black Friday sale, Pura Vida texted a reminder to those who had clicked the first message but had not yet made a purchase. The jewelry brand drove conversions from this segment by emphasizing the “secret” and exclusive nature of the offer.

Pura Vida Bracelets
Why We Love It:

Leading vision care retailer LensDirect uses an email-first sign-up unit to drive conversions before shoppers leave the website. When a person’s behavior indicates that they’re about to exit the site, this creative pops up with a reminder to “Before you go, save” and a generous 25% off incentive. The exit-intent touchpoint re-engages shoppers while seamlessly growing the brand’s email and SMS subscriber lists.

LensDirect
Why We Love It:

Pacha soap—an all-natural bath product brand—promoted their back-to-school sale with a punny text message. The seasonal messaging (“saved by the smell!”) provided all the details needed for customers to click the link and shop the sale. The brand also spiced up the text with an adorable GIF, playing on school superlatives to support product discovery.

Pacha Soap
Why We Love It:

Crocs uses segmentation to send relevant campaigns to high-intent subscribers interested in their latest releases, like the Classic Hiker Clog redesign. The footwear brand created this engaged customer segment by adding a sign-up unit on their New Arrivals page, capturing customers further down the shopping funnel who are more likely to appreciate these timely updates and quickly shop the shoes “while they last.”

Crocs
Why We Love It:

Michaels encouraged product discovery around the holiday season by sharing a gift guide with their SMS subscribers. The arts and crafts retailer recognized their customers’ desire to give gifts that inspire joy—and a “happy dance”—and made it easier for them to check items off their holiday shopping list. The direct link to the guide helped customers avoid the stress of finding the perfect present while driving online revenue for the brand.

Michaels
Why We Love It:

Skincare brand Dear Brightly shared an educational and promotional text about their retinoid serum with their SMS subscribers. They shared a “fun fact” about the benefits of retinoids, backing the science behind their products with an image of a customer’s before-and-after results. Including a real customer story in this product promotion was a unique way to encourage their mobile audience to click the link and try the best-selling serum for themselves.

Dear Brightly
Why We Love It:

Rainbow uses Attentive’s Email-First sign-up unit on their website to seamlessly scale their email and SMS subscriber lists simultaneously. After a visitor opts in to both channels, they’re entered to win a $500 gift card. This incentive strategy stands out from the usual welcome discounts, driving sign-ups across both channels.

Rainbow
Why We Love It:

Refurbished electronics brand mac of all trades launched their new rewards program to their highly engaged audience of SMS subscribers. They used the text message copy and the graphic to explain how shoppers can earn rewards—helping the brand start scaling their new program, while ultimately driving customer referrals and encouraging repeat purchases.

mac of all trades
Why We Love It:

In the days leading up to Black Friday, stationery retailer Paper Source sent a text message inviting subscribers to “beat the crowds” with curbside pickup. They promoted this option with a 10% off discount and direct link to easily place a curbside order. Highlighting this hybrid shopping experience helped the brand stay top-of-mind ahead of Black Friday and drove early Cyber Week sales.

Paper Source
Why We Love It:

Ole Henriksen used their SMS channel to host a weekly educational skincare series (#ThirstyThursday). At the start of summer, the skincare brand used geotargeting to send a heat remedy tip to their SMS subscribers located in warmer areas of the US. The message ended with a direct link for subscribers to learn more and shop the mentioned product.

Ole Henriksen
Why We Love It:

Medical footwear brand Clove used conversational texting in their welcome flow to personalize each subscriber’s experience and help them choose the perfect pair of Cloves. New subscribers were prompted to reply with the number (e.g. 1) that corresponds with their favorite coffee drink. Then, they received a triggered response with a specific recommendation and direct link to the product page. For future messages, Clove created segments with these responses based on the subscribers’ preferences.

Clove
Why We Love It:

Love Wellness—a multivitamin and health supplement brand—sends new SMS subscribers a “perfect match” quiz two days after they sign up to encourage product discovery. The link included in the text sends subscribers to the quiz on Love Wellness’s website to help them seamlessly find personalized recommendations, while driving online revenue for the brand.

Love Wellness
Why We Love It:

Comfort food restaurant Melt Shop promoted their “Surprise & Delight” loyalty deals with SMS to build excitement around the program with product teases (“FREE FOOD”), including an image showcasing a mystery item. By texting this to all subscribers, not only did the restaurant drive orders from existing loyalty members, but they also increased loyalty program sign-ups.

Melt Shop
Why We Love It:

A couple of weeks after a subscriber’s first purchase, Big Blanket Co automatically sends them a thank you for making their first purchase, and includes an incentive to shop new styles. The brand personalizes the triggered thank you message with the subscriber’s first name. Customers can use the code for $25 off themselves, OR they can share it with “a fellow nap enthusiast”—helping the brand drive repeat purchases and new customer referrals.

Big Blanket Co
Why We Love It:

Thread Wallets—a lifestyle and accessories brand—used a creative text campaign to stand out from other Labor Day flash sales. They clearly communicated the sale’s details and limited-time nature. The simple but effective GIF was designed to capture subscribers’ attention, setting the message apart from the many sales happening during the long weekend.

Thread Wallets
Why We Love It:

Sustainable jewelry brand Pura Vida Bracelets sent an early access offer to their VIP subscriber segment, reserving the deal for their most engaged customers. They emphasized the exclusive and personal nature of the VIP-only offer (“We want YOU”). This special treatment enticed Pura Vida’s loyal customers to shop the sale before everyone else.

Pura Vida Bracelets
Why We Love It:

True Religion drove online and in-store revenue with their SMS Labor Day campaign. The brand doubled down on the sitewide sale’s limited availability, creating a sense of urgency in both the text and seasonal GIF. They ended with a playful CTA (“Ready, set...SHOP!”) and a direct link for subscribers to instantly take advantage of the limited-time sale.

True Religion
Why We Love It:

True Religion used segmentation in their Labor Day strategy to target subscribers who recently added an item to their cart. By pairing the cart abandonment message with their sitewide Labor Day sale, True Religion incentivized these high-intent subscribers to shop without having to offer additional discounts.

True Religion
Why We Love It:

Groove Life used SMS to instantly update their subscribers about their Labor Day sale’s extension. The message was infused with Groove Life’s friendly and casual brand voice. Alerting subscribers about the extension, while still creating a sense of urgency (“I can’t promise it will keep going”) was a great way to drive last-minute seasonal revenue before the sale ended.

Groove Life
Why We Love It:

Fashion and lifestyle brand Cynthia Rowley announced their new “bonded tee” dress to their SMS subscribers. They paired this text message with a GIF that shows off the dress and styling inspiration, and ended with a direct link to the product page. Promoting this product launch via SMS excited subscribers and encouraged them to be the first to shop the new style.

Cynthia Rowley
Why We Love It:

Swap.com sends SMS subscribers a triggered post-purchase text three days after they buy an item, encouraging them to refer a friend. By including a 40% off discount for these active customers, the automated flow drives online revenue, builds brand loyalty, and promotes new customer discovery.

Swap.com
Why We Love It:

Boot Barn used their SMS channel to stand out during the busy holiday shopping season by offering same-day delivery and personalized gift wrapping. Their engaged subscribers appreciated the help with finding last-minute gifts and making them more meaningful, allowing Boot Barn to increase brand loyalty and holiday revenue.

Boot Barn
Why We Love It:

Self-cleaning litter box brand Litter-Robot educated subscribers about their product with conversational text messaging. The brand built a back-and-forth triggered messaging flow, asking subscribers about their biggest litter frustrations. Based on the subscribers’ answer, Litter-Robot responded with a link to a relevant blog post or product page to help them learn how the brand and their products meet their specific needs.

Litter-Robot
Why We Love It:

Mented Cosmetics empowered subscribers to find their perfect shade of the brand’s best-selling bronzer. They detailed some of the options in an educational image along with the text, giving subscribers a taste of their shade-finding expertise. Mented ended with a direct link to their “Shade Finder” quiz, where customers can shop their perfect shade through a highly personalized experience.

Mented Cosmetics
Why We Love It:

Eco-friendly luggage brand Paravel texted subscribers helpful shipping deadline reminders to drive last-minute orders just before the holidays. In their friendly brand voice, Paravel offered free shipping and a discount code to stand out from other brands during the busy sales period.

Paravel
Why We Love It:

Cariuma invites new subscribers to join their sustainability efforts with a two-part triggered welcome flow. The footwear brand offers extra insoles as a unique incentive to drive opt-ins. 24 hours after new subscribers sign up, they receive a welcome text about Cariuma’s brand values, connecting with the audience over a shared passion for sustainable fashion.

Cariuma
Why We Love It:

SkullCandy—a headphone and speaker brand—used their SMS channel as a direct and instant way to drive traffic to their one-day flash sale. The brand used segmentation to send a “final hours” reminder to subscribers who hadn’t shopped the sale yet. SkullCandy emphasized the urgency with a countdown (“4 hours remaining”), encouraging subscribers to act fast.

Skullcandy
Why We Love It:

Used and rare books retailer Biblio sends a triggered post-purchase text four weeks after a subscriber buys a book, asking them to leave a review. The message offers an ongoing incentive that’s relevant to the individual’s customer lifecycle. This automated flow consistently drives new product reviews, helping other shoppers discover their perfect book.

Biblio
Why We Love It:

Dorsal Bracelets converts high-intent browsers into subscribers with their mobile website’s sign-up unit. The lifestyle jewelry brand quickly grows their SMS subscriber community by offering a 15% off discount. After subscribers join, they receive an automated series of “welcome” messages introducing them to the brand and their eco-friendly values.

Dorsal Bracelets
Why We Love It:

Designer fashion brand Rebecca Minkoff supported mobile product discovery with their one-day-only SMS promotion. The brand messaged subscribers about the featured product’s discounted price and benefits to shoppers, using a GIF to showcase the variety of styles. With just one informative text, subscribers knew all they needed to click the link and checkout.

Rebecca Minkoff
Why We Love It:

Popov Leather—an online leatherworks shop—delivers personalized experiences to shoppers with 1:1 text messaging powered by Tone. In this exchange, the customer texted Popov after receiving their products to simply thank them for a positive experience (and let them know they’d be back). For this customer, texting the brand felt as natural as reaching out to a friend.

Popov Leather
Why We Love It:

45 day after a subscriber’s first purchase, sustainable footwear brand Cariuma invites them to join their referral program. Cariuma’s program’s exclusive perks fuels new purchases and reflects the brand’s eco-friendly mission, while helping retain valuable customers and spread brand awareness.

Cariuma
Why We Love It:

Electronics accessories brand Nomad Goods used conversational texting powered by Tone to quickly resolve an issue the customer was experiencing. A quick text exchange with the brand helped the customer overcome their concern in less than five minutes. The instantaneous nature of text messaging created a magical moment for the customer, leaving a lasting impression of the brand.

Nomad Goods
Why We Love It:

Erin Condren Design created a highly personalized experience for subscribers in their back-to-school marketing. The brand built a back-and-forth triggered messaging flow, where they asked subscribers which back-to-school product they’re most excited about. Based on their answers, the brand sent subscribers directly to that category page to start shopping.

Erin Condren Design
Why We Love It:

Stationery and gift shop Paper Source captured back-to-school shopping demand with their 20% off deal for purchases that include an organizational planner or calendar. Not only did their text campaign drive these products’ sales, but it also encouraged mobile shoppers to check out other categories, like notebooks and craft supplies.

Paper Source
Why We Love It:

Dormify—a design store known for their college dorm decor—texted subscribers about their virtual stylists. Dormify incorporated their brand voice by referencing a TikTok trend of the time (“AYO MY DORM IS FIRE CHECK”), grabbing their mobile audience’s attention. The personalized nature of text messaging made it the ideal mobile channel to promote this customized experience.

Dormify
Why We Love It:

Arts and crafts retailer Michaels texted subscribers about their range of back-to-school products and seasonal deals. The craft store wanted to prioritize customers’ unique learning needs and help them prepare for the return to school, so they created an opportunity for subscribers to easily find the best supplies for their learning situation.

Michaels
Why We Love It:

Tech accessories brand Casely sent a final reminder text for their sitewide promotion. While the promo code (“B2S”) reflected their back-to-school marketing, the general sitewide sale appealed to all SMS subscribers and helped drive last-minute revenue.

Casely
Why We Love It:

The Happy Planner—an organization and lifestyle brand—used a data-driven SMS strategy in their early back-to-school marketing. They ran this campaign as an A/B test with two different message variations—one asking if subscribers are ready to get back into the classroom. The brand can use this data to find the most impactful messaging strategy for their future back-to-school campaigns.

The Happy Planner
Why We Love It:

Sustainable clothing brand MATE the Label texted subscribers to promote their popular activewear collection. They maintain their approachable brand voice while using a sense of urgency in the copy (“get MOVE-ing” and “selling fast”). The brand also included a positive product review, knowing that shoppers trust what other customers say. After A/B testing this message, MATE the Label saw the performance advantages of the customer review and implemented it across their channels.

MATE the Label
Why We Love It:

Anime merch and clothing store Atsuko used their SMS channel to drive sign-ups for their rewards program. The text alerted existing members of the one-day offer while also encouraging non-members to join. Since SMS subscribers are highly engaged and often repeat customers, Atsuko knew the points rewards and exclusive benefits would appeal to the channel’s audience.

Atsuko
Why We Love It:

Birdies—the footwear brand known for their Instagram-famous flats—uses text messaging to introduce new products, like vegan slides. By hinting at the five color options, Birdies encourages customers to click the link and see for themselves. The shoe brand kept the text short and sweet, ending with a direct link to shop the summer trend right from their mobile device.

Birdies
Why We Love It:

Online grocery store Thrive Market uses Attentive’s “two-tap” sign-up technology on its mobile website to drive SMS opt-ins. Since their brand is membership-based, Thrive Market prompts shoppers to sign-up by giving them a peek into future offers—without needing to offer a direct discount.

Thrive Market
Why We Love It:

MATE the Label—a clothing brand focused on “clean essentials”—used SMS to educate subscribers about sustainable fashion. They released a 2020 Impact Report to share their ethical manufacturing process and environmental footprint. Knowing SMS subscribers are some of their most engaged customers, MATE shared the report over text before their other channels.

MATE the Label
Why We Love It:

To compete with Amazon’s offers during the annual Prime Day 2020, personalized hair, body, and skincare brand Function of Beauty launched their own multi-day sale, lasting three days, where shoppers would receive 20% off their entire order. They took a playful approach in their text message, giving a nod to the shopping event (“you deserve PRIME treatment”). By promoting this sale via text messaging, Function of Beauty knew their shoppers would see this message almost immediately—driving more website traffic and revenue for the brand.

Function of Beauty
Why We Love It:

Photography gear and accessories brand Moment drummed up excitement around Prime Day 2020 by texting subscribers with an early “heads up” that their sale would start the next morning. They gave a sneak peek into some of their offers (“incredible deals on best-selling lenses” and “save up to 40%”) so shoppers could start thinking about their wish list. Moment directed their SMS audience to complete their purchases on Amazon, creating a seamless, one-stop-shop experience for subscribers.

Moment
Why We Love It:

Lifestyle and accessories brand Thread Wallets capitalized on consumer demand and excitement around Amazon Prime Day 2020 by texting subscribers about their special offers on the e-commerce giant’s site. They let them know that they would “save BIG” by purchasing Thread Wallets on Amazon (instead of driving traffic to their own website). This is a smart strategy for brands that have a presence on Amazon. Shoppers will already be browsing Amazon, and are expecting the fast one- to two-day shipping experience they’ve come to love.

Thread Wallets
Why We Love It:

Jones Road Beauty empowers subscribers to achieve the perfect look by providing a step-by-step guide on how to use their products. The message includes a GIF showcasing several different looks—ranging from effortless golden to monochromatic tawny. Their text ends with a direct link to their “get the look” page on their website, making it as easy as possible for subscribers to learn on their own time.

Jones Road Beauty
Why We Love It:

After a customer places their order, Paravel uses Attentive's integration with Shopify to send a personalized, automated transactional message with a link for subscribers to keep track of their shipping updates. They also reaffirm their mission by assuring customers that their shipment is carbon-neutral, and say thank you for making a sustainable purchase—helping customers feel even better about the money they’ve spent.

Paravel
Why We Love It:

Made in Cookware is making it even easier for subscribers to discover and purchase new products, in addition to sending videos with tips on how to create delicious recipes using their cookware. The brand recently introduced their new French Porcelain Bakeware collection, and included a link to the new item so subscribers could easily complete their purchase, right from their mobile device.

Made In Cookware
Why We Love It:

To help amplify their educational initiatives, Olive & June sends SMS subscribers an automated post-purchase message asking if they’ve watched their mani and pedi tutorials. They use their positive and uplifting voice in the text message and end it with a direct link to their tutorials.

Olive & June
Why We Love It:

Healthy snack brand HighKey sent a playful text message teasing their "JUMBO-SIZED" announcement. They blurred out part of the picture to keep their announcement a secret, while still giving subscribers a sneak peek at what was coming. The brand also included a 15% off discount in case subscribers couldn't wait. HighKey then followed via SMS up a couple of days later to officially let subscribers know they could purchase jumbo-sized bags of their popular mini cookies.

HighKey
Why We Love It:

If you're a brand who often publishes helpful content, this one's for you! Half Baked Harvest let text messaging subscribers know that they posted a new recipe on their site—a "cozy twist" on crème brûlée. This is an effective strategy for sending subscribers content that drives traffic back to your website, without offering a discount or incentive (other than a delicious dessert to enjoy!).

Half Baked Harvest
Why We Love It:

Half Baked Harvest aimed to inspire SMS subscribers to spend some quality time with the mom in their life by sharing Mother's Day menu and entertaining tips. Their blog post—which they linked to in their text message—included a round-up of their favorite cocktails, brunch, and dinner recipes that subscribers could easily recreate.

Half Baked Harvest
Why We Love It:

Half Baked Harvest, a blog based on Tieghan Gerad's cookbook, creates a personalized experience for subscribers from the start. As part of the brand's triggered welcome flow, subscribers are prompted to reply with specific keywords to indicate what they're most interested in. This strategy allows Half Baked Harvest to create segments of subscribers who are interested in specific topics.

Half Baked Harvest
Why We Love It:

Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."

overstockArt.com
Why We Love It:

Groove Life saw a major opportunity to drive new SMS subscribers by launching custom sign-up units promoting their St. Patrick’s Day scavenger hunt. Instead of incentivizing potential SMS subscribers with a discount, Groove Life encouraged them to “Join the Hunt” by signing up for text messages. During a two-day period, Groove Life drove over 6,000 new SMS subscribers.

Groove Life
Why We Love It:

The Happy Planner texted its “VIP” subscribers with a special combination offer that included their new storage box and sticker books at a discounted price. The brand included a playful GIF that gave SMS subscribers a preview of the storage box. The Happy Planner ended with a clear CTA to “tap the link to get it now!”

The Happy Planner
Why We Love It:

Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s “Email-First” two-tap sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.

Biblio
Why We Love It:

Used and rare books retailer Biblio encouraged their SMS subscribers to order a new book. The brand included a coupon code for 10% off purchases of $25 or more—for one weekend only. Biblio paired their text message with a fun GIF to ensure it caught subscribers’ attention.

Biblio
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