Trends and Insights

2,000 Consumers Share Their Holiday Shopping Plans

Abstract ornament illustration
Nov 9, 2020
Written by
Elodie Huston
Elodie is a Content Marketing Manager on the Content Team. She spends her logged off hours cycling, scouting out soft serve, and yelling about really good books.

We surveyed 2,000 consumers to learn how they’ll shop during the 2020 holiday season. Discover how shoppers are approaching the holidays—and the marketing strategies you need to reach them—in our 2020 Retail & E-Commerce Holiday Marketing Report.

As people adapt to the ongoing effects of COVID-19, both brands and consumers are shifting their approach to the holidays. With the shopping season starting a full month earlier than usual, consumers are primarily shopping online—and, increasingly, doing so on their mobile devices.

We recently released our 2020 Retail & E-commerce Holiday Marketing Report to share insights into how over 300 brands are navigating the holiday season—from when they plan to start promotions to what channels they’re investing in.

To give marketers a 360-degree view of the upcoming holiday shopping season, we asked 2,000 consumers about how they’re shopping; the factors impacting their purchasing decisions; what kind of messages they want to receive from brands; and more.  

Our expanded 2020 Retail & E-Commerce Holiday Marketing Report reveals insights into how brands and consumers are approaching the 2020 holiday season given the state of COVID-19. Learn what types of text messages subscribers want and key strategies for using text messaging to engage consumers and maximize revenue.

One key finding is that consumers will rely on their mobile devices more than ever. In fact, 80% will shop on their smartphones this holiday season. They’ll also use their mobile devices to search for new items, compare prices, find deals, and much more.

Explore our expanded 2020 Retail & E-Commerce Holiday Marketing Report to discover:

  • When consumers plan to begin their holiday shopping
  • How consumers will use their mobile devices to shop
  • Which digital channels will play a key role in driving holiday revenue
  • Key text messaging tactics for the holiday season

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