SMS Strategies

8 Black Friday Marketing Resources We’ve Bookmarked for Holiday 2021

bfcm marketing resources
Oct 18, 2021
Written by
Kayla Ellman
Kayla is a Content Marketing Manager at Attentive. You can find her binge-reading, baking from her (rapidly growing) cookbook collection, or exploring local hiking trails.

Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year. 

Prep for the holiday season by browsing 150+ real-life examples & SMS tips.

As marketers prepare for some of the biggest spending days of the year amidst another unexpected holiday season, consumers expect brands to deliver personalized communications, convenient shopping experiences, and great deals. 

That’s a tall order. So we've rounded up holiday marketing resources from around the web to help you plan your best holiday season yet—from Cyber Week through December. 

1. This webinar all about how to scale your SMS list before Black Friday and Cyber Monday 

The first step to using your SMS program to drive holiday success is growing your list of text subscribers now. That way, you can start building an audience of loyal customers who will be excited to shop your holiday sales—either for themselves or someone else. In this on-demand webinar, Rebekka Brown, Director of Client Strategy at Attentive, shares actionable tips for scaling your SMS subscriber base before Back Friday and Cyber Monday. 

2. A guide to help retailers prepare for Cyber Weekend

E-commerce marketing agency and Wpromote company Visiture, breaks down how to map out your holiday marketing efforts in their guide—from preparing for increased site traffic and mobile optimization to using text messaging to communicate with consumers and A/B testing campaigns. 

3. 16 SMS marketing strategies for boosting holiday revenue 

Whether you’re building your text messaging program for the first time or looking for ways to grow your existing one, here are 16 key holiday SMS marketing strategies your brand can implement to hit and exceed your revenue goals. Plus, get inspired by real text messaging campaigns sent by Attentive customers. 

4. 33 step-by-step marketing recipes to cook up your best holiday season yet

With over 100 pages of expert-crafted tips and best practices, Privy's e-commerce marketing recipes ebook is jam-packed with the tools you need to succeed this holiday season. You'll find recipes like How To Reduce Cart Abandonment By 10%, Creating IRL Shopping Experiences Online This Holiday Season, Building Your SMS List From The Ground Up, and everything in between.

5. Holiday marketing tips from 12 e-commerce experts  

E-commerce analytics platform Daasity asked industry experts to share their best advice for boosting e-commerce holiday revenue. Check out the post to get pro tips from Blake Imperl, Manager of Partnerships Growth & Insights at Attentive, and more. 

6. E-commerce trends and predictions for the 2021 holiday season

Consumer shopping habits changed fundamentally with the rise of e-commerce in 2020—and 2021 is shaping up to be another unique year as the retail industry continues to shift. Digital commerce agency Vaimo explores ten essential areas to focus on this holiday season to engage shoppers, drive sales, and deliver cheerful customer experiences. 

7. A holiday marketing playbook with data-driven tips and tactics

Between the recent data privacy changes and shifting consumer shopping behaviors, it's more important than ever to stay agile while planning and executing your holiday marketing strategy this year. This playbook from Sailthru and Liveclicker dives into low-effort, high-impact marketing tactics you can implement to drive holiday success for your brand. Plus, it covers lessons you can learn from the strategies leading retail brands used last year.

8. Campaign ideas to drive holiday revenue in December (and beyond) 

The holiday shopping rush tends to slow down after Black Friday and Cyber Monday, so December is the time for marketers to keep the momentum going with more exclusive content and promotions aimed at just-in-time and last-minute shoppers. From promoting daily deal campaigns to pushing gift card purchases, here are 16 text messaging ideas from retail and e-commerce marketing leaders to drive revenue through December. 

Looking for more ideas and strategies to achieve your best holiday season yet? Explore our Holiday Village to find your personalized path to holiday SMS marketing success—and collect tips and SMS examples along the way. 

Need even more inspiration? Browse Texts We Love for creative SMS holiday marketing examples from leading brands. 

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