In our latest edition of Mobile Messaging Masters, see examples from forward-thinking brands who use personalized mobile messaging to reach shoppers and drive revenue.
The summer months are heating up, so the Attentive team is back with the next edition of our Mobile Messaging Masters series! Each quarter, we take a look back at recent text messaging campaigns to recognize and celebrate exceptional examples of how to acquire and retain shoppers, create memorable experiences, and drive revenue with this channel.
This year in the US, more than 115 million people will make at least one purchase with their smartphone, amounting to 58.8% of all US digital buyers. The average spend per smartphone shopper in 2019 will reach $1,763. As e-commerce continues to rise and more users opt for their smartphones when shopping online, marketers need to find the most effective way to deliver their brand’s content where consumers will see it.
From seasonal promotions and loyalty program sign-ups to cart abandonment reminders and more, mobile messaging offers marketers a new and direct channel to engage shoppers where they spend the majority of their time.
Here, in no particular order, are this season’s eight best-in-class examples from “Mobile Messaging Masters” who used personalized text messaging from Attentive. Get the latest interactive Mobile Messaging Masters guide to see all examples with photos and tips on how you can kickstart and optimize your own successful mobile messaging strategy.
- Post-Purchase, by lingerie retailer LIVELY
- VIP Offer, by dorm room decor retailer Dormify
- Abandoned Cart, by sustainable beauty brand Lime Crime
- Seasonal, by party supplies retailer Party City
- Brand Marketing, by swimwear brand Summersalt
- Rebate/Discount, by online tire retailer SimpleTire
- Limited-Time, by luxury watch brand Seiko
- Sign-Up Flow, by baby product brand Hello Bello
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