TeePublic uses Attentive mobile messaging to reach a previously-untapped digital consumer base.
Adam Lasky, Director of Marketing for TeePublic, spoke with Internet Retailer about the brand’s decision to work with Attentive, and how text messaging has quickly become one of the brand’s top marketing channels.
TeePublic, an internet marketplace where artists from around the world can showcase their inventory, has seen fast growth in subscriber count and performance that exceeds the click-through and conversion rates of messages sent over email.
“Everyone has signed up for an email list at one point, or they are kind of dormant or passively subscribed,” Lasky said. “With text messages, we are front and center.”
TeePublic, decided to add mobile messaging to their marketing strategy in May 2017. Prior to launching with Attentive, Lansky reports that the brand was having trouble turning mobile traffic into actual sales.
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Here are a few takeaways from the article:
- TeePublic’s mobile shopping sales since launching with Attentive have grown 47% compared to the same time period one year prior
- On average, about 1,500 new subscribers per week sign up to receive one or more text message from TeePublic
- Messages sent with Attentive see 25%+ CTRs (vs. 9% for email), as well as 9%+ CVRs (vs. 4% for email).
- TeePublic also sends automated texts about shipping and delivery updates, and has integrated Attentive with their existing customer support platform to be able to offer support via text.
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