How Jack Rogers Increased Their Email Program’s ROI by 35% After Switching to a High-Performing Platform

Stepping up their email marketing game with a new provider

With their prior email service provider, Jack Rogers experienced long wait times to resolve technical issues that directly impacted revenue. There was also a lack of customer support and hands-on expertise, which made it difficult for the brand to effectively coordinate their marketing programs across SMS and email. 

Jack Rogers wanted a platform that they could trust to deliver every message and provide the guidance necessary to successfully use email and SMS together.

Jack Rogers also needed a provider that could facilitate a fast and smooth migration—without disrupting their daily operations or email performance. Unlike previous migration experiences, where they had to do most of the heavy lifting themselves, they wanted to work with a provider that could manage the process for them.

Migration made easy with proactive and dedicated service

Jack Rogers was already using Attentive for SMS marketing and had a deep trust in the platform, so the brand was eager for the chance to switch to Attentive Email. The prospect of having both channels under one roof was exciting because it meant receiving the same great service they were familiar with from using Attentive SMS, now for email as well.

“Having the same representative for both platforms who knows our business inside and out makes us feel secure. We're so confident in the company, and we're definitely happy we took the leap to put email and SMS under one roof with Attentive.”
- Jenna Kusek, Senior Marketing Manager, Jack Rogers

Jack Rogers was impressed by the exceptional support and service provided by the Attentive team during the migration process. They guided them through a warm up period, which involved sending an email from the new account to subscribers in segmented waves, to help build a positive reputation with inbox providers and avoid spam filters.

Not only does the Attentive Email platform have deliverability best practices built into it, but there’s also a world-class deliverability team backing it up. This specialized team constantly monitors market trends and a brand’s email activity to optimize performance. 

The whole migration process was “so seamless and effortless, it didn’t even feel like a migration,” which meant Kusek could focus on the brand’s overarching email strategy rather than time-consuming technical tasks. Additionally, Attentive's diligent efforts meant that Jack Rogers’ email performance wasn't affected during the transition.

“The migration process to Attentive Email was remarkably easy and fast, thanks to the outstanding service and care provided by the Attentive team. We easily maintained a seamless flow of emails during the warm-up period and were fully migrated in 3 weeks.”
- Jenna Kusek, Senior Marketing Manager, Jack Rogers

Connecting the data dots across channels with advanced reporting

For Jack Rogers, one of the biggest advantages of having email and SMS together in Attentive is simplified and integrated reporting. Previously, the brand had to pull, match, and deduplicate data manually to determine correct attribution.

But now, Jack Rogers can build custom reports that combine email and SMS performance, which helps paint a more complete picture of subscriber behavior across touchpoints. This includes attributing revenue to the correct channel, and analyzing how interacting with different channels (email, SMS, or both) impacts customer lifetime value.

“Now, I can easily access reporting that combines email and SMS campaigns. This saves me time as I can compare performance between channels, and make informed decisions.”
- Jenna Kusek, Senior Marketing Manager, Jack Rogers

Easily creating personalized campaigns that convert

It was clear that switching to Attentive Email had a positive impact on Jack Rogers’ revenue after two highly successful initiatives: their revamped sign-up flow and their Memorial Day drip campaign. Jack Rogers now tailors their messaging based on each shopper’s preferred channel, to make sure they’re optimizing every opportunity for conversion. 

"We were wasting time, money, and resources by sending duplicate messages across multiple devices and platforms. It's unnecessary and leads to customer fatigue. By consolidating our approach, we can reduce unsubscribe rates and provide a more streamlined and effective communication experience."
- Jenna Kusek, Senior Marketing Manager, Jack Rogers

For the Memorial Day drip campaign, Jack Rogers orchestrated their SMS and email campaigns to share ‘deals of the day’ and retarget subscribers throughout the holiday weekend based on their purchasing history and channel preferences. Conversion rates were up to 6.67% across the period, highlighting the effectiveness of this coordinated approach. 

Jack Rogers can also now use Automated Campaigns—a feature of Attentive AI™—to generate personalized product recommendations for each customer and deliver them in a more engaging way. The machine learning tool makes these recommendations based on subscribers’ shopping preferences and behaviors, including purchase data, product views, and items they add to their shopping cart.

"We're thrilled by the level of innovation and continuous improvement that Attentive brings to the table. Unlike other more established ESPs that only make changes once or twice a year, Attentive constantly updates and enhances their platform for the better. It's refreshing to witness these expanded capabilities that genuinely improve the user experience, especially in Attentive’s product recommendations tool."
- Jenna Kusek, Senior Marketing Manager, Jack Rogers

Driving more sales and saving time on a highly reliable platform

Since switching to Attentive Email, Jack Rogers has seen a consistent improvement in performance and revenue:

• Their total email program ROI has increased by 35%.
• The average conversion rate across triggered emails is 14.7%, which is above the industry average of 13%
• The average total click-through rate across triggered emails is 6%, which is in line with the industry performance benchmark

Up next for Jack Rogers is leaning into more Attentive AI tools to improve how they’re targeting each customer and save time.

"I'm excited about the possibilities that lie ahead with Attentive across email and SMS. Instead of having a manual, time-consuming campaign process, we can now focus on targeted campaigns that align with customers' actions on our site. With the support of Attentive AI, we can create better experiences for our customers, save time for other priorities, and drive more revenue.”
- Jenna Kusek, Senior Marketing Manager, Jack Rogers