SMS Strategies

Texts We Love: Black Friday & Cyber Monday Edition

Black friday cyber monday text examples
Published
Nov 2, 2021
Written by
Caroline Cushner
Caroline is a Content Marketing Strategist on the Content Marketing team. She spends her logged off hours trying new recipes, hiking, and watching classic films.

Take your SMS channel to the next level to meet rising consumer demands this Black Friday and Cyber Monday. Get inspired by these innovative holiday marketing campaigns.

As consumers continue to embrace hybrid shopping, they’re expecting seamless and memorable experiences—both in-store and online this Black Friday and Cyber Monday.

Get inspired by these brands' stand-out SMS campaigns to pull together a holiday marketing strategy that captures your subscribers' attention over Black Friday and Cyber Monday—and keeps them engaged beyond the holiday season.

Dreamland Baby: Growing an SMS subscriber list with exclusive Black Friday offers

Dreamland baby black friday

In the e-commerce world, Black Friday isn’t limited to Friday. That’s why Dreamland Baby—a weighted swaddle and blanket brand—created a custom seasonal sign-up flow to grow their SMS channel and build anticipation. After a visitor opted in for both email and SMS, the brand automatically sent this triggered welcome text with a unique coupon code.

Dreamland Baby’s shoppers were able to access the best deals before anyone else. And because shoppers are especially price-conscious during Black Friday, that extra $10 off helped convert those who were on the fence. This type of welcome flow is the gift that keeps on giving: once the triggered message is set up, it’ll send automatically—so you can drive conversions, even in your sleep.

PÜR: Delighting subscribers with VIP experiences

PUR VIP experience

PÜR—a makeup and skincare brand—rewarded their loyal SMS subscribers with early access to their Black Friday sale. Since shoppers have become familiar with shipping delays, they’re already planning to shop earlier than Black Friday and Cyber Monday to make sure their items arrive on time. PÜR’s community jumped at this opportunity to shop before anyone else.  

The eye-catching GIF provided the details of the sale—allowing the text message to get straight to the highlights. The VIP nature of the well-crafted campaign made their SMS subscribers feel special and drove conversions.

Keep Nature Wild: Building anticipation with the first message

Keep nature wild cyber monday exclusive

Like last year, the extended holiday shopping period means consumers will spend more time browsing and researching new brands before they’re ready to purchase. Keep Nature Wild—an apparel and lifestyle brand for outdoor lovers—saw this opportunity as a way to capture early shoppers by adding a seasonal edit to their welcome flow.

After a new subscriber signed up for texts, they received this warm welcome in the brand’s friendly tone (“Booyah!”). While the discount helped drive immediate revenue, the Cyber Monday exclusives and free gift built anticipation before the big day. By focusing on list growth during this optimal discovery period, the brand was able to nurture this new audience even after the holidays.

Apt2B: Engaging high-intent shoppers at important moments

Apt2B cyber monday sale

As people were shopping around on Cyber Monday for the perfect furniture to deck their halls, Apt2B sent an automated browse abandonment reminder to re-engage potential customers. The brand’s triggered message was a win-win strategy—not only did it help capture otherwise lost revenue, but it also made subscribers feel more connected to the brand at critical moments in the buying process.

Apt2B paired this message with their Cyber Monday sale, incentivizing these high-intent subscribers without offering additional discounts. With the personalized link, subscribers could pick up where they left off—on the exact product page they were browsing—to continue shopping.


Spiceology: Driving last-minute revenue with timely updates

Spiceology cyber monday last minute deal

Chef-owned and operated spice brand Spiceology sent a final reminder to their SMS subscribers to shop their Cyber Monday sale. The festive image added a dash of holiday spirit, boosting sales during a time when subscribers are on the lookout for gifts.

The direct link to their “Gift Shop” helped subscribers sleigh the gift-giving game. The curated lists based on personal preferences—from “The Outdoorsman” to “The Beer Lover”—inspired shoppers with gift ideas while supporting cross-selling initiatives. Since SMS subscribers are highly engaged and often repeat customers, Spiceology’s limited-time discount drove immediate revenue from the channel’s audience.

The Black Friday and Cyber Monday shopping period is the perfect opportunity to quickly gain new subscribers, build engaging experiences, and grow customer loyalty. These SMS strategies not only drive immediate revenue for your brand over the weekend, but also help build a strong SMS channel to drive engagement all year.

Browse our hundreds of text messaging campaigns sent by our customers in our SMS gallery, Texts We Love, and snag some SMS inspiration for Black Friday/Cyber Monday and beyond.

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