SMS Strategies

2021 Text Messaging Calendar: Important Dates & Actionable Tips

summer calendar image
Published
Jul 1, 2021
Written by
Elodie Huston
Elodie is a Senior Content Marketing Strategist on the Content Team. She spends her logged off hours cycling, scouting out soft serve, and yelling about really good books.

Our monthly text messaging calendars will help you stay on top of key dates and holidays.

Never miss an opportunity to connect with your subscribers. Each month, we put together an easy-to-reference calendar of key upcoming dates, along with actionable messaging tips and ideas so you can engage, inspire, and drive revenue.

Sign up for texts to get your calendar delivered straight to your text message inbox each month. Plus, you’ll get exclusive tips to help you become a more strategic SMS marketer. 

Summer 2021 (July-September)

Capture your customers’ attention throughout the entire summer with easy-to-implement text message ideas—including 24-hour flash sales, behind-the-scenes looks, product recommendations, and more—for big and small holidays. Here’s a sneak peek of what to expect:

Summer tip #1:

This summer, people are spending more time traveling and meeting loved ones again. Consider recommending items that will help them as they explore and socialize, including warm-weather apparel, luggage, and outdoor equipment and furniture.  

Summer tip #2:

Many students, families, and teachers are looking forward to a traditional back-to-school season for the first time in nearly two years. Help your SMS subscribers start the school year confidently by sharing school supply shopping lists and other items that will help them prepare for a successful year ahead. Consider sharing product recommendations and reviews to help guide shoppers as they check items off their lists. 

Download your calendar

Explore past calendars

June 2021

Engage your subscribers with curated collections, BOGO offers, and user-generated content. 

Download the calendar

May 2021

Help subscribers get an early start on summer by sharing limited-time offers, suncare tips, and gift guides. 

Download the calendar

April 2021

Get your subscribers involved in the issues your brand cares about, including promoting sustainable items, highlighting impactful organizations, and giving back to healthcare workers. 

Download the calendar


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