TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
Attentive approved watermark
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Why We Love It:

Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.

Draper James
Why We Love It:

In the holiday spirit of giving back, DIFF Eyewear brought awareness to their charitable efforts with their Giving Tuesday sale. After detailing the discount, they reminded customers of their “buy a pair, give a pair” initiative. The focus on their philanthropic mission was the perfect way to excite shoppers about the brand while spreading the word about how they’re making a difference.

DIFF Eyewear
Why We Love It:

Kendra Scott texted subscribers about their BOPIS discount to stand out from the Black Friday crowd. The jewelry brand’s “Yellow Friday” campaign highlighted the ease of their BOPIS/curbside pickup options, so subscribers could choose their preferred shopping experience. The holiday promotion ended with a direct link, driving both online revenue and in-store traffic.

Kendra Scott
Why We Love It:

Greats uses Attentive’s "2-in-1" sign-up on their mobile website to collect both emails and phone numbers in one easy flow. The footwear brand teases their text channel’s perks, like early access to launches and promotions. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the offer by opting in for text messages, too.

Greats
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Why We Love It:

Designer fashion brand Rebecca Minkoff shared a “Secret Sale” exclusively with their SMS subscribers, reserving the deal for these highly engaged customers. Keeping the message short, they used a colorful graphic to stand out and describe the sale’s details. The brand emphasized the sale’s exclusive nature (“SECRET”)—encouraging in-the-know subscribers to take advantage of the text channel perk and shop.

Rebecca Minkoff
Why We Love It:

Cotopaxi—an outdoor gear and apparel retailer—uses their triggered sign-up flow to welcome subscribers to their SMS community while spreading brand awareness. After a shopper opts in for texts, the brand sends a custom coupon code and direct link to shop. This incentive helps drive online revenue—while highlighting the sustainable brand’s mission to “DO GOOD.”

Cotopaxi
Why We Love It:

The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.

FragranceNet
Why We Love It:

Skincare brand Bliss teamed up with Dormify—another Attentive customer, known for their college dorm decor—to promote their back-to-school kit. Bliss included an image that showcased the featured products. They let SMS subscribers know where they could find the kit (“Now at Target”) and ended with a direct link to their website, driving both online and in-store revenue.

Bliss
Why We Love It:

Revel Nail launched their “12 Days of Revel” campaign over SMS to encourage repeat website visits after Black Friday/Cyber Monday. The announcement gave subscribers a chance to opt-in for daily deals over text, automatically adding them into a separate segment. This strategy ensured the brand reached their most engaged subscribers—and avoided fatiguing those who may not have been as engaged.

Revel Nail
Why We Love It:

Erin Condren Design extended their holiday promotions after Cyber Monday by reminding subscribers to shop the final hours of the sitewide sale. The cheerful message (“stock up on gifts!”) and festive image of one of their signature planners added to the spirit of the holiday season, and drove online revenue from last-minute shoppers.

Erin Condren Design
Why We Love It:

Pura Vida Bracelets used a thoughtful segmentation strategy to keep customers engaged throughout the busy holiday season. After giving SMS subscribers early access to their Black Friday sale, Pura Vida texted a reminder to those who had clicked the first message but had not yet made a purchase. The jewelry brand drove conversions from this segment by emphasizing the “secret” and exclusive nature of the offer.

Pura Vida Bracelets
Why We Love It:

Leading vision care retailer LensDirect uses an email-first sign-up unit to drive conversions before shoppers leave the website. When a person’s behavior indicates that they’re about to exit the site, this creative pops up with a reminder to “Before you go, save” and a generous 25% off incentive. The exit-intent touchpoint re-engages shoppers while seamlessly growing the brand’s email and SMS subscriber lists.

LensDirect
Why We Love It:

Pacha soap—an all-natural bath product brand—promoted their back-to-school sale with a punny text message. The seasonal messaging (“saved by the smell!”) provided all the details needed for customers to click the link and shop the sale. The brand also spiced up the text with an adorable GIF, playing on school superlatives to support product discovery.

Pacha Soap
Why We Love It:

Crocs uses segmentation to send relevant campaigns to high-intent subscribers interested in their latest releases, like the Classic Hiker Clog redesign. The footwear brand created this engaged customer segment by adding a sign-up unit on their New Arrivals page, capturing customers further down the shopping funnel who are more likely to appreciate these timely updates and quickly shop the shoes “while they last.”

Crocs
Why We Love It:

Michaels encouraged product discovery around the holiday season by sharing a gift guide with their SMS subscribers. The arts and crafts retailer recognized their customers’ desire to give gifts that inspire joy—and a “happy dance”—and made it easier for them to check items off their holiday shopping list. The direct link to the guide helped customers avoid the stress of finding the perfect present while driving online revenue for the brand.

Michaels
Why We Love It:

Skincare brand Dear Brightly shared an educational and promotional text about their retinoid serum with their SMS subscribers. They shared a “fun fact” about the benefits of retinoids, backing the science behind their products with an image of a customer’s before-and-after results. Including a real customer story in this product promotion was a unique way to encourage their mobile audience to click the link and try the best-selling serum for themselves.

Dear Brightly
Why We Love It:

Rainbow uses Attentive’s Email-First sign-up unit on their website to seamlessly scale their email and SMS subscriber lists simultaneously. After a visitor opts in to both channels, they’re entered to win a $500 gift card. This incentive strategy stands out from the usual welcome discounts, driving sign-ups across both channels.

Rainbow
Why We Love It:

Refurbished electronics brand mac of all trades launched their new rewards program to their highly engaged audience of SMS subscribers. They used the text message copy and the graphic to explain how shoppers can earn rewards—helping the brand start scaling their new program, while ultimately driving customer referrals and encouraging repeat purchases.

mac of all trades
Why We Love It:

In the days leading up to Black Friday, stationery retailer Paper Source sent a text message inviting subscribers to “beat the crowds” with curbside pickup. They promoted this option with a 10% off discount and direct link to easily place a curbside order. Highlighting this hybrid shopping experience helped the brand stay top-of-mind ahead of Black Friday and drove early Cyber Week sales.

Paper Source
Why We Love It:

Ole Henriksen used their SMS channel to host a weekly educational skincare series (#ThirstyThursday). At the start of summer, the skincare brand used geotargeting to send a heat remedy tip to their SMS subscribers located in warmer areas of the US. The message ended with a direct link for subscribers to learn more and shop the mentioned product.

Ole Henriksen
Why We Love It:

Medical footwear brand Clove used conversational texting in their welcome flow to personalize each subscriber’s experience and help them choose the perfect pair of Cloves. New subscribers were prompted to reply with the number (e.g. 1) that corresponds with their favorite coffee drink. Then, they received a triggered response with a specific recommendation and direct link to the product page. For future messages, Clove created segments with these responses based on the subscribers’ preferences.

Clove
Why We Love It:

Love Wellness—a multivitamin and health supplement brand—sends new SMS subscribers a “perfect match” quiz two days after they sign up to encourage product discovery. The link included in the text sends subscribers to the quiz on Love Wellness’s website to help them seamlessly find personalized recommendations, while driving online revenue for the brand.

Love Wellness
Why We Love It:

Comfort food restaurant Melt Shop promoted their “Surprise & Delight” loyalty deals with SMS to build excitement around the program with product teases (“FREE FOOD”), including an image showcasing a mystery item. By texting this to all subscribers, not only did the restaurant drive orders from existing loyalty members, but they also increased loyalty program sign-ups.

Melt Shop
Why We Love It:

A couple of weeks after a subscriber’s first purchase, Big Blanket Co automatically sends them a thank you for making their first purchase, and includes an incentive to shop new styles. The brand personalizes the triggered thank you message with the subscriber’s first name. Customers can use the code for $25 off themselves, OR they can share it with “a fellow nap enthusiast”—helping the brand drive repeat purchases and new customer referrals.

Big Blanket Co
Why We Love It:

Thread Wallets—a lifestyle and accessories brand—used a creative text campaign to stand out from other Labor Day flash sales. They clearly communicated the sale’s details and limited-time nature. The simple but effective GIF was designed to capture subscribers’ attention, setting the message apart from the many sales happening during the long weekend.

Thread Wallets
Why We Love It:

Sustainable jewelry brand Pura Vida Bracelets sent an early access offer to their VIP subscriber segment, reserving the deal for their most engaged customers. They emphasized the exclusive and personal nature of the VIP-only offer (“We want YOU”). This special treatment enticed Pura Vida’s loyal customers to shop the sale before everyone else.

Pura Vida Bracelets
Why We Love It:

True Religion drove online and in-store revenue with their SMS Labor Day campaign. The brand doubled down on the sitewide sale’s limited availability, creating a sense of urgency in both the text and seasonal GIF. They ended with a playful CTA (“Ready, set...SHOP!”) and a direct link for subscribers to instantly take advantage of the limited-time sale.

True Religion
Why We Love It:

True Religion used segmentation in their Labor Day strategy to target subscribers who recently added an item to their cart. By pairing the cart abandonment message with their sitewide Labor Day sale, True Religion incentivized these high-intent subscribers to shop without having to offer additional discounts.

True Religion
Why We Love It:

Groove Life used SMS to instantly update their subscribers about their Labor Day sale’s extension. The message was infused with Groove Life’s friendly and casual brand voice. Alerting subscribers about the extension, while still creating a sense of urgency (“I can’t promise it will keep going”) was a great way to drive last-minute seasonal revenue before the sale ended.

Groove Life
Why We Love It:

Fashion and lifestyle brand Cynthia Rowley announced their new “bonded tee” dress to their SMS subscribers. They paired this text message with a GIF that shows off the dress and styling inspiration, and ended with a direct link to the product page. Promoting this product launch via SMS excited subscribers and encouraged them to be the first to shop the new style.

Cynthia Rowley
Why We Love It:

Swap.com sends SMS subscribers a triggered post-purchase text three days after they buy an item, encouraging them to refer a friend. By including a 40% off discount for these active customers, the automated flow drives online revenue, builds brand loyalty, and promotes new customer discovery.

Swap.com
Why We Love It:

Boot Barn used their SMS channel to stand out during the busy holiday shopping season by offering same-day delivery and personalized gift wrapping. Their engaged subscribers appreciated the help with finding last-minute gifts and making them more meaningful, allowing Boot Barn to increase brand loyalty and holiday revenue.

Boot Barn
Why We Love It:

Self-cleaning litter box brand Litter-Robot educated subscribers about their product with conversational text messaging. The brand built a back-and-forth triggered messaging flow, asking subscribers about their biggest litter frustrations. Based on the subscribers’ answer, Litter-Robot responded with a link to a relevant blog post or product page to help them learn how the brand and their products meet their specific needs.

Litter-Robot
Why We Love It:

Mented Cosmetics empowered subscribers to find their perfect shade of the brand’s best-selling bronzer. They detailed some of the options in an educational image along with the text, giving subscribers a taste of their shade-finding expertise. Mented ended with a direct link to their “Shade Finder” quiz, where customers can shop their perfect shade through a highly personalized experience.

Mented Cosmetics
Why We Love It:

Eco-friendly luggage brand Paravel texted subscribers helpful shipping deadline reminders to drive last-minute orders just before the holidays. In their friendly brand voice, Paravel offered free shipping and a discount code to stand out from other brands during the busy sales period.

Paravel
Why We Love It:

Cariuma invites new subscribers to join their sustainability efforts with a two-part triggered welcome flow. The footwear brand offers extra insoles as a unique incentive to drive opt-ins. 24 hours after new subscribers sign up, they receive a welcome text about Cariuma’s brand values, connecting with the audience over a shared passion for sustainable fashion.

Cariuma
Why We Love It:

SkullCandy—a headphone and speaker brand—used their SMS channel as a direct and instant way to drive traffic to their one-day flash sale. The brand used segmentation to send a “final hours” reminder to subscribers who hadn’t shopped the sale yet. SkullCandy emphasized the urgency with a countdown (“4 hours remaining”), encouraging subscribers to act fast.

Skullcandy
Why We Love It:

Used and rare books retailer Biblio sends a triggered post-purchase text four weeks after a subscriber buys a book, asking them to leave a review. The message offers an ongoing incentive that’s relevant to the individual’s customer lifecycle. This automated flow consistently drives new product reviews, helping other shoppers discover their perfect book.

Biblio
Why We Love It:

Dorsal Bracelets converts high-intent browsers into subscribers with their mobile website’s sign-up unit. The lifestyle jewelry brand quickly grows their SMS subscriber community by offering a 15% off discount. After subscribers join, they receive an automated series of “welcome” messages introducing them to the brand and their eco-friendly values.

Dorsal Bracelets
Why We Love It:

Designer fashion brand Rebecca Minkoff supported mobile product discovery with their one-day-only SMS promotion. The brand messaged subscribers about the featured product’s discounted price and benefits to shoppers, using a GIF to showcase the variety of styles. With just one informative text, subscribers knew all they needed to click the link and checkout.

Rebecca Minkoff
Why We Love It:

Popov Leather—an online leatherworks shop—delivers personalized experiences to shoppers with 1:1 text messaging powered by Tone. In this exchange, the customer texted Popov after receiving their products to simply thank them for a positive experience (and let them know they’d be back). For this customer, texting the brand felt as natural as reaching out to a friend.

Popov Leather
Why We Love It:

45 day after a subscriber’s first purchase, sustainable footwear brand Cariuma invites them to join their referral program. Cariuma’s program’s exclusive perks fuels new purchases and reflects the brand’s eco-friendly mission, while helping retain valuable customers and spread brand awareness.

Cariuma
Why We Love It:

Electronics accessories brand Nomad Goods used conversational texting powered by Tone to quickly resolve an issue the customer was experiencing. A quick text exchange with the brand helped the customer overcome their concern in less than five minutes. The instantaneous nature of text messaging created a magical moment for the customer, leaving a lasting impression of the brand.

Nomad Goods
Why We Love It:

Erin Condren Design created a highly personalized experience for subscribers in their back-to-school marketing. The brand built a back-and-forth triggered messaging flow, where they asked subscribers which back-to-school product they’re most excited about. Based on their answers, the brand sent subscribers directly to that category page to start shopping.

Erin Condren Design
Why We Love It:

Stationery and gift shop Paper Source captured back-to-school shopping demand with their 20% off deal for purchases that include an organizational planner or calendar. Not only did their text campaign drive these products’ sales, but it also encouraged mobile shoppers to check out other categories, like notebooks and craft supplies.

Paper Source
Why We Love It:

Dormify—a design store known for their college dorm decor—texted subscribers about their virtual stylists. Dormify incorporated their brand voice by referencing a TikTok trend of the time (“AYO MY DORM IS FIRE CHECK”), grabbing their mobile audience’s attention. The personalized nature of text messaging made it the ideal mobile channel to promote this customized experience.

Dormify
Why We Love It:

Arts and crafts retailer Michaels texted subscribers about their range of back-to-school products and seasonal deals. The craft store wanted to prioritize customers’ unique learning needs and help them prepare for the return to school, so they created an opportunity for subscribers to easily find the best supplies for their learning situation.

Michaels
Why We Love It:

Tech accessories brand Casely sent a final reminder text for their sitewide promotion. While the promo code (“B2S”) reflected their back-to-school marketing, the general sitewide sale appealed to all SMS subscribers and helped drive last-minute revenue.

Casely
Why We Love It:

The Happy Planner—an organization and lifestyle brand—used a data-driven SMS strategy in their early back-to-school marketing. They ran this campaign as an A/B test with two different message variations—one asking if subscribers are ready to get back into the classroom. The brand can use this data to find the most impactful messaging strategy for their future back-to-school campaigns.

The Happy Planner
Why We Love It:

Sustainable clothing brand MATE the Label texted subscribers to promote their popular activewear collection. They maintain their approachable brand voice while using a sense of urgency in the copy (“get MOVE-ing” and “selling fast”). The brand also included a positive product review, knowing that shoppers trust what other customers say. After A/B testing this message, MATE the Label saw the performance advantages of the customer review and implemented it across their channels.

MATE the Label
Why We Love It:

Anime merch and clothing store Atsuko used their SMS channel to drive sign-ups for their rewards program. The text alerted existing members of the one-day offer while also encouraging non-members to join. Since SMS subscribers are highly engaged and often repeat customers, Atsuko knew the points rewards and exclusive benefits would appeal to the channel’s audience.

Atsuko
Why We Love It:

Birdies—the footwear brand known for their Instagram-famous flats—uses text messaging to introduce new products, like vegan slides. By hinting at the five color options, Birdies encourages customers to click the link and see for themselves. The shoe brand kept the text short and sweet, ending with a direct link to shop the summer trend right from their mobile device.

Birdies
Why We Love It:

Online grocery store Thrive Market uses Attentive’s “two-tap” sign-up technology on its mobile website to drive SMS opt-ins. Since their brand is membership-based, Thrive Market prompts shoppers to sign-up by giving them a peek into future offers—without needing to offer a direct discount.

Thrive Market
Why We Love It:

MATE the Label—a clothing brand focused on “clean essentials”—used SMS to educate subscribers about sustainable fashion. They released a 2020 Impact Report to share their ethical manufacturing process and environmental footprint. Knowing SMS subscribers are some of their most engaged customers, MATE shared the report over text before their other channels.

MATE the Label
Why We Love It:

To compete with Amazon’s offers during the annual Prime Day 2020, personalized hair, body, and skincare brand Function of Beauty launched their own multi-day sale, lasting three days, where shoppers would receive 20% off their entire order. They took a playful approach in their text message, giving a nod to the shopping event (“you deserve PRIME treatment”). By promoting this sale via text messaging, Function of Beauty knew their shoppers would see this message almost immediately—driving more website traffic and revenue for the brand.

Function of Beauty
Why We Love It:

Photography gear and accessories brand Moment drummed up excitement around Prime Day 2020 by texting subscribers with an early “heads up” that their sale would start the next morning. They gave a sneak peek into some of their offers (“incredible deals on best-selling lenses” and “save up to 40%”) so shoppers could start thinking about their wish list. Moment directed their SMS audience to complete their purchases on Amazon, creating a seamless, one-stop-shop experience for subscribers.

Moment
Why We Love It:

Lifestyle and accessories brand Thread Wallets capitalized on consumer demand and excitement around Amazon Prime Day 2020 by texting subscribers about their special offers on the e-commerce giant’s site. They let them know that they would “save BIG” by purchasing Thread Wallets on Amazon (instead of driving traffic to their own website). This is a smart strategy for brands that have a presence on Amazon. Shoppers will already be browsing Amazon, and are expecting the fast one- to two-day shipping experience they’ve come to love.

Thread Wallets
Why We Love It:

Jones Road Beauty empowers subscribers to achieve the perfect look by providing a step-by-step guide on how to use their products. The message includes a GIF showcasing several different looks—ranging from effortless golden to monochromatic tawny. Their text ends with a direct link to their “get the look” page on their website, making it as easy as possible for subscribers to learn on their own time.

Jones Road Beauty
Why We Love It:

After a customer places their order, Paravel uses Attentive's integration with Shopify to send a personalized, automated transactional message with a link for subscribers to keep track of their shipping updates. They also reaffirm their mission by assuring customers that their shipment is carbon-neutral, and say thank you for making a sustainable purchase—helping customers feel even better about the money they’ve spent.

Paravel
Why We Love It:

Made in Cookware is making it even easier for subscribers to discover and purchase new products, in addition to sending videos with tips on how to create delicious recipes using their cookware. The brand recently introduced their new French Porcelain Bakeware collection, and included a link to the new item so subscribers could easily complete their purchase, right from their mobile device.

Made In Cookware
Why We Love It:

To help amplify their educational initiatives, Olive & June sends SMS subscribers an automated post-purchase message asking if they’ve watched their mani and pedi tutorials. They use their positive and uplifting voice in the text message and end it with a direct link to their tutorials.

Olive & June
Why We Love It:

Healthy snack brand HighKey sent a playful text message teasing their "JUMBO-SIZED" announcement. They blurred out part of the picture to keep their announcement a secret, while still giving subscribers a sneak peek at what was coming. The brand also included a 15% off discount in case subscribers couldn't wait. HighKey then followed via SMS up a couple of days later to officially let subscribers know they could purchase jumbo-sized bags of their popular mini cookies.

HighKey
Why We Love It:

If you're a brand who often publishes helpful content, this one's for you! Half Baked Harvest let text messaging subscribers know that they posted a new recipe on their site—a "cozy twist" on crème brûlée. This is an effective strategy for sending subscribers content that drives traffic back to your website, without offering a discount or incentive (other than a delicious dessert to enjoy!).

Half Baked Harvest
Why We Love It:

Half Baked Harvest aimed to inspire SMS subscribers to spend some quality time with the mom in their life by sharing Mother's Day menu and entertaining tips. Their blog post—which they linked to in their text message—included a round-up of their favorite cocktails, brunch, and dinner recipes that subscribers could easily recreate.

Half Baked Harvest
Why We Love It:

Half Baked Harvest, a blog based on Tieghan Gerad's cookbook, creates a personalized experience for subscribers from the start. As part of the brand's triggered welcome flow, subscribers are prompted to reply with specific keywords to indicate what they're most interested in. This strategy allows Half Baked Harvest to create segments of subscribers who are interested in specific topics.

Half Baked Harvest
Why We Love It:

Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."

overstockArt.com
Why We Love It:

Groove Life saw a major opportunity to drive new SMS subscribers by launching custom sign-up units promoting their St. Patrick’s Day scavenger hunt. Instead of incentivizing potential SMS subscribers with a discount, Groove Life encouraged them to “Join the Hunt” by signing up for text messages. During a two-day period, Groove Life drove over 6,000 new SMS subscribers.

Groove Life
Why We Love It:

The Happy Planner texted its “VIP” subscribers with a special combination offer that included their new storage box and sticker books at a discounted price. The brand included a playful GIF that gave SMS subscribers a preview of the storage box. The Happy Planner ended with a clear CTA to “tap the link to get it now!”

The Happy Planner
Why We Love It:

Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s “Email-First” two-tap sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.

Biblio
Why We Love It:

Used and rare books retailer Biblio encouraged their SMS subscribers to order a new book. The brand included a coupon code for 10% off purchases of $25 or more—for one weekend only. Biblio paired their text message with a fun GIF to ensure it caught subscribers’ attention.

Biblio
Why We Love It:

Big Blanket Co sent text messaging subscribers exclusive early access to shop their limited-edition blanket. They included a photo of the new blanket and reiterated the exclusive nature of the sale. Big Blanket Co also let SMS subscribers know the blanket was $50 off and to shop before the product is gone forever, driving a sense of urgency for subscribers to act fast.

Big Blanket Co
Why We Love It:

Big Blanket Co uses Attentive’s "Email-First" two-tap sign-up on their mobile website to encourage visitors to sign up for email and text messaging. In return, new subscribers receive $20 off their next purchase—a great incentive strategy, as our recent consumer survey revealed that dollar-off amounts are the preferred incentive for opting in to SMS programs.

Big Blanket Co
Why We Love It:

Eyewear retailer LensDirect text subscribers to let them know they could skip the waitlist and pre-order their new limited edition sunglasses. To further incentivize subscribers, the brand also included a 20% off coupon code to use with purchase.

LensDirect
Why We Love It:

As an ethical, eco-conscious home decor brand, The Little Market helped subscribers celebrate Earth Day by inviting them to read their recent blog post by guest author Claire Woods, an environmental lawyer and activist. They also encouraged subscribers to shop their eco-conscious products.

The Little Market
Why We Love It:

Using Attentive’s integration with Shopify, The Little Market sends automated transactional messages to subscribers when their order has shipped. The brand infuses their brand mission (ethically sourced goods) into the text message. This type of message is a great way to stay top-of-mind while your subscriber is waiting to receive their purchase.

The Little Market
Why We Love It:

Grocery delivery brand Mercato sent a helpful text message to subscribers, encouraging them to “save your weekend!” and let Mercato do their grocery shopping. The delivery brand ended the message with a clear CTA to “order now” and direct link to complete their order.

Mercato
Why We Love It:

Snack brand Utz texted SMS subscribers with exclusive first access to shop their “Snack into Spring” sale before anyone else. They paired the sense of urgency in their text message with a fun, attention-grabbing GIF that echoed the big sale.

Utz Snacks
Why We Love It:

Cold brew company BrewBike sent SMS subscribers a new fudgy brownie recipe using their signature cold brew product. They included a link to explore the recipe, created by their student ambassador Gus, as well as a link to shop decaf coffee products they could use in their brownies so their treats “don’t keep you up.” This text is a great example of sending both educational and sales-driven messages.

BrewBike
Why We Love It:

Cold brew company BrewBike reminded text messaging subscribers that they had until Sunday night to get a free offer in return for signing up for their coffee subscription Perks. They included a link to shop subscriptions, and included further directions for how to redeem their one-time offer.

BrewBike
Why We Love It:

BrewBike, a cold brew coffee company on a mission to empower the next generation of leaders, uses text messaging to send new drink recipes to subscribers. They sent a text “from” Gus, a student BrewBike representative from Northwestern, prompting subscribers to reply “1” for a cocktail recipe and “2” for a mocktail recipe. This example shows the response subscribers received after replying with “2.”

BrewBike
Why We Love It:

Online macarons store Pastreez simultaneously collects email addresses and phone numbers using Attentive’s Email-First sign-up creatives. New subscribers receive seven free macarons in return for opting in to Pastreez’s email and texts.

Pastreez
Why We Love It:

Online macarons store Pastreez texted subscribers about their new spring macaron flavor, Caramel Pistachio. They focused on building a deeper connection with subscribers by letting them know that the new flavor was their French chefs’ favorites this season. Pastreez ended the message with a link to the new flavor so subscribers could quickly complete their purchase.

Pastreez
Why We Love It:

Lobster delivery service Get Maine Lobster reminds SMS subscribers about items they’ve left behind in their online cart by sending well-timed abandoned cart messages. These automated text messages nudge subscribers to complete their online checkout before it’s gone—an effective way to drive revenue that would have otherwise been lost.

Get Maine Lobster
Why We Love It:

Lobster delivery service Get Maine Lobster quickly announced a new BOGO sale to SMS subscribers. They provided a seasonally relevant discount code (“Spring20”), and let subscribers know they would receive free shipping with their orders—an effective promotion whether or not you can offer a discount alongside it.

Get Maine Lobster
Why We Love It:

Online Spanish food retailer La Tienda celebrated their 25th anniversary with SMS subscribers. As a family-run business, La Tienda included a photo of the Harris family with a “25th Anniversary” stamp on the image. They ended the message with a CTA to shop their owners’ all-time favorites.

La Tienda
Why We Love It:

Online Spanish food retailer La Tienda texted subscribers about their limited-time sale on “Spain’s finest ham, sliced fresh at La Tienda.” They included the sale’s deadline (“Ends tonight, midnight ET”), an effective way to drive immediate action through SMS.

La Tienda
Why We Love It:

La Colombe Coffee Roasters sent a text to subscribers to let them know their bestselling coffee and cold brews are available in bulk sizes. This is an effective strategy to help subscribers learn more about your brand and encourage them to make a purchase, without having to provide a discount or special offer.

La Colombe Coffee Roasters
Why We Love It:

Food delivery service EatStreet used geo-targeting to send Wisconsin subscribers an SMS-exclusive offer to celebrate National Wisconsin Day. EatStreet included a branded graphic highlighting the exclusive offer to catch subscribers’ attention. The message ended with a custom link with nearby restaurants so subscribers could place their order right away.

EatStreet
Why We Love It:

Food delivery service EatStreet prides themselves on their Wisconsin roots and infuses their text messages with their signature “Midwest nice” brand voice. Writing in a familiar tone, EatStreet sends triggered cart abandonment messages to remind subscribers to complete their checkout.

EatStreet
Why We Love It:

La Colombe Coffee Roasters used text messaging to quickly alert subscribers about their back-in-stock Hazelnut Draft Latte. They ensured a sense of urgency by letting subscribers know it’s back only for a limited time, so they should purchase it while they can.

La Colombe Coffee Roasters
Why We Love It:

Dairy-free coffee creamer brand nutpods texted subscribers about their “Confections Collection” product launch to ensure their audience saw the new item was now available for purchase. They included an image of the new collection and gave subscribers the option to purchase on Amazon or nutpods.com.

nutpods
Why We Love It:

Dairy-free coffee creamer brand nutpods sends well-time abandoned cart reminders to SMS subscribers who’ve left the site before completing their purchase. The brand uses their playful brand voice in the text (“get to sippin’”) and includes an image to help remind subscribers what they’ve left behind.

nutpods
Why We Love It:

Comfort food restaurant Melt Shop used their text messaging channel to quickly get the word out about their new Birthday Cake Shake. They used their fun brand voice in the message and included an image of the shake to help excite subscribers.

Melt Shop
Why We Love It:

Comfort food restaurant Melt Shop texted subscribers with a simple brand message to take a moment to enjoy the beauty of their bread-and-butter (pun intended) menu item, the grilled cheese sandwich. They included a mouth-watering image of gooey grilled cheese sandwiches and a link back to their website. This is a great example of engaging, non-promotional text messaging content.

Melt Shop
Why We Love It:

Comfort food restaurant Melt Shop collects email addresses and phone numbers simultaneously through Attentive’s “Email-First” sign-up creatives. After a visitor enters their email address, they’re prompted to sign up for text messaging, too, to receive their 10% off discount.

Melt Shop
Why We Love It:

To help text messaging subscribers celebrate Easter, grocery delivery brand Mercato sent a well-timed SMS reminder that offered $10 in savings on purchases of $50+. They included an eye-catching seasonal graphic and a link back to their site so subscribers could quickly make their purchase.

Mercato
Why We Love It:

Snack brand Utz texted their subscribers with a seasonal, limited-time offer focused on celebrating National Cheese Lovers Day. This playful message offered subscribers a 20% off discount on cheesy snacks to play into the food holiday. Utz communicated the urgency of this limited-time offer (“TODAY ONLY” and “HURRY! Offer expires at 12pm!”) and ended with a direct link to shop their selection of cheesy snacks.

Utz Snacks
Why We Love It:

Baked by Melissa texts subscribers helpful shipping deadline reminders to drive last-minute orders just before holidays. For Valentine's Day, the brand created a sense of urgency to purchase while also providing a discount. These helpful reminders drive more online orders and help customers rest assured that their treats will arrive in time to celebrate.

Baked by Melissa
Why We Love It:

Draper James connects with SMS subscribers in a direct, engaging way to learn what they want through two-way text messaging. The women’s apparel retailer sent a text message to all subscribers inviting them to join a virtual Easter Egg Hunt on their website. This campaign created an exciting and unique opportunity to engage subscribers with content specifically relevant to them.

Draper James
Why We Love It:

Urban Outfitters drives SMS list opt-ins with Attentive’s “two-tap” sign-up flow on their mobile website. Providing new subscribers with the chance to win $500 is an exciting incentive to prompt them to sign-up without offering a direct discount.

Urban Outfitters
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