TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
Attentive approved watermark
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Why We Love It:

Slate & Tell used A/B testing to understand which product and user-generated review resonated most with their audience. Using Attentive’s “auto-winner” feature, they ensured that most subscribers received this winning campaign, helping the brand optimize for revenue.

Slate & Tell
Why We Love It:

No Cow recognizes that their engaged SMS audience wants to be the first-to-know when their favorite products are back in stock. So, they use transactional Journeys to remind high-intent subscribers who browsed the product of their interest. The direct link and infused brand voice (“Ok, don’t freak out”) encouraged subscribers to instantly shop the new product while it lasts.

No Cow
Why We Love It:

Beekman 1802 saw massive growth in both their SMS and email lists by using 2-in-1 sign-up units on their website. These new subscribers are automatically added into the brand’s email marketing platform with Attentive’s Klaviyo integration, building a seamless cross-channel experience.

Beekman 1802
Why We Love It:

FY! converts site visitors to purchasers using Two-Way Journeys™ in their browse abandonment flow. By asking potential customers about their shopping pain points, the brand could immediately offer a solution and encourage them to shop. With this personalized information, FY! can better understand their subscribers and improve the customer experience.

FY!
Why We Love It:

When Terez announced their collab with womenswear brand Black Iris, their highly engaged SMS audience was quick to shop the specialty collection. With the immediate nature of SMS and excitement around the first-time product style, it’s no wonder the collection sold out in just 48 hours!

Terez
Why We Love It:

Carewell showed they truly care for their subscribers with a non-promotional reminder of their 24 hour text/phone support line. They shared specific instructions, making it as easy as possible to reach out for help. This campagin won “Caring Award” in our Best of Text: Holiday 2021 Edition for how it conveyed the brand’s creative touchpoints to support their customer community.

Carewell
Why We Love It:

Cariuma’s SMS promotion to shop and save (the earth) connected with subscribers over a shared passion for sustainability, making it the “Giving Award” winner in our Best of Text: Holiday 2021 Edition. Their eco-friendly incentive stood out from other seasonal sales, encouraging subscribers to join the effort while shopping for their favorite footwear styles.

Cariuma
Why We Love It:

Florence by mills’s clever Halloween campaign painted a funny and relatable moment for their subscribers, standing out as the winner of the “Jolly Award” in our Best of Text: Holiday 2021 Edition. The relevant messaging highlighted their unique brand voice with a spooky spin, encouraging subscribers to take advantage of the limited-time sale and stock up on skincare.

florence by mills
Why We Love It:

Goodr drove web traffic and online revenue from their SMS channel with an amusing campaign for their sunglasses giveaway. With a whimsical reference to Willy Wonka in the included image and witty ending (unless it’s a leap year…”), it’s no wonder this delightful campaign won the “Merry Award” in our Best of Text: Holiday 2021 Edition.

goodr
Why We Love It:

BabyQuip’s “race for the discount” campaign encouraged SMS subscribers to spontaneously shop with a gamified experience. The enticing prizes and urgent messaging (“HURRY”) instantly drove website traffic and revenue. The gamified campaign was a bright star in creating buzz and driving traffic from an SMS audience, making it the winner of the “Shine Award” in our Best of Text: Holiday 2021 Edition.

BabyQuip
Why We Love It:

Just in time for the holidays, Chamberlain Coffee announced their new gift cards to their SMS subscribers. The quirky messaging (“...don’t just sit there.”) in the voice of the brand’s founder, influencer Emma Chamberlain, gave the message a funny and personal touch. The colorful GIF reflected their quirky branding and excited subscribers to gift the coffee lovers in their life.

Chamberlain Coffee
Why We Love It:

Saatchi Art promoted their beautifully designed gift cards to their SMS subscribers, inspiring them to finish any last-minute holiday shopping. The vibrant GIF showcased the instant gift’s many designs and the beautiful art pieces that could deck the halls of the lucky receivers.

Saatchi Art
Why We Love It:

Raven & Lily gave their SMS subscribers the gift of saving time (and money!) on holiday shopping with a free gift card with purchase. The timely deal encouraged larger orders around the busy sales period. Since gift cards are guaranteed to please even the pickiest shopper, subscribers were excited to cross off their holiday list—or save it for some self-gifting.

Raven + Lily
Why We Love It:

On Christmas Eve, WeWoreWhat captured holiday revenue from their SMS audience by sharing the perfect holiday present for last-minute shoppers: a digital gift card! The direct link made it easy for subscribers to shop the gift cards and “let her choose,” spreading both holiday joy and brand awareness.

WeWoreWhat
Why We Love It:

Cariuma saved their SMS subscribers the stress of holiday shopping by sending personalized gift guides based on who they’re shopping for with Attentive’s Two-Way Journeys™. When subscribers were looking for someone who likes to shop for their own style, the brand automatically recommended their gift cards as a holiday cheer guarantee.

Cariuma
Why We Love It:

One week after their holiday shipping deadline, Society6 eased their SMS subscribers’ holiday shopping worries with a direct link to their festive gift cards. They made the image’s design and dimensions to look like the gift card, teasing the instant gift-giving experience and inspiring subscribers to give one themselves.

Society6
Why We Love It:

Vanity Planet promoted their Winter Sale to SMS subscribers who didn’t take advantage of their Black Friday discounts. The seasonal promo code reflected what a “win” this post-holiday sale was, helping the beauty brand clear out their remaining holiday inventory while encouraging product discovery.

Vanity Planet
Why We Love It:

Alpha Paw simultaneously grew their SMS and email subscriber lists with an adorable New Year’s themed sign-up unit. Unlike other brands who launched their best deals during Black Friday, Alpha Paw stoody out by taking advantage of a typically quieter shopping period to grow and nurture their new audience.

Alpha Paw
Why We Love It:

Alpha Paw automatically greeted subscribers who opted in for both email and text during their New Year’s sale with a direct link to shop the sitewide sale. After a few days, the brand shared their products’ glowing reviews as an extra push for new subscribers who hadn’t yet engaged with the limited-time offer.

Alpha Paw
Why We Love It:

On New Year’s Eve, MUJI helped their SMS subscribers kickstart their resolutions with a timely workspace promotion. Since MUJI also carries other products, like apparel, they sent the text only to subscribers who had previously engaged with their household/stationery items and texts. They created a more tailored experience to grow brand loyalty with the relevant audience.

MUJI
Why We Love It:

TeamKeto inspired their SMS subscribers to jump into a new healthy routine with their New Year’s Keto Challenge. Knowing that it’s easier to start new habits with a community behind you, the wellness brand united participants with a common goal. Since their SMS subscribers are highly engaged with the brand, they were the perfect audience to take on the challenge.

TeamKeto
Why We Love It:

MATE The Label rang in the New Year with an exclusive dollar-off discount to nurture both new SMS subscribers they gained during the holidays and long-time brand loyalists. The personal greeting from the brand’s founder positioned the offer as a “thank you,” making each of their SMS subscribers feel special.

MATE The Label
Why We Love It:

FIGS announced their new Men’s Wardrobe Kits to their SMS channel with a helpful GIF to showcase the bundled items. The scrubs retailer only shared this collection with the subscriber segment that had previously viewed men’s products. This method reflected the kit’s curated nurture by creating a personalized and relevant experience for their SMS subscribers.

FIGS
Why We Love It:

Pura Vida sent their Bracelet Club members a timely text message reminder to pick their products. The urgent CTA (“Reserve NOW”) drove immediate action from the club members. Not only was this a helpful reminder to customize their subscription experience, but it also delighted subscribers who forgot about this perk of the monthly jewelry club.

Pura Vida Bracelets
Why We Love It:

FragranceNet saw that their highly engaged SMS subscribers were the perfect audience to invite to join their Purpl Lux Subscription Box. The specified price (“as low as $9.95/mo”) and free shipping incentive gave an extra push to price-conscious shoppers who may have been on the fence.

FragranceNet
Why We Love It:

Men's apparel brand johnnie-O curates personalized recommendations for their SMS subscribers using Attentive’s Two-Way Journeys™. If a subscriber exits the website after browsing, they automatically receive this text with personalized recommendations relevant to their response. By segmenting subscribers based on their preferences, the brand can continue to deliver relevant messaging throughout the customer lifecycle.

johnnie-o
Why We Love It:

Four Sigmatic built anticipation around their subscription services by offering a free drink mix with purchase. The gift and image reflected the subscription’s surprise experience, promoting the featured drink mix while driving incremental revenue. With the double incentives and limited-time nature, subscribers were quick to subscribe to their favorite products.

Four Sigmatic
Why We Love It:

Piper Lou invited their SMS subscribers to find their niche with the Box of Awesome subscription service. They positioned the box membership as a “club,” enticing subscribers to take advantage of its exclusive perks. The playful GIF lists the many box categories, so subscribers can easily recognize their favorites and explore via the direct link.

Piper Lou
Why We Love It:

Fy! encouraged their SMS subscribers to beat the holiday rush and start shopping early. Since this time of the year tends to sneak up on people, the punny text got subscribers into the holiday spirit—and ready to shop. And with the early discount already applied in the direct link, subscribers felt confident to shop without missing out on seasonal deals.

Fy!
Why We Love It:

Paper Source gave their SMS subscribers the option to receive daily text channel perks leading up to Christmas. Interested subscribers could seamlessly opt-in to the perks by replying with COUNTDOWN. Then, they automatically received a confirmation and reminder to stay tuned for their daily texts. This strategy helped build brand loyalty and engagement from this new segment without fatiguing less active subscribers.

Paper Source
Why We Love It:

Every Man Jack invited their SMS subscribers to give back while saving money through their Giving Tuesday campaign. While this promotion ushered in the brand’s “12 Days of Deals,” they prioritized supporting the cause in their CTA to “give a box.” The seasonal campaign was a great way to bring awareness to the brand’s charitable efforts while driving Cyber Week revenue.

Every Man Jack
Why We Love It:

Right before the New Year, Revel Nail reminded subscribers that they don’t need the holidays as an excuse to “treat yourself” by promoting their subscription option. Since customers had just gotten out of the gift-giving craze, the brand introduced a way to experience those moments of delight year-round. The subscription promotion helped nurture their new subscribers from the holidays and capture incremental revenue.

Revel Nail
Why We Love It:

Bokksu Grocery saves their new SMS subscribers the trouble of searching for their favorite Japanese products with Two-Way Journeys™. If a subscriber still hasn’t shopped a few days after opting in, they automatically receive this text with personalized recommendations relevant to their response. By segmenting new subscribers based on their preferences, the brand can continue to deliver relevant messaging throughout the customer lifecycle.

Bokksu Grocery
Why We Love It:

Dr. Martens helped their SMS subscribers find the perfect gift for the holidays with their curated gift guides. The seasonal image teased one of the included products, inspiring customers’ gift lists and encouraging them to see for themselves. This resource was not only a helpful time-saver, but it also helped the brand shed light on new products and drive holiday revenue.

Dr. Martens
Why We Love It:

Spiceology cross-promoted their Instagram account by inviting their SMS subscribers to a Thanksgiving live stream with celebrity chefs “The Grill Dads.” This influencer collaboration caught the eye of subscribers who were also fans of the quirky duo—inspiring them to tune in and recreate the dish with Spiceology products.

Spiceology
Why We Love It:

Bulk Reef Supply creates a personalized experience for their SMS subscribers from the get-go with Attentive’s Two-Way Journeys™. By segmenting new subscribers based on their experience with saltwater aquariums, the brand can deliver relevant messaging and product recommendations throughout the customer lifecycle. This extra thoughtful step in the welcome journey builds brand loyalty by reaffirming their mission to make it fun and easy for everyone to start a saltwater tank.

Bulk Reef Supply
Why We Love It:

RAEN treated their SMS subscribers like VIPs by offering early access to their Black Friday sale. The seasonal GIF added a dash of holiday spirit while keeping with their beachy branding. The eyewear brand sent out a series of sale reminders, excluding those who already took advantage of the sale, to avoid fatiguing recent customers with irrelevant messaging.

RAEN
Why We Love It:

Kitchenware retailer and recipe hub Food52 eased the stress of last-minute Thanksgiving cooking for their SMS subscribers by sharing these timely recipes. This non-promotional campaign helped engage with their SMS community during this major cooking holiday, while driving subscribers to their website where they could start browsing products for the holidays.

Food52
Why We Love It:

MATE the Label sent a Thanksgiving promotion in early November, giving subscribers plenty of time to receive their comfy sets before the holiday. The cheeky message paints a relatable Thanksgiving moment, setting the scene for subscribers to shop the online store and drive undiscounted revenue.

MATE the Label
Why We Love It:

In early December 2020—after the hype of Cyber Week had died down—ELEMIS texted their SMS subscribers about their second round of Black Friday deals. In the spirit of the holidays, the surprise nature of the sale and gift delighted subscribers and prompted them to shop and see for themselves.

ELEMIS
Why We Love It:

VitaCup invited their SMS subscribers to cozy up with a discounted drink and celebrate the end of Daylight Savings. As a non-typical shopping “holiday”, this unexpected offer delighted subscribers and created a send moment that made sense for the brand’s audience.

VitaCup
Why We Love It:

Eargo created a highly-personalized experience for new SMS subscribers by using Attentive’s Two-Way Journeys™ in their sign-up flow. Based on the new subscribers’ favorite feature, Eargo automatically responded with a link to a relevant blog post or video to help them learn more about what’s important to them—and the other product perks they may not have known before.

Eargo
Why We Love It:

VIRUS prepared for the holiday shopping season by simultaneously scaling their SMS and email lists using Attentive’s 2-in-1 sign-up on their mobile website. While the sitewide discount drove immediate online revenue, the early access to their Black Friday sale excited subscribers for the SMS channel perks to come for the holidays and beyond.

VIRUS
Why We Love It:

After stuffing the turkey (and ourselves), Fitlife Foods anticipated shoppers’ need for healthy food with a dollar-off discount. Though this text message announced their Black Friday sale, the Thanksgiving-centric messaging and relevant promo code diversified the brand’s promotions and how they communicated with their SMS audience during this busy shopping period.

Fitlife Foods
Why We Love It:

To kick off their “12 Days of Rhone,” Rhone announced their multi day sale with a free gift with purchase for their SMS subscribers. While the included image details the Day 1 offer, the text message enticed subscribers to check back each day. This advent-style campaign was a fun way to encourage engagement and drive early holiday revenue leading up to Black Friday.

Rhone
Why We Love It:

Sassy Jones gave their loyal SMS subscribers in the SJSS (“Sassy Jones Secret Society”) exclusive access to their Black Friday Pre-Sale Vault. Knowing the new arrivals will be in high demand over Black Friday, these highly engaged subscribers were quick to shop the products before anyone else.

Sassy Jones
Why We Love It:

Dreamland Baby used a seasonal 2-in-1 sign-up unit to build anticipation leading up to the holidays. After opting in to email and text, new subscribers were able to access the best deals before anyone else. And because shoppers are especially price-conscious during Black Friday, that extra $10 off helped convert those who were on the fence.

Dreamland Baby
Why We Love It:

Spiceology added a dash of holiday spirit to their Cyber Monday final reminder, boosting sales at a time when SMS subscribers are on the lookout for gifts. The curated product collections based on personal preferences—from “The Outdoorsman” to “The Beer Lover”—helped shoppers sleigh the gift-giving game while promoting cross-selling initiatives.

Spiceology
Why We Love It:

Keep Nature Wild captured early holiday shoppers with a seasonal edit to their SMS sign-up flow. While the discount helped drive immediate revenue, the Cyber Monday exclusives built anticipation before the big day. By focusing on list growth during this optimal discovery period, the brand could nurture this new audience even after the holidays.

Keep Nature Wild
Why We Love It:

PÜR rewarded their loyal SMS subscribers with early access to their Black Friday sale. The eye-catching GIF covered the details of the offer—allowing the text message to get straight to the highlights. The VIP offer made their SMS subscribers feel special and jump at the opportunity to shop before anyone else.

PÜR
Why We Love It:

As people were shopping around on Cyber Monday for the perfect furniture to deck their halls, Apt2B sent an automated browse abandonment reminder to re-engage potential customers. With the personalized link, subscribers could pick up where they left off—on the exact product page they were browsing—to continue shopping.

Apt2B
Why We Love It:

Men's apparel brand johnnie-O recreated their stores’ product discovery experience on their SMS channel with personalized gift guides. Using Attentive’s Two-Way Journeys™, they set up custom keywords to automatically send a custom guide based on who each subscriber was shopping for. This 1:1 texting experience helped subscribers avoid the stress of finding the perfect gift, while driving online revenue for the brand.

johnnie-O
Why We Love It:

For Giving Tuesday, luggage and accessories brand CALPAK brought awareness to their charitable efforts with their “Get Gifting, Get Giving” campaign. They included an image that gave subscribers a glimpse into the brand’s new cosmetics case while promoting the charitable cause in the text message copy. The seasonal campaign was a great way to share the brand’s values while driving Cyber Week revenue.

CALPAK
Why We Love It:

Brewbike lets their subscribers choose from a wide range of SMS channel perks. They use this conversational moment as an opportunity to cross-promote other channels, voice their brand mission, drive in-store traffic, and inspire new subscribers. And—by using Attentive’s Two-Way Journeys™—Brewbike could automatically segment subscribers based on their interests to personalize future engagement.

Brewbike
Why We Love It:

In October, LAKE launched their holiday collection via SMS to get subscribers in the holiday spirit—and ready to start shopping. The GIF highlighted a range of seasonal products, generating excitement around the collection and driving seasonal revenue for the brand before Black Friday/Cyber Monday.

LAKE
Why We Love It:

Two weeks after a subscriber makes a purchase, Whirley Pop Shop sends a follow-up text message using Attentive’s Two-Way Journeys™, making it easy to schedule a repurchase reminder. After setting up the triggered flow once, the brand can automatically confirm the subscriber’s choice and set up future reminders. Since SMS subscribers are often highly engaged, repeat customers, this flow consistently drives incremental revenue from the brand’s mobile audience.

Whirley Pop Shop
Why We Love It:

Steinhafels—a mattress and furniture retailer–teased their Cyber Monday sale on their SMS channel. The eye-catching GIF provided details on the Bonus Buys and their limited-quantity nature. The direct link allowed subscribers to prepare their carts ahead of time, so they were ready to shop the high-demand products as soon as the sale started.

Steinhafels
Why We Love It:

Greats nurtured their SMS subscriber segment that hadn’t yet made a purchase with this peek at their shoes’ glowing reviews. The brand highlighted their loyal customers’ positive insights, knowing the outside opinions may better resonate with this less-engaged segment. And with the convenient link to shop, these subscribers could finally take that next step...in a brand new pair of shoes!

Greats
Why We Love It:

Knowing that their customers start counting down to the holidays long before December, Sugarfina gave SMS subscribers exclusive early access to shop their advent calendar. The message played on the product’s nature of surprise by keeping most of the gifts a mystery, while giving a few hints in the included GIF. This exclusive opportunity helped get subscribers into the holiday spirit and encouraged them to shop before anyone else.

Sugarfina
Why We Love It:

Bedding and apparel brand Cariloha embraced the end of Daylight Savings by launching their sleepwear line—and what better way to enjoy that extra hour of sleep than in a new pair of pajamas? The highly engaged SMS audience was familiar with the brand’s signature bamboo material from their other products, making it the perfect channel for this timely product launch.

Cariloha
Why We Love It:

Pura Vida Bracelets encouraged engagement from their SMS subscribers with a mystery collaboration campaign. They teased the launch with a few details on the new product (“sparkling sequel”), but saved the final reveal for people who clicked the link within their message. This strategy drove traffic to the website, prompting subscribers to shop the new collaboration and browse other products.

Pura Vida Bracelets
Why We Love It:

Beer retailer CraftShack invited their SMS subscribers to join them for a drink after watching the popular Netflix series Squid Game. They saw a timely opportunity to bring the social media craze around the show to their owned SMS channel. The relatable reaction and branded GIF—placing a cheeky spin on the dark show’s famous voting scene—resonated with subscribers who are in on the game and enticed them to use the relevant discount code.

CraftShack
Why We Love It:

For their 24-hour blush sale, Mented Cosmetics texted this extra push to their SMS subscribers who hadn’t engaged with their channel in months. The last-minute discount and urgent messaging (“ends TONIGHT”) helped the brand win back this less engaged segment and drive conversions.

Mented
Why We Love It:

Beautycounter captured un-discounted revenue by texting this timely pick-me-up to their SMS subscribers. While the end of Daylight Saving Time usually marks the shift to colder, shorter days, the positive beauty brand celebrates the day as an opportunity to find new fall products. With a direct link to their seasonal favorites, subscribers can easily “fall back” and use their extra hour to shop.

Beautycounter
Why We Love It:

The Mayfair Group strengthened their SMS subscriber community with this non-promotional check-in. This simple yes/no question showed that they care about their customers and adds a human touch with the two-way conversation. A few days later, Mayfair sent this follow-up message to the subscriber segment that responded with “NO,” showing how they value and want to support their subscribers.

The Mayfair Group
Why We Love It:

Hello Bello brought the spirit of the holidays to their SMS channel with a gift with purchase campaign. They showed off the adorable packaging and added a sense of familiarity by mentioning the brand’s celebrity founders. This campaign delighted subscribers with what may seem like a not-so-fun product (aka diapers), making it perfect for the festive season.

Hello Bello
Why We Love It:

Crocs uses this 2-in-1 sign-up unit to build an exclusive SMS channel for their collaboration drops and sneak peeks, while driving email sign-ups, too. Since the brand is known for their range of collabs with notable brands and artists—from Justin Bieber to Hidden Valley Ranch—this first-to-know opportunity was a major incentive to convert subscribers who want to feel connected to this creative space and shop before others have the chance.

Crocs
Why We Love It:

Love Wellness applied a sophisticated segmentation strategy to convert unengaged subscribers. They sent this win-back campaign to those who had never made a purchase. Seeing that the brand’s usual campaign messages didn’t pique this group’s interest, they pointed these subscribers to the advice of their thousands of happy customers.

Love Wellness
Why We Love It:

MATE is finding the best way to engage new subscribers—while educating them on their brand values—with their automated welcome flow. They are A/B testing this promotion of their all-natural products versus a call-to-action to shop their best sellers. This brand marketing strategy helps MATE connect with their new subscriber base over a shared love for clean and natural products.

MATE the Label
Why We Love It:

Lull A/B tested an SMS campaign for their Halloween Special—sending one with an image and one without. The messaging (“witching hour”) and image leaned into the Halloween theme while showcasing the product. The test identified the MMS as the highest performing message, helping Lull use data to create strategies for future campaigns.

Lull
Why We Love It:

Vosges introduced their SMS subscribers to the world of chocolate with an international chocolate quiz. Using Attentive’s Two-Way Journeys™, Vosges automatically sent a custom product recommendation based on subscribers’ answers to the first question. This gamified strategy gave subscribers a 1:1 texting experience while fostering product discovery.

Vosges Haut-Chocolat
Why We Love It:

Cotopaxi built a triggered post-purchase flow to nurture their subscriber community and drive brand loyalty. Once a subscriber has had three weeks to enjoy their new purchase, Cotopaxi checks in with this text while the brand is still top-of-mind. They end with a direct link to their sustainable new products, driving repeat orders with just one click.

Cotopaxi
Why We Love It:

When ABC Carpet & Home opened their Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. With the in-store display image and direct link to browse the website, subscribers could conveniently start exploring products online, then take advantage of the discounts in-store.

ABC Carpet & Home
Why We Love It:

Dear Brightly shares their skincare blog with subscribers three weeks after they make a purchase. Now that these customers have had some experience with the product, the blog is a great way to educate them on the brand and their other products. Dear Brightly’s emphasis on their “most trusted dermatologists” reflects their focus on scientific skincare while growing brand awareness.

Dear Brightly
Why We Love It:

Swap.com infuses brand voice in its triggered abandoned cart reminder, positioning themselves as a helpful shopping companion. They personalize the text message with the abandoned item name (“The North Face Coat”), helping jog the subscriber’s memory. To make it as easy as possible, Swap.com ended with a direct link to the saved carts so subscribers can finish checking out.

Swap.com
Why We Love It:

Streetwear bag and accessory brand Sprayground launched their Halloween “Boo Collection” to their SMS subscribers. The eye-catching GIF brings the collection (back) to life by showcasing the backpacks in a spooky, animated scene. The exclusive nature of the limited-edition product drove their subscribers to instantly shop the scary styles.

Sprayground
Why We Love It:

Toward the end of October, makeup and beauty brand Milani Cosmetics assured last-minute Halloween shoppers that there’s no need to fright with this helpful reminder. To make shopping even more convenient, they offered free shipping to their SMS subscribers with the relevant promo code (“SPOOKY”), driving last-minute holiday revenue.

Milani
Why We Love It:

Instead of offering a seasonal discount to SMS subscribers, Milani Cosmetics boosted their Halloween revenue by offering a free sticker set with purchase. The makeup and beauty brand included a dazzling GIF of the stickers, which features spooky graphics and images of the popular beauty influencers who collaborated on the Halloween product line. They ended with a direct link, making it as easy as possible for their mobile audience to shop with just one click.

Milani
Why We Love It:

Footwear brand Vintage Foundry Co inspired their SMS subscribers’ Halloween purchases with a costume recommendation. By just seeing the style options next to The Joker in the included GIF, the customers can visualize themselves in the full costume. The early Halloween campaign reminded subscribers to start planning their costume—and where they can find the perfect discounted footwear to complete it.

Vintage Foundry Co
Why We Love It:

The morning after Halloween, Smart Pressed Juice—an at-home health juice brand—anticipated their customers’ needs after a night of tricks and treats with this “cure” recommendation. The themed image and messaging were appropriately timed to boost post-holiday sales when subscribers are on the lookout for a cleanse.

Smart Pressed Juice
Why We Love It:

Don’t want your new subscribers to feel ghosted this Halloween? This welcome flow from Simply Carbon Fiber—a watch and accessories brand—automatically greeted new subscribers with a seasonal discount code (“HW25”). By pairing the message with a seasonal sale, the brand incentivized new subscribers to shop without having to offer additional discounts.

Simply Carbon Fiber
Why We Love It:

Men’s clothing brand johnnie-O engaged SMS subscribers in a highly personalized experience using conversational text messaging. In this back-and-forth messaging flow, subscribers responded with their preferred logo placement to trigger a relevant product recommendation. This automated flow promoted the brand’s new product while meeting subscribers’ personal preferences.

johnnie-O
Why We Love It:

One week before Black Friday, Overstock Art launched an “Early Bird” holiday sale to their SMS subscribers. The campaign offered TWO enticing discounts with relevant coupon codes (“EARLY50 & THX200”) for each. This early holiday promotion helped the brand get a head start on their competitors and catch shoppers’ attention before the busy sales season.

overstockArt.com
Why We Love It:

AfterShokz—a headphone and electronics brand—A/B tested their text message for a new product launch to understand what would resonate with subscribers. In this version, they described the mic as a “desk partner,” and included a GIF to showcase how the product fits customers’ common needs. Beyond driving revenue with the product launch, this test helped AfterShokz identify the highest performing message, while delivering learnings that could help them make data-driven decisions on their future text message sends.

AfterShokz
Why We Love It:

Arts and crafts retailer Michaels gave SMS subscribers a heads-up on an upcoming product launch. They built anticipation by specifying the exact time of launch (12:01 am CT) and including an image as an exclusive sneak peek. Letting their loyal SMS subscribers be the first to know created hype around the new product and drove traffic to their online store.

Michaels
Why We Love It:

Pop-culture inspired fashion brand Hot Topic built a triggered sign-up flow to welcome new subscribers. After a shopper opts in for texts, the brand automatically sends a discount and direct link to their website, encouraging new subscribers to quickly make their purchase. The message is infused with their casual brand voice, making subscribers feel like part of the “HT fam” and excited for the text channel’s perks.

Hot Topic
Why We Love It:

Skincare brand Bliss tapped into their existing channels by promoting their SMS program to their email subscribers. The cheeky “hotline bling” graphic teases the 1:1 texting experience and the channel’s rewards—like early access and VIP offers. The brand made it easy for these engaged customers to sign up with a text-to-join keyword (“JOINBLISS”), quickly scaling Bliss’ SMS subscriber list.

Bliss
Why We Love It:

Erin Condren encouraged product discovery around the holidays by sending a gift guide to their SMS subscribers. This resource was not only a helpful time-saver, but it also helped shed light on new products. Erin Condren included a GIF that teased the featured items, and a direct link to the guide to help customers avoid the stress of finding the perfect gift, while driving online revenue for the brand.

Erin Condren Design
Why We Love It:

Farmacy Beauty sent a text promoting a mystery product tease, engaging subscribers with a unique guessing game. Just based on the ambiguous product image, any subscriber that texted back the correct answer was congratulated and sent a full-sized version of the new product. This gamified experience and use of two-way text messaging made subscribers feel more connected to the brand.

Farmacy Beauty
Why We Love It:

Women’s footwear brand Dolce Vita kept their sales momentum going after Black Friday by launching their “Season of Surprises” multi-day campaign via SMS. In this daily deal, the brand segmented their audience and gave different dollar-off discounts to each. Since the subscribers didn’t know the exact discount until they applied it to their cart, this engaging strategy encouraged them to shop to uncover the surprise.

Dolce Vita
Why We Love It:

Paper Source sent their SMS subscribers a dual time-sensitive offer on Black Friday. The message created a sense of urgency (“Limited Time!”), and explained the two discount options. This hybrid strategy allowed subscribers to choose their preferred shopping experience, driving both online and in-store revenue.

Paper Source
Why We Love It:

Vosges Haut-Chocolat launched their “Magnificent 7 days” SMS campaign to nurture their subscribers and drive revenue during the slower holiday shopping period. This text message sent on the seventh day of the campaign detailed the discount and its limited-time nature (“1 Day ONLY!”). The mouthwatering GIF added a fun touch of holiday spirit to the campaign and excited subscribers.

Vosges Haut-Chocolat
Why We Love It:

Zero-waste beauty brand EcoRoots announced their new body brush to their SMS subscribers. They showcased the new brush and how to use it by including a GIF in the text. EcoRoots made it easy for subscribers to add the item to their carts by ending the text with a direct link to the product page. Promoting this launch via SMS excited subscribers and encouraged them to be the first to try it.

EcoRoots
Why We Love It:

Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.

Draper James
Why We Love It:

In the holiday spirit of giving back, DIFF Eyewear brought awareness to their charitable efforts with their Giving Tuesday sale. After detailing the discount, they reminded customers of their “buy a pair, give a pair” initiative. The focus on their philanthropic mission was the perfect way to excite shoppers about the brand while spreading the word about how they’re making a difference.

DIFF Eyewear
Why We Love It:

Kendra Scott texted subscribers about their BOPIS discount to stand out from the Black Friday crowd. The jewelry brand’s “Yellow Friday” campaign highlighted the ease of their BOPIS/curbside pickup options, so subscribers could choose their preferred shopping experience. The holiday promotion ended with a direct link, driving both online revenue and in-store traffic.

Kendra Scott
Why We Love It:

Greats uses Attentive’s "2-in-1" sign-up on their mobile website to collect both emails and phone numbers in one easy flow. The footwear brand teases their text channel’s perks, like early access to launches and promotions. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the offer by opting in for text messages, too.

Greats
Why We Love It:

Designer fashion brand Rebecca Minkoff shared a “Secret Sale” exclusively with their SMS subscribers, reserving the deal for these highly engaged customers. Keeping the message short, they used a colorful graphic to stand out and describe the sale’s details. The brand emphasized the sale’s exclusive nature (“SECRET”)—encouraging in-the-know subscribers to take advantage of the text channel perk and shop.

Rebecca Minkoff
Why We Love It:

Cotopaxi—an outdoor gear and apparel retailer—uses their triggered sign-up flow to welcome subscribers to their SMS community while spreading brand awareness. After a shopper opts in for texts, the brand sends a custom coupon code and direct link to shop. This incentive helps drive online revenue—while highlighting the sustainable brand’s mission to “DO GOOD.”

Cotopaxi
Why We Love It:

The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.

FragranceNet
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