TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
Attentive approved watermark
Yellow heart emoji
Why We Love It:

Fy! encouraged their SMS subscribers to beat the holiday rush and start shopping early. Since this time of the year tends to sneak up on people, the punny text got subscribers into the holiday spirit—and ready to shop. And with the early discount already applied in the direct link, subscribers felt confident to shop without missing out on seasonal deals.

Fy!
Why We Love It:

Paper Source gave their SMS subscribers the option to receive daily text channel perks leading up to Christmas. Interested subscribers could seamlessly opt-in to the perks by replying with COUNTDOWN. Then, they automatically received a confirmation and reminder to stay tuned for their daily texts. This strategy helped build brand loyalty and engagement from this new segment without fatiguing less active subscribers.

Paper Source
Why We Love It:

Every Man Jack invited their SMS subscribers to give back while saving money through their Giving Tuesday campaign. While this promotion ushered in the brand’s “12 Days of Deals,” they prioritized supporting the cause in their CTA to “give a box.” The seasonal campaign was a great way to bring awareness to the brand’s charitable efforts while driving Cyber Week revenue.

Every Man Jack
Why We Love It:

Right before the New Year, Revel Nail reminded subscribers that they don’t need the holidays as an excuse to “treat yourself” by promoting their subscription option. Since customers had just gotten out of the gift-giving craze, the brand introduced a way to experience those moments of delight year-round. The subscription promotion helped nurture their new subscribers from the holidays and capture incremental revenue.

Revel Nail
Why We Love It:

Bokksu Grocery saves their new SMS subscribers the trouble of searching for their favorite Japanese products with Two-Way Journeys™. If a subscriber still hasn’t shopped a few days after opting in, they automatically receive this text with personalized recommendations relevant to their response. By segmenting new subscribers based on their preferences, the brand can continue to deliver relevant messaging throughout the customer lifecycle.

Bokksu Grocery
Why We Love It:

Dr. Martens helped their SMS subscribers find the perfect gift for the holidays with their curated gift guides. The seasonal image teased one of the included products, inspiring customers’ gift lists and encouraging them to see for themselves. This resource was not only a helpful time-saver, but it also helped the brand shed light on new products and drive holiday revenue.

Dr. Martens
Why We Love It:

Spiceology cross-promoted their Instagram account by inviting their SMS subscribers to a Thanksgiving live stream with celebrity chefs “The Grill Dads.” This influencer collaboration caught the eye of subscribers who were also fans of the quirky duo—inspiring them to tune in and recreate the dish with Spiceology products.

Spiceology
Why We Love It:

Bulk Reef Supply creates a personalized experience for their SMS subscribers from the get-go with Attentive’s Two-Way Journeys™. By segmenting new subscribers based on their experience with saltwater aquariums, the brand can deliver relevant messaging and product recommendations throughout the customer lifecycle. This extra thoughtful step in the welcome journey builds brand loyalty by reaffirming their mission to make it fun and easy for everyone to start a saltwater tank.

Bulk Reef Supply
Why We Love It:

RAEN treated their SMS subscribers like VIPs by offering early access to their Black Friday sale. The seasonal GIF added a dash of holiday spirit while keeping with their beachy branding. The eyewear brand sent out a series of sale reminders, excluding those who already took advantage of the sale, to avoid fatiguing recent customers with irrelevant messaging.

RAEN
Why We Love It:

Kitchenware retailer and recipe hub Food52 eased the stress of last-minute Thanksgiving cooking for their SMS subscribers by sharing these timely recipes. This non-promotional campaign helped engage with their SMS community during this major cooking holiday, while driving subscribers to their website where they could start browsing products for the holidays.

Food52
Why We Love It:

MATE the Label sent a Thanksgiving promotion in early November, giving subscribers plenty of time to receive their comfy sets before the holiday. The cheeky message paints a relatable Thanksgiving moment, setting the scene for subscribers to shop the online store and drive undiscounted revenue.

MATE the Label
Why We Love It:

In early December 2020—after the hype of Cyber Week had died down—ELEMIS texted their SMS subscribers about their second round of Black Friday deals. In the spirit of the holidays, the surprise nature of the sale and gift delighted subscribers and prompted them to shop and see for themselves.

ELEMIS
Why We Love It:

VitaCup invited their SMS subscribers to cozy up with a discounted drink and celebrate the end of Daylight Savings. As a non-typical shopping “holiday”, this unexpected offer delighted subscribers and created a send moment that made sense for the brand’s audience.

VitaCup
Why We Love It:

Eargo created a highly-personalized experience for new SMS subscribers by using Attentive’s Two-Way Journeys™ in their sign-up flow. Based on the new subscribers’ favorite feature, Eargo automatically responded with a link to a relevant blog post or video to help them learn more about what’s important to them—and the other product perks they may not have known before.

Eargo
Why We Love It:

VIRUS prepared for the holiday shopping season by simultaneously scaling their SMS and email lists using Attentive’s 2-in-1 sign-up on their mobile website. While the sitewide discount drove immediate online revenue, the early access to their Black Friday sale excited subscribers for the SMS channel perks to come for the holidays and beyond.

VIRUS
Why We Love It:

After stuffing the turkey (and ourselves), Fitlife Foods anticipated shoppers’ need for healthy food with a dollar-off discount. Though this text message announced their Black Friday sale, the Thanksgiving-centric messaging and relevant promo code diversified the brand’s promotions and how they communicated with their SMS audience during this busy shopping period.

Fitlife Foods
Why We Love It:

To kick off their “12 Days of Rhone,” Rhone announced their multi day sale with a free gift with purchase for their SMS subscribers. While the included image details the Day 1 offer, the text message enticed subscribers to check back each day. This advent-style campaign was a fun way to encourage engagement and drive early holiday revenue leading up to Black Friday.

Rhone
Why We Love It:

Sassy Jones gave their loyal SMS subscribers in the SJSS (“Sassy Jones Secret Society”) exclusive access to their Black Friday Pre-Sale Vault. Knowing the new arrivals will be in high demand over Black Friday, these highly engaged subscribers were quick to shop the products before anyone else.

Sassy Jones
Why We Love It:

Dreamland Baby used a seasonal 2-in-1 sign-up unit to build anticipation leading up to the holidays. After opting in to email and text, new subscribers were able to access the best deals before anyone else. And because shoppers are especially price-conscious during Black Friday, that extra $10 off helped convert those who were on the fence.

Dreamland Baby
Why We Love It:

Spiceology added a dash of holiday spirit to their Cyber Monday final reminder, boosting sales at a time when SMS subscribers are on the lookout for gifts. The curated product collections based on personal preferences—from “The Outdoorsman” to “The Beer Lover”—helped shoppers sleigh the gift-giving game while promoting cross-selling initiatives.

Spiceology
Why We Love It:

Keep Nature Wild captured early holiday shoppers with a seasonal edit to their SMS sign-up flow. While the discount helped drive immediate revenue, the Cyber Monday exclusives built anticipation before the big day. By focusing on list growth during this optimal discovery period, the brand could nurture this new audience even after the holidays.

Keep Nature Wild
Why We Love It:

PÜR rewarded their loyal SMS subscribers with early access to their Black Friday sale. The eye-catching GIF covered the details of the offer—allowing the text message to get straight to the highlights. The VIP offer made their SMS subscribers feel special and jump at the opportunity to shop before anyone else.

PÜR
Why We Love It:

As people were shopping around on Cyber Monday for the perfect furniture to deck their halls, Apt2B sent an automated browse abandonment reminder to re-engage potential customers. With the personalized link, subscribers could pick up where they left off—on the exact product page they were browsing—to continue shopping.

Apt2B
Why We Love It:

Men's apparel brand johnnie-O recreated their stores’ product discovery experience on their SMS channel with personalized gift guides. Using Attentive’s Two-Way Journeys™, they set up custom keywords to automatically send a custom guide based on who each subscriber was shopping for. This 1:1 texting experience helped subscribers avoid the stress of finding the perfect gift, while driving online revenue for the brand.

johnnie-O
Why We Love It:

For Giving Tuesday, luggage and accessories brand CALPAK brought awareness to their charitable efforts with their “Get Gifting, Get Giving” campaign. They included an image that gave subscribers a glimpse into the brand’s new cosmetics case while promoting the charitable cause in the text message copy. The seasonal campaign was a great way to share the brand’s values while driving Cyber Week revenue.

CALPAK
Why We Love It:

Brewbike lets their subscribers choose from a wide range of SMS channel perks. They use this conversational moment as an opportunity to cross-promote other channels, voice their brand mission, drive in-store traffic, and inspire new subscribers. And—by using Attentive’s Two-Way Journeys™—Brewbike could automatically segment subscribers based on their interests to personalize future engagement.

Brewbike
Why We Love It:

In October, LAKE launched their holiday collection via SMS to get subscribers in the holiday spirit—and ready to start shopping. The GIF highlighted a range of seasonal products, generating excitement around the collection and driving seasonal revenue for the brand before Black Friday/Cyber Monday.

LAKE
Why We Love It:

Two weeks after a subscriber makes a purchase, Whirley Pop Shop sends a follow-up text message using Attentive’s Two-Way Journeys™, making it easy to schedule a repurchase reminder. After setting up the triggered flow once, the brand can automatically confirm the subscriber’s choice and set up future reminders. Since SMS subscribers are often highly engaged, repeat customers, this flow consistently drives incremental revenue from the brand’s mobile audience.

Whirley Pop Shop
Why We Love It:

Steinhafels—a mattress and furniture retailer–teased their Cyber Monday sale on their SMS channel. The eye-catching GIF provided details on the Bonus Buys and their limited-quantity nature. The direct link allowed subscribers to prepare their carts ahead of time, so they were ready to shop the high-demand products as soon as the sale started.

Steinhafels
Why We Love It:

Greats nurtured their SMS subscriber segment that hadn’t yet made a purchase with this peek at their shoes’ glowing reviews. The brand highlighted their loyal customers’ positive insights, knowing the outside opinions may better resonate with this less-engaged segment. And with the convenient link to shop, these subscribers could finally take that next step...in a brand new pair of shoes!

Greats
Why We Love It:

Knowing that their customers start counting down to the holidays long before December, Sugarfina gave SMS subscribers exclusive early access to shop their advent calendar. The message played on the product’s nature of surprise by keeping most of the gifts a mystery, while giving a few hints in the included GIF. This exclusive opportunity helped get subscribers into the holiday spirit and encouraged them to shop before anyone else.

Sugarfina
Why We Love It:

Bedding and apparel brand Cariloha embraced the end of Daylight Savings by launching their sleepwear line—and what better way to enjoy that extra hour of sleep than in a new pair of pajamas? The highly engaged SMS audience was familiar with the brand’s signature bamboo material from their other products, making it the perfect channel for this timely product launch.

Cariloha
Why We Love It:

Pura Vida Bracelets encouraged engagement from their SMS subscribers with a mystery collaboration campaign. They teased the launch with a few details on the new product (“sparkling sequel”), but saved the final reveal for people who clicked the link within their message. This strategy drove traffic to the website, prompting subscribers to shop the new collaboration and browse other products.

Pura Vida Bracelets
Why We Love It:

Beer retailer CraftShack invited their SMS subscribers to join them for a drink after watching the popular Netflix series Squid Game. They saw a timely opportunity to bring the social media craze around the show to their owned SMS channel. The relatable reaction and branded GIF—placing a cheeky spin on the dark show’s famous voting scene—resonated with subscribers who are in on the game and enticed them to use the relevant discount code.

CraftShack
Why We Love It:

For their 24-hour blush sale, Mented Cosmetics texted this extra push to their SMS subscribers who hadn’t engaged with their channel in months. The last-minute discount and urgent messaging (“ends TONIGHT”) helped the brand win back this less engaged segment and drive conversions.

Mented
Why We Love It:

Beautycounter captured un-discounted revenue by texting this timely pick-me-up to their SMS subscribers. While the end of Daylight Saving Time usually marks the shift to colder, shorter days, the positive beauty brand celebrates the day as an opportunity to find new fall products. With a direct link to their seasonal favorites, subscribers can easily “fall back” and use their extra hour to shop.

Beautycounter
Why We Love It:

The Mayfair Group strengthened their SMS subscriber community with this non-promotional check-in. This simple yes/no question showed that they care about their customers and adds a human touch with the two-way conversation. A few days later, Mayfair sent this follow-up message to the subscriber segment that responded with “NO,” showing how they value and want to support their subscribers.

The Mayfair Group
Why We Love It:

Hello Bello brought the spirit of the holidays to their SMS channel with a gift with purchase campaign. They showed off the adorable packaging and added a sense of familiarity by mentioning the brand’s celebrity founders. This campaign delighted subscribers with what may seem like a not-so-fun product (aka diapers), making it perfect for the festive season.

Hello Bello
Why We Love It:

Crocs uses this 2-in-1 sign-up unit to build an exclusive SMS channel for their collaboration drops and sneak peeks, while driving email sign-ups, too. Since the brand is known for their range of collabs with notable brands and artists—from Justin Bieber to Hidden Valley Ranch—this first-to-know opportunity was a major incentive to convert subscribers who want to feel connected to this creative space and shop before others have the chance.

Crocs
Why We Love It:

Love Wellness applied a sophisticated segmentation strategy to convert unengaged subscribers. They sent this win-back campaign to those who had never made a purchase. Seeing that the brand’s usual campaign messages didn’t pique this group’s interest, they pointed these subscribers to the advice of their thousands of happy customers.

Love Wellness
Why We Love It:

MATE is finding the best way to engage new subscribers—while educating them on their brand values—with their automated welcome flow. They are A/B testing this promotion of their all-natural products versus a call-to-action to shop their best sellers. This brand marketing strategy helps MATE connect with their new subscriber base over a shared love for clean and natural products.

MATE the Label
Why We Love It:

Lull A/B tested an SMS campaign for their Halloween Special—sending one with an image and one without. The messaging (“witching hour”) and image leaned into the Halloween theme while showcasing the product. The test identified the MMS as the highest performing message, helping Lull use data to create strategies for future campaigns.

Lull
Why We Love It:

Vosges introduced their SMS subscribers to the world of chocolate with an international chocolate quiz. Using Attentive’s Two-Way Journeys™, Vosges automatically sent a custom product recommendation based on subscribers’ answers to the first question. This gamified strategy gave subscribers a 1:1 texting experience while fostering product discovery.

Vosges Haut-Chocolat
Why We Love It:

Cotopaxi built a triggered post-purchase flow to nurture their subscriber community and drive brand loyalty. Once a subscriber has had three weeks to enjoy their new purchase, Cotopaxi checks in with this text while the brand is still top-of-mind. They end with a direct link to their sustainable new products, driving repeat orders with just one click.

Cotopaxi
Why We Love It:

When ABC Carpet & Home opened their Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. With the in-store display image and direct link to browse the website, subscribers could conveniently start exploring products online, then take advantage of the discounts in-store.

ABC Carpet & Home
Why We Love It:

Dear Brightly shares their skincare blog with subscribers three weeks after they make a purchase. Now that these customers have had some experience with the product, the blog is a great way to educate them on the brand and their other products. Dear Brightly’s emphasis on their “most trusted dermatologists” reflects their focus on scientific skincare while growing brand awareness.

Dear Brightly
Why We Love It:

Swap.com infuses brand voice in its triggered abandoned cart reminder, positioning themselves as a helpful shopping companion. They personalize the text message with the abandoned item name (“The North Face Coat”), helping jog the subscriber’s memory. To make it as easy as possible, Swap.com ended with a direct link to the saved carts so subscribers can finish checking out.

Swap.com
Why We Love It:

Streetwear bag and accessory brand Sprayground launched their Halloween “Boo Collection” to their SMS subscribers. The eye-catching GIF brings the collection (back) to life by showcasing the backpacks in a spooky, animated scene. The exclusive nature of the limited-edition product drove their subscribers to instantly shop the scary styles.

Sprayground
Why We Love It:

Toward the end of October, makeup and beauty brand Milani Cosmetics assured last-minute Halloween shoppers that there’s no need to fright with this helpful reminder. To make shopping even more convenient, they offered free shipping to their SMS subscribers with the relevant promo code (“SPOOKY”), driving last-minute holiday revenue.

Milani
Why We Love It:

Instead of offering a seasonal discount to SMS subscribers, Milani Cosmetics boosted their Halloween revenue by offering a free sticker set with purchase. The makeup and beauty brand included a dazzling GIF of the stickers, which features spooky graphics and images of the popular beauty influencers who collaborated on the Halloween product line. They ended with a direct link, making it as easy as possible for their mobile audience to shop with just one click.

Milani
Why We Love It:

Footwear brand Vintage Foundry Co inspired their SMS subscribers’ Halloween purchases with a costume recommendation. By just seeing the style options next to The Joker in the included GIF, the customers can visualize themselves in the full costume. The early Halloween campaign reminded subscribers to start planning their costume—and where they can find the perfect discounted footwear to complete it.

Vintage Foundry Co
Why We Love It:

The morning after Halloween, Smart Pressed Juice—an at-home health juice brand—anticipated their customers’ needs after a night of tricks and treats with this “cure” recommendation. The themed image and messaging were appropriately timed to boost post-holiday sales when subscribers are on the lookout for a cleanse.

Smart Pressed Juice
Why We Love It:

Don’t want your new subscribers to feel ghosted this Halloween? This welcome flow from Simply Carbon Fiber—a watch and accessories brand—automatically greeted new subscribers with a seasonal discount code (“HW25”). By pairing the message with a seasonal sale, the brand incentivized new subscribers to shop without having to offer additional discounts.

Simply Carbon Fiber
Why We Love It:

Men’s clothing brand johnnie-O engaged SMS subscribers in a highly personalized experience using conversational text messaging. In this back-and-forth messaging flow, subscribers responded with their preferred logo placement to trigger a relevant product recommendation. This automated flow promoted the brand’s new product while meeting subscribers’ personal preferences.

johnnie-O
Why We Love It:

One week before Black Friday, Overstock Art launched an “Early Bird” holiday sale to their SMS subscribers. The campaign offered TWO enticing discounts with relevant coupon codes (“EARLY50 & THX200”) for each. This early holiday promotion helped the brand get a head start on their competitors and catch shoppers’ attention before the busy sales season.

overstockArt.com
Why We Love It:

AfterShokz—a headphone and electronics brand—A/B tested their text message for a new product launch to understand what would resonate with subscribers. In this version, they described the mic as a “desk partner,” and included a GIF to showcase how the product fits customers’ common needs. Beyond driving revenue with the product launch, this test helped AfterShokz identify the highest performing message, while delivering learnings that could help them make data-driven decisions on their future text message sends.

AfterShokz
Why We Love It:

Arts and crafts retailer Michaels gave SMS subscribers a heads-up on an upcoming product launch. They built anticipation by specifying the exact time of launch (12:01 am CT) and including an image as an exclusive sneak peek. Letting their loyal SMS subscribers be the first to know created hype around the new product and drove traffic to their online store.

Michaels
Why We Love It:

Pop-culture inspired fashion brand Hot Topic built a triggered sign-up flow to welcome new subscribers. After a shopper opts in for texts, the brand automatically sends a discount and direct link to their website, encouraging new subscribers to quickly make their purchase. The message is infused with their casual brand voice, making subscribers feel like part of the “HT fam” and excited for the text channel’s perks.

Hot Topic
Why We Love It:

Skincare brand Bliss tapped into their existing channels by promoting their SMS program to their email subscribers. The cheeky “hotline bling” graphic teases the 1:1 texting experience and the channel’s rewards—like early access and VIP offers. The brand made it easy for these engaged customers to sign up with a text-to-join keyword (“JOINBLISS”), quickly scaling Bliss’ SMS subscriber list.

Bliss
Why We Love It:

Erin Condren encouraged product discovery around the holidays by sending a gift guide to their SMS subscribers. This resource was not only a helpful time-saver, but it also helped shed light on new products. Erin Condren included a GIF that teased the featured items, and a direct link to the guide to help customers avoid the stress of finding the perfect gift, while driving online revenue for the brand.

Erin Condren Design
Why We Love It:

Farmacy Beauty sent a text promoting a mystery product tease, engaging subscribers with a unique guessing game. Just based on the ambiguous product image, any subscriber that texted back the correct answer was congratulated and sent a full-sized version of the new product. This gamified experience and use of two-way text messaging made subscribers feel more connected to the brand.

Farmacy Beauty
Why We Love It:

Women’s footwear brand Dolce Vita kept their sales momentum going after Black Friday by launching their “Season of Surprises” multi-day campaign via SMS. In this daily deal, the brand segmented their audience and gave different dollar-off discounts to each. Since the subscribers didn’t know the exact discount until they applied it to their cart, this engaging strategy encouraged them to shop to uncover the surprise.

Dolce Vita
Why We Love It:

Paper Source sent their SMS subscribers a dual time-sensitive offer on Black Friday. The message created a sense of urgency (“Limited Time!”), and explained the two discount options. This hybrid strategy allowed subscribers to choose their preferred shopping experience, driving both online and in-store revenue.

Paper Source
Why We Love It:

Vosges Haut-Chocolat launched their “Magnificent 7 days” SMS campaign to nurture their subscribers and drive revenue during the slower holiday shopping period. This text message sent on the seventh day of the campaign detailed the discount and its limited-time nature (“1 Day ONLY!”). The mouthwatering GIF added a fun touch of holiday spirit to the campaign and excited subscribers.

Vosges Haut-Chocolat
Why We Love It:

Zero-waste beauty brand EcoRoots announced their new body brush to their SMS subscribers. They showcased the new brush and how to use it by including a GIF in the text. EcoRoots made it easy for subscribers to add the item to their carts by ending the text with a direct link to the product page. Promoting this launch via SMS excited subscribers and encouraged them to be the first to try it.

EcoRoots
Why We Love It:

Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.

Draper James
Why We Love It:

In the holiday spirit of giving back, DIFF Eyewear brought awareness to their charitable efforts with their Giving Tuesday sale. After detailing the discount, they reminded customers of their “buy a pair, give a pair” initiative. The focus on their philanthropic mission was the perfect way to excite shoppers about the brand while spreading the word about how they’re making a difference.

DIFF Eyewear
Why We Love It:

Kendra Scott texted subscribers about their BOPIS discount to stand out from the Black Friday crowd. The jewelry brand’s “Yellow Friday” campaign highlighted the ease of their BOPIS/curbside pickup options, so subscribers could choose their preferred shopping experience. The holiday promotion ended with a direct link, driving both online revenue and in-store traffic.

Kendra Scott
Why We Love It:

Greats uses Attentive’s "2-in-1" sign-up on their mobile website to collect both emails and phone numbers in one easy flow. The footwear brand teases their text channel’s perks, like early access to launches and promotions. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the offer by opting in for text messages, too.

Greats
Why We Love It:

Designer fashion brand Rebecca Minkoff shared a “Secret Sale” exclusively with their SMS subscribers, reserving the deal for these highly engaged customers. Keeping the message short, they used a colorful graphic to stand out and describe the sale’s details. The brand emphasized the sale’s exclusive nature (“SECRET”)—encouraging in-the-know subscribers to take advantage of the text channel perk and shop.

Rebecca Minkoff
Why We Love It:

Cotopaxi—an outdoor gear and apparel retailer—uses their triggered sign-up flow to welcome subscribers to their SMS community while spreading brand awareness. After a shopper opts in for texts, the brand sends a custom coupon code and direct link to shop. This incentive helps drive online revenue—while highlighting the sustainable brand’s mission to “DO GOOD.”

Cotopaxi
Why We Love It:

The day before Cyber Monday, FragranceNet gave their SMS subscribers early access to the sitewide sale. The short but informative message included a seasonal poem (“Twas the night before..."), the discount customers could expect (“up to 80% off”), and a clear call to action (“shop now”). This early offer enticed their subscribers to shop the sale before everyone else.

FragranceNet
Why We Love It:

Skincare brand Bliss teamed up with Dormify—another Attentive customer, known for their college dorm decor—to promote their back-to-school kit. Bliss included an image that showcased the featured products. They let SMS subscribers know where they could find the kit (“Now at Target”) and ended with a direct link to their website, driving both online and in-store revenue.

Bliss
Why We Love It:

Revel Nail launched their “12 Days of Revel” campaign over SMS to encourage repeat website visits after Black Friday/Cyber Monday. The announcement gave subscribers a chance to opt-in for daily deals over text, automatically adding them into a separate segment. This strategy ensured the brand reached their most engaged subscribers—and avoided fatiguing those who may not have been as engaged.

Revel Nail
Why We Love It:

Erin Condren Design extended their holiday promotions after Cyber Monday by reminding subscribers to shop the final hours of the sitewide sale. The cheerful message (“stock up on gifts!”) and festive image of one of their signature planners added to the spirit of the holiday season, and drove online revenue from last-minute shoppers.

Erin Condren Design
Why We Love It:

Pura Vida Bracelets used a thoughtful segmentation strategy to keep customers engaged throughout the busy holiday season. After giving SMS subscribers early access to their Black Friday sale, Pura Vida texted a reminder to those who had clicked the first message but had not yet made a purchase. The jewelry brand drove conversions from this segment by emphasizing the “secret” and exclusive nature of the offer.

Pura Vida Bracelets
Why We Love It:

Leading vision care retailer LensDirect uses an email-first sign-up unit to drive conversions before shoppers leave the website. When a person’s behavior indicates that they’re about to exit the site, this creative pops up with a reminder to “Before you go, save” and a generous 25% off incentive. The exit-intent touchpoint re-engages shoppers while seamlessly growing the brand’s email and SMS subscriber lists.

LensDirect
Why We Love It:

Pacha soap—an all-natural bath product brand—promoted their back-to-school sale with a punny text message. The seasonal messaging (“saved by the smell!”) provided all the details needed for customers to click the link and shop the sale. The brand also spiced up the text with an adorable GIF, playing on school superlatives to support product discovery.

Pacha Soap
Why We Love It:

Crocs uses segmentation to send relevant campaigns to high-intent subscribers interested in their latest releases, like the Classic Hiker Clog redesign. The footwear brand created this engaged customer segment by adding a sign-up unit on their New Arrivals page, capturing customers further down the shopping funnel who are more likely to appreciate these timely updates and quickly shop the shoes “while they last.”

Crocs
Why We Love It:

Michaels encouraged product discovery around the holiday season by sharing a gift guide with their SMS subscribers. The arts and crafts retailer recognized their customers’ desire to give gifts that inspire joy—and a “happy dance”—and made it easier for them to check items off their holiday shopping list. The direct link to the guide helped customers avoid the stress of finding the perfect present while driving online revenue for the brand.

Michaels
Why We Love It:

Skincare brand Dear Brightly shared an educational and promotional text about their retinoid serum with their SMS subscribers. They shared a “fun fact” about the benefits of retinoids, backing the science behind their products with an image of a customer’s before-and-after results. Including a real customer story in this product promotion was a unique way to encourage their mobile audience to click the link and try the best-selling serum for themselves.

Dear Brightly
Why We Love It:

Rainbow uses Attentive’s Email-First sign-up unit on their website to seamlessly scale their email and SMS subscriber lists simultaneously. After a visitor opts in to both channels, they’re entered to win a $500 gift card. This incentive strategy stands out from the usual welcome discounts, driving sign-ups across both channels.

Rainbow
Why We Love It:

Refurbished electronics brand mac of all trades launched their new rewards program to their highly engaged audience of SMS subscribers. They used the text message copy and the graphic to explain how shoppers can earn rewards—helping the brand start scaling their new program, while ultimately driving customer referrals and encouraging repeat purchases.

mac of all trades
Why We Love It:

In the days leading up to Black Friday, stationery retailer Paper Source sent a text message inviting subscribers to “beat the crowds” with curbside pickup. They promoted this option with a 10% off discount and direct link to easily place a curbside order. Highlighting this hybrid shopping experience helped the brand stay top-of-mind ahead of Black Friday and drove early Cyber Week sales.

Paper Source
Why We Love It:

Ole Henriksen used their SMS channel to host a weekly educational skincare series (#ThirstyThursday). At the start of summer, the skincare brand used geotargeting to send a heat remedy tip to their SMS subscribers located in warmer areas of the US. The message ended with a direct link for subscribers to learn more and shop the mentioned product.

Ole Henriksen
Why We Love It:

Medical footwear brand Clove used conversational texting in their welcome flow to personalize each subscriber’s experience and help them choose the perfect pair of Cloves. New subscribers were prompted to reply with the number (e.g. 1) that corresponds with their favorite coffee drink. Then, they received a triggered response with a specific recommendation and direct link to the product page. For future messages, Clove created segments with these responses based on the subscribers’ preferences.

Clove
Why We Love It:

Love Wellness—a multivitamin and health supplement brand—sends new SMS subscribers a “perfect match” quiz two days after they sign up to encourage product discovery. The link included in the text sends subscribers to the quiz on Love Wellness’s website to help them seamlessly find personalized recommendations, while driving online revenue for the brand.

Love Wellness
Why We Love It:

Comfort food restaurant Melt Shop promoted their “Surprise & Delight” loyalty deals with SMS to build excitement around the program with product teases (“FREE FOOD”), including an image showcasing a mystery item. By texting this to all subscribers, not only did the restaurant drive orders from existing loyalty members, but they also increased loyalty program sign-ups.

Melt Shop
Why We Love It:

A couple of weeks after a subscriber’s first purchase, Big Blanket Co automatically sends them a thank you for making their first purchase, and includes an incentive to shop new styles. The brand personalizes the triggered thank you message with the subscriber’s first name. Customers can use the code for $25 off themselves, OR they can share it with “a fellow nap enthusiast”—helping the brand drive repeat purchases and new customer referrals.

Big Blanket Co
Why We Love It:

Thread Wallets—a lifestyle and accessories brand—used a creative text campaign to stand out from other Labor Day flash sales. They clearly communicated the sale’s details and limited-time nature. The simple but effective GIF was designed to capture subscribers’ attention, setting the message apart from the many sales happening during the long weekend.

Thread Wallets
Why We Love It:

Sustainable jewelry brand Pura Vida Bracelets sent an early access offer to their VIP subscriber segment, reserving the deal for their most engaged customers. They emphasized the exclusive and personal nature of the VIP-only offer (“We want YOU”). This special treatment enticed Pura Vida’s loyal customers to shop the sale before everyone else.

Pura Vida Bracelets
Why We Love It:

True Religion drove online and in-store revenue with their SMS Labor Day campaign. The brand doubled down on the sitewide sale’s limited availability, creating a sense of urgency in both the text and seasonal GIF. They ended with a playful CTA (“Ready, set...SHOP!”) and a direct link for subscribers to instantly take advantage of the limited-time sale.

True Religion
Why We Love It:

True Religion used segmentation in their Labor Day strategy to target subscribers who recently added an item to their cart. By pairing the cart abandonment message with their sitewide Labor Day sale, True Religion incentivized these high-intent subscribers to shop without having to offer additional discounts.

True Religion
Why We Love It:

Groove Life used SMS to instantly update their subscribers about their Labor Day sale’s extension. The message was infused with Groove Life’s friendly and casual brand voice. Alerting subscribers about the extension, while still creating a sense of urgency (“I can’t promise it will keep going”) was a great way to drive last-minute seasonal revenue before the sale ended.

Groove Life
Why We Love It:

Fashion and lifestyle brand Cynthia Rowley announced their new “bonded tee” dress to their SMS subscribers. They paired this text message with a GIF that shows off the dress and styling inspiration, and ended with a direct link to the product page. Promoting this product launch via SMS excited subscribers and encouraged them to be the first to shop the new style.

Cynthia Rowley
Why We Love It:

Swap.com sends SMS subscribers a triggered post-purchase text three days after they buy an item, encouraging them to refer a friend. By including a 40% off discount for these active customers, the automated flow drives online revenue, builds brand loyalty, and promotes new customer discovery.

Swap.com
Why We Love It:

Boot Barn used their SMS channel to stand out during the busy holiday shopping season by offering same-day delivery and personalized gift wrapping. Their engaged subscribers appreciated the help with finding last-minute gifts and making them more meaningful, allowing Boot Barn to increase brand loyalty and holiday revenue.

Boot Barn
Why We Love It:

Self-cleaning litter box brand Litter-Robot educated subscribers about their product with conversational text messaging. The brand built a back-and-forth triggered messaging flow, asking subscribers about their biggest litter frustrations. Based on the subscribers’ answer, Litter-Robot responded with a link to a relevant blog post or product page to help them learn how the brand and their products meet their specific needs.

Litter-Robot
Why We Love It:

Mented Cosmetics empowered subscribers to find their perfect shade of the brand’s best-selling bronzer. They detailed some of the options in an educational image along with the text, giving subscribers a taste of their shade-finding expertise. Mented ended with a direct link to their “Shade Finder” quiz, where customers can shop their perfect shade through a highly personalized experience.

Mented Cosmetics
Why We Love It:

Eco-friendly luggage brand Paravel texted subscribers helpful shipping deadline reminders to drive last-minute orders just before the holidays. In their friendly brand voice, Paravel offered free shipping and a discount code to stand out from other brands during the busy sales period.

Paravel
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