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Amid COVID-19, Texting Emerges as a Major Sales Channel for Brands

Text-based marketing and commerce are enjoying a surge thanks to consumers’ increasing reliance on shopping via their smartphones …

Why Fashion’s SMS Strategies Are Evolving

Once promotional broadcasts, SMS strategies now offer a direct, intimate channel to engage consumers. To discover how brands …

Attentive’s Insights on COVID-19 Trends, Text Message Marketing

Attentive vice president of client strategy, Elizabeth Ray, presented a strong argument for text message marketing. At Beauty …

Meet the 17 advertising and marketing startups that investors are betting on this year

Featuring companies that are solving big problems in areas like research, ad-tech, and esports.

Retailers Should Connect With Shoppers Where They Are: On Mobile

As e-commerce has grown, so too has the use of smartphones to purchase goods. The latest PYMNT 2020 …

The Coronavirus Disruption: Navigating Change for Success

From ever-changing consumer behavior to unprecedented demand on the supply chain, COVID-19 has forced change across retail.

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