Category

Industry Trends

3 E-Commerce Executives Discuss How 2020 Has Been a Catalyst for Change in Brand Communications

Learn how this year has been a catalyst for change in how brands approach marketing, customer communication, and digital innovation. 

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How Wellness and Beauty Brands Are Using SMS Marketing to Create Authentic Connections

At a WWD Beauty Inc Wellness Virtual Conference, Elizabeth Ray, VP of Client Strategy at Attentive, discussed the shifting trends that dominated the online beauty and wellness market, as well as what the second half of this year may look like.

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Why SMS Marketing Has Become a Top Communications Channel for Innovative Companies

SMS marketing has quickly emerged as an essential direct communications channel for innovative brands and organizations. It empowers marketers to engage in two-way conversations throughout the customer lifecycle, increasing loyalty and ultimately driving more incremental revenue.

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COVID-19: The Lasting Impact on E-Commerce

Check out a summary of the findings of our project nearly four months after we launched the COVID-19 E-Commerce Trends & Tactics microsite. We’re sharing how the pandemic has made a lasting impact on consumer behavior—and, in turn, the trajectory of e-commerce.

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4 Restaurant Marketing Experts Weigh in on the Future Outlook of the Industry

We recently spoke with four marketing experts on how they’ve adapted their marketing strategies in response to COVID-19, as well as their outlook on the future of the food & beverage industry.

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How 3 E-Commerce Experts Are Navigating an Uncharted Industry Climate

As the effects of COVID-19 continue to impact all facets of our daily lives, it’s important for companies to pivot their strategies.

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