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Industry Trends

Important Changes to Third-Party Cookies, and What We’re Doing

With Apple and Google making moves to protect their users’ privacy, you may be wondering if you need to make any changes to your Attentive program. Good news—you don’t. 

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Pura Vida Bracelets: Using SMS Marketing to Drive $1.2M in Revenue

We interviewed Griffin Thall, the Co-Founder and CEO of Pura Vida Bracelets, to learn how he evolved the brand from a beachside bracelet business to a multi-million dollar, globally-recognized lifestyle brand.

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3 E-Commerce Executives Discuss Planning for the Unexpected in 2021

E-commerce executives from David’s Bridal, Honey Pot, and Thread Wallets discuss the challenges of 2020 and their plans to tackle the uncertainties of 2021.

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Part 2: 21 Learnings From 2020 That E-Commerce Marketers Will Implement in 2021

Read about the strategies e-commerce marketing leaders tested in 2020—and which of their learnings they’ll carry into the new year.

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2,000 Consumers Share Their Holiday Shopping Plans

Attentive surveyed 2,000 consumers to learn how they’ll shop during the 2020 holiday season. Discover how shoppers are approaching the holidays—and the marketing strategies you need to reach them—in our 2020 Retail & E-Commerce Holiday Marketing Report.

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SMS Marketing Tips for 3 Key Upcoming Fall Dates

While many marketers are focused on the major upcoming holidays—like Black Friday and Cyber Monday—there are three key dates before Cyber Week that should be on every retail and e-commerce marketer’s promotional calendar.

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