SMS Strategies

[Webinar] Multigenerational Marketing: Delivering Successful SMS Campaigns, From Boomers to Zoomers

Multigenerational webinar illustration
Sep 8, 2020
Written by
Eric Wendt
Eric is a Manager on the Content Marketing team. He spends his logged off hours flexing his creative writing muscles, getting lost in a good book, and searching for the perfect pale ale.

The numbers don’t lie: your target audience—regardless of age—is waiting to engage with you via personalized text messaging.

The average consumer now spends 4 hours and 18 minutes a day on a mobile device—a 28.5% increase from 2018. And when your prospective customers are in front of smartphone screens, it’s a safe bet they’re sending text messages. Both Baby Boomers and Millennials spend more time messaging than they do checking emails, making phone calls, accessing the internet, or using apps on their smartphones.

Meanwhile, 76% of Gen Z—a quarter of whom had a smartphone before the age of 10—say they seek connection through their mobile devices. If recent data related to COVID-19’s impact on mobile usage is any indication, that connection comes in the form of a text message. In fact, one report showed a 26% increase in text messaging immediately after stay-at-home orders went into effect in the U.S.

Seventy-nine percent of consumers are waiting to hear from your brand via text message. The question is: do you know what to say to them and how?

In our webinar with Attentive Agency Partner Something Digital, we learned how you can use SMS for multigenerational marketing that engages consumers and drives revenue.

Look out for the recording link (coming soon!) to learn:

  • The value of SMS in multigenerational marketing
  • Insights regarding new & emerging consumer psychographics
  • Actionable advice for launching & optimizing SMS campaigns

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