SMS Strategies

Innovative Text Message Marketing Examples from Winter 2020 Mobile Messaging Masters

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Jan 27, 2020
Written by
Nicole McAleer
Nicole is a Senior Strategist on the Growth Marketing Team. She spends her logged off hours running, binge-watching true crime docuseries, and walking her three dogs.

Real-life text message marketing campaigns used by brands and organizations to connect with their audience, drive sales, and increase brand awareness.

As we kick off a new year, the Attentive team is back with the winter edition of our Mobile Messaging Masters series! Each season, we highlight recent text message marketing examples created by our innovative clients that go above and beyond to engage subscribers and drive action.

Prioritizing an effective mobile strategy is crucial for marketers this year, as mobile commerce is expected to reach $284 billion, or 45% of the total U.S. e-commerce market in 2020. However, mobile devices aren’t just dominating retail and e-commerce. By 2025, 75% of internet users will access the web solely via their smartphones. The future (for all businesses) is mobile—marketers simply cannot afford to overlook this major revenue-generating channel.

This is why text message marketing has emerged as a powerful solution to reach consumers where they’re spending their time: on their mobile devices. From product launches and abandoned cart reminders to in-store signage and influencer marketing, companies have the opportunity to directly communicate with consumers throughout the entire journey.

Here, in no particular order, are this season’s best-in-class examples from “Mobile Messaging Masters” who used personalized text messaging powered by Attentive to grow a list of subscribers, increase brand loyalty, and boost sales.

Explore the interactive Mobile Messaging Masters guide to see all seven examples with photos, plus strategies to launch and optimize your own successful mobile messaging strategy with Attentive.

  1. Limited-Time Offer, by lifestyle retailer Urban Outfitters
  2. New Collection, by global luxury fashion brand DVF
  3. Abandoned Cart Reminder, by trendy global fashion retailer Lulus
  4. Countdown Campaign, by Korean skincare brand LANEIGE
  5. Influencer Marketing, by lingerie brand Savage X Fenty by Rihanna
  6. Cause Marketing, by education non-profit XQ Institute


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