We recently hosted a webinar featuring Attentive customer Tarte Cosmetics to learn how they take marketing to the next level with mobile messaging & loyalty.
What are the biggest challenges you face as a B2C marketer? “Getting shoppers to engage with my marketing promotions” likely crossed your mind, since this problem affects the majority of marketers and has roots in a number of issues.
The oversaturation of brand communication has contributed to the decline of email and digital ad performance. It’s difficult to get shoppers to download yet another mobile app, and of those who do, 75% won’t return after the first day of use. You know personalizing your marketing communications will help encourage shoppers to buy your products, but you can’t seem to break through the noise. A 25% email open rate may seem great comparatively, but it means 75% of your marketing messages go unread.
As consumer behaviors continue to shift toward mobile, personalized mobile messaging has emerged as an effective and engaging marketing channel to reach shoppers with the content they want to see, where they want to see it.
Tarte, an innovative beauty brand known for its line of skincare and cosmetics, has been successful at engaging their shoppers to come back to their site more often (while spending more money). They are an early adopter of both personalized mobile messaging and an engagement-based loyalty program.
Watch the recording of the webinar to hear Tarte discuss their engagement and loyalty strategies. Marketers from Tarte will share real life examples of the messages they send and explain how their mobile messaging and loyalty programs allow them to rapidly grow subscribers, maximize shopper engagement, and increase overall revenue.
Save your spot for the webinar to learn:
- How a personalized mobile messaging channel fits into Tarte’s overall marketing plan
- How you can bypass your customers’ cluttered email inboxes and deliver relevant mobile messages that drive conversions
- How to automate and scale messages that are truly personalized to the individual shopper
- Real-life examples of the mobile messages Tarte sends to subscribers, resulting in 32% average CTRs and 5% average CVRs
Ready to kick-start your mobile marketing by sending personalized text messages?