SMS Strategies

Best-in-Class Text Message Marketing Examples from Summer 2020 Mobile Messaging Masters

Mobile messaging masters summer 2020 trophy
Jul 21, 2020
Written by
Elodie Huston
Elodie is a Senior Content Marketing Strategist on the Content Team. She spends her logged off hours cycling, scouting out soft serve, and yelling about really good books.

In our latest edition of Mobile Messaging Masters, see six text message marketing campaigns sent by brands and organizations to engage their audiences, build loyalty, and drive incremental revenue.

Summer is in full swing ☀️ and the Attentive team is back with a new edition of our Mobile Messaging Masters series! Each quarter, we look back at recent best-in-class personalized text messaging campaigns sent by our customers that are driving innovation to increase engagement—and incremental revenue.

Establishing a direct, personal communications channel is vital as consumers’ needs continue to rapidly shift. In just the past four months of 2020, individuals across the country have come to rely on mobile devices as their primary connection to the world around them—whether they’re communicating with friends and family or shopping. And, as many consumers continue to shelter in place, they’re using their phones to browse and complete purchases more than ever.

Personalized text messaging empowers brands and organizations to directly engage their audience where they’re most comfortable—their mobile devices—with two-way conversations that drive action and build loyalty.

Here, in no particular order, are this season’s best-in-class examples from "Mobile Messaging Masters" who partner with Attentive to quickly grow a list of subscribers and send powerful text messaging campaigns. Explore the interactive Mobile Messaging Masters guide to see all six examples with photos, plus strategies to “make waves” this year with SMS marketing powered by Attentive.  

  • Product Launch, by cosmetics brand Anastasia Beverly Hills
  • Flash Sale, by fashion brand Kenneth Cole
  • Post-Purchase, by comfort clothing brand Betabrand
  • Shipping Deadline, by bakery chain Baked by Melissa
  • VIP Offer, by subscription fashion retailer JustFab
  • Virtual Event Invitation, by leading business school University of Louisville College of Business

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