The funding will be used to continue to scale operations and accelerate product innovation.
Over the last few years, Attentive’s rapid growth has been fueled by increasing demand from brands for a more effective way to communicate with mobile-first audiences.
On the heels of this growth, we’re thrilled to share that Attentive has raised a $40 million Series B investment led by Sequoia, along with participation from existing investors Bain Capital Ventures, Eniac Ventures and NextView Ventures, and new investors IVP and High Alpha (a venture fund led by Scott Dorsey, former CEO & Co-Founder of Exact Target). Read more in TechCrunch.
The future of CRM is changing—businesses can no longer build a relationship with the modern consumer through email alone. Email inboxes have evolved into cluttered feeds, making it difficult for brands to break through the noise. In turn, email performance, as measured by how many subscribers click-through on a message, has fallen 45% over the last five years.
Mobile messaging offers brands the opportunity to engage consumers effectively and instantaneously, where and how they are most comfortable—via text messaging. This is where the future of brand communications is headed. Rather than continuing to shout one-way messages at consumers, forward-thinking businesses will embrace personalized, real-time, mobile-first channels.
“As people increasingly use messaging as a primary form of communication, businesses will too,” said Pat Grady, partner at Sequoia. “With their mobile messaging platform, Attentive is leading a new category of direct-to-consumer marketing that we believe has huge market potential. We’re thrilled to partner with the entire team as they grow and provide brands with modern, effective tools to better engage with customers.”
Today, over 400 innovative retail brands—including Sephora, Urban Outfitters, Coach, CB2, and Jack in the Box—rely on Attentive and see powerful results.
Our company’s name, “Attentive,” is a testament to our mission—to build a communications channel that is thoughtful, authentic, and addresses the needs of both brands and consumers equally. This funding will allow us to further scale our existing operations by hiring across all departments to support our rapid business growth and continue to meet market demand.
“As former investors in CEO Brian Long’s last business, TapCommerce, and the lead investors in Attentive’s earlier Series A round—we’re incredibly excited to have the opportunity to continue to support this team as they pioneer a new chapter in mobile marketing,” said Scott Friend, partner at Bain Capital Ventures.
Thank you to all of our customers, investors, advisors, and industry partners for your continued support of Attentive.