Mobile Musings

The latest news, insights, & reflections from the Attentive team

How Wellness and Beauty Brands Are Using SMS Marketing to Create Authentic Connections

At a WWD Beauty Inc Wellness Virtual Conference, Elizabeth Ray, VP of Client Strategy at Attentive, discussed the shifting trends that dominated the online beauty and wellness market, as well as what the second half of this year may look like.

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[Guide] Text Messaging Unwrapped: Tips & Strategies to “Sleigh” the 2020 Holiday Season

Our interactive holiday hub—updated each frequently between now and the end of the year—provides actionable tips, strategies, case studies, and more to help you build a mobile marketing strategy you feel confident about for the 2020 holiday season (and beyond!).

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Best-in-Class Text Message Marketing Examples from Summer 2020 Mobile Messaging Masters

Six text message marketing campaigns sent by brands and organizations to engage their audiences, build loyalty, and drive incremental revenue.

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Why SMS Marketing Has Become a Top Communications Channel for Innovative Companies

SMS marketing has quickly emerged as an essential direct communications channel for innovative brands and organizations. It empowers marketers to engage in two-way conversations throughout the customer lifecycle, increasing loyalty and ultimately driving more incremental revenue.

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Attentive All Access: Meet Anjuli, Manager of Analytics

Meet Anjuli Garg, Manager of Analytics at Attentive! Learn about her role on the Analytics team, as well as her hobbies outside of the office.

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In Conversation with University of Louisville College of Business: Using SMS to Drive Admissions, Retention, & Donations

Learn why text messaging has become a powerful direct communications channel for education organizations like UofL College of Business—helping drive admissions, retention, and donations.

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