SMS Strategies

Food & Beverage 2022 Text Messaging Calendar

illustration of food and drinks
Published
Jun 10, 2022
Written by
Caroline Cushner
Caroline is a Content Marketing Strategist on the Content Marketing team. She spends her logged off hours trying new recipes, hiking, and watching classic films.

Get inspiration for this year’s 200+ food and beverage marketing holidays, plus tips to tease your subscribers’ taste buds.

From major holidays with delicious traditions to the more unique celebrations, there are endless opportunities for food and beverage brands to engage their SMS audience. And with some of this year’s biggest holidays still ahead of us, now’s the time to add these key dates to your marketing calendar.

We’ve highlighted 200+ food and beverage holidays taking place from June to December, with tips on how to celebrate with your SMS community while driving seasonal revenue. 

If you’re looking for more retail-focused holidays, check out our 2022 text messaging calendar to find more tips.

June food holidays

SMS tip of the month: Help your subscribers celebrate the dads and grads in their lives this month with personalized text messages. Leading up to Father’s Day, ask your subscribers who they’re looking to get a gift for, how they’re planning to celebrate, or some of their favorite flavors and food items. Then, with Attentive’s Two-Way Journeys™, you can instantly reply with a personalized recommendation based on their preferences. 

  • National Soul Food Month
  • National Candy Month
  • June 1: World Milk Day
  • June 3: National Donut Day
  • June 3: National Egg Day
  • June 4: National Cheese Day
  • June 4: National Bubbly Day
  • June 7: National Chocolate Ice Cream Day
  • June 9: National Strawberry Rhubarb Pie Day
  • June 10: National Iced Tea Day
  • June 11: National Rosé Day
  • June 11: National Corn on the Cob Day
  • June 12: International Falafel Day
  • June 14: National Bourbon Day
  • June 14: National Strawberry Shortcake Day
  • June 15: National Beer Day - UK
  • June 16: National Fudge Day
  • June 17: National “Eat Your Vegetables” Day
  • June 19: Father’s Day
  • June 19: National Martini Day
  • June 20: National Vanilla Milkshake Day
  • June 20: National Ice Cream Soda Day
  • June 21: National Smoothie Day
  • June 21: National Cookie Dough Day
  • June 22: National Onion Ring Day
  • June 25: National Strawberry Parfait Day
  • June 26: National Chocolate Pudding Day
  • June 27: National Ice Cream Cake Day
  • June 28: National Tapioca Day
  • June 29: National Waffle Iron Day

July food holidays

SMS tip of the month: Tap into July festivities—between the cookouts and fireworks—with an SMS-exclusive promotion, like a flash sale or a free fried treat for pickup or delivery. This exclusive strategy treats your subscribers like VIPs, and helps strengthen your relationships with your most valuable audience.

  • National Blueberry Month
  • National Ice Cream Month
  • July 2: National Anisette Day
  • July 3: National “Eat Beans” Day
  • July 4: Independence Day
  • July 5: National Apple Turnover Day
  • July 5: National Graham Crackers Day
  • July 6: National Fried Chicken Day
  • July 9: National Sugar Cookie Day
  • July 10: National Piña Colada Day
  • July 10: Pick Blueberries Day
  • July 11: National Mojito Day
  • July 11: National Blueberry Muffin Day
  • July 12: National Pecan Pie Day
  • July 13: National French Fry Day
  • July 14: National Mac and Cheese Day
  • July 15: National Gummi Worm Day
  • July 16: National Cherry Day
  • July 17: National Ice Cream Day
  • July 18: National Caviar Day
  • July 18: National Sour Candy Day
  • July 19: National Daiquiri Day
  • July 20: National Hot Dog Day
  • July 21: National Junk Food Day
  • July 22: National Mango Day
  • July 24: National Drive-Thru Day
  • July 24: National Tequila Day
  • July 25: National Wine and Cheese Day
  • July 25: National Hot Fudge Sundae Day
  • July 27: National Creme Brûlée Day
  • July 27: National Scotch Day
  • July 28: National Milk Chocolate Day
  • July 29: National Chicken Wing Day
  • July 29: National Lasagna Day
  • July 30: National Cheesecake Day
  • July 31: National Avocado Day

August food holidays

SMS tip of the month: Help your subscribers beat the August heat by promoting your refreshing summer items. Delight them by reminding them of these lesser-known moments of celebration, or offer a sale on cold drinks and snacks to pack along on their beach excursions.

  • Family Fun Month
  • August 1: National Raspberry Cream Pie Day
  • August 2: National Ice Cream Sandwich Day
  • August 3: National Watermelon Day
  • August 4: National Chocolate Chip Cookie Day
  • August 4: National White Wine Day 
  • August 5: World Beer Day
  • August 6: National Mead Day
  • August 6: National Mustard Day
  • August 8: National Frozen Custard Day
  • August 9: National Rice Pudding Day
  • August 10: National S’mores Day
  • August 13: National Filet Mignon Day
  • August 14: National Creamsicle Day
  • August 15: National Lemon Meringue Pie Day
  • August 16: National Rum Day
  • August 19: National Soft Ice Cream Day
  • August 23: National Sponge Cake Day
  • August 24: National Peach Pie Day
  • August 25: National Whiskey Sour Day
  • August 26: National Cherry Popsicle Day
  • August 28: National Red Wine Day
  • August 28: National Cherry Turnover Day
  • August 30: National Toasted Marshmallow Day
  • August 30: National Beach Day

September food holidays

SMS tip of the month: As summer winds down, your customers will likely be taking advantage of the long weekend that comes with Labor Day. Catch up with your subscribers by asking them about their weekend plans with Attentive’s Two-Way Journeys. Based on the subscriber’s response, you can instantly recommend the perfect item—like a “party pack” for a cookout or a healthy snack for a hike.

  • Better Breakfast Month
  • National Chicken Month
  • National Honey Month
  • September 2: National Blueberry Popsicle Day
  • September 3: International Bacon Day 
  • September 4: National Waffle Week
  • September 4: “Eat an Extra Dessert” Day
  • September 5: National Cheese Pizza Day
  • September 5: Labor Day
  • September 6: National Coffee Ice Cream Day
  • September 7: National Beer Lovers Day
  • September 10: National TV Dinner Day
  • September 12: National Chocolate Milkshake Day
  • September 13: International Chocolate Day
  • September 14: National “Eat a Hoagie” Day
  • September 16: National Cinnamon Raisin Bread Day
  • September 17: International “Eat an Apple” Day
  • September 18: National Cheeseburger Day
  • September 19: National Butterscotch Pudding Day
  • September 20: National Punch Day
  • September 21: National Chai Day
  • September 22: National White Chocolate Day
  • September 23: Hug a Vegetarian Day
  • September 24: National Horchata Day
  • September 25: National Quesadilla Day
  • September 25: National Cooking Day
  • September 26: National Pancake Day
  • September 26: National Dumpling Day
  • September 27: National Chocolate Milk Day
  • September 29: National Biscotti Day
  • September 30: National Hot Mulled Cider Day

October food holidays

SMS tip of the month: October is the prime time for sweet tooths. Join in on the spooky celebrations and drive foot traffic by inviting SMS subscribers to “trick or treat” for a free item. Encourage them to show off their costumes or try out new seasonal items. You can also geo-target a special invite to subscriber segments located near participating stores.

  • National Dessert Month
  • National Cookie Month
  • National Apple Month
  • October 1: International Coffee Day
  • October 2: National Fried Scallops Day
  • October 4: National Taco Day
  • October 4: National Vodka Day
  • October 5: National Kale Day
  • October 6: National Noodle Day
  • October 9: International Beer and Pizza Day
  • October 10: National Cake Decorating Day
  • October 11: Southern Food Heritage Day
  • October 12: National Pulled Pork Day
  • October 13: National Yorkshire Pudding Day
  • October 14: National Dessert Day
  • October 16: National Cheese Curd Day
  • October 17: National Liqueur Day
  • October 18: National Pasta Day
  • October 19: National Chocolate Cupcake Day
  • October 20: National Seafood Bisque Day
  • October 21: International Chefs Day
  • October 22: National Pumpkin Cheesecake Day
  • October 24: National Food Day
  • October 26: National Chicken Fried Steak Day
  • October 28: National Chocolate Day
  • October 28: National Breadstick Day
  • October 30: National Candy Corn Day
  • October 31: National Caramel Apple Day
  • October 31: Halloween 

 

November food holidays

SMS tip of the month: Food and family are the stars of November. Use your SMS channel to share tips to feed the whole family—like traditional Thanksgiving dishes to impress the in-laws and new items to liven up Friendsgiving. Position yourself as a resource to help alleviate holiday stress with recipes, party product recommendations, and hosting tips.

  • National Pepper Month
  • National Fun With Fondue Month
  • National Peanut Butter Lovers Month
  • November 1: National Cinnamon Day
  • November 3: International Stout Day
  • November 3: National Sandwich Day
  • November 4: National Candy Day
  • November 6: National Nachos Day
  • November 8: National Cappuccino Day
  • November 9: British Pudding Day
  • November 9: National Fried Chicken Sandwich Day
  • November 10: National Vanilla Cupcake Day
  • November 12: National French Dip Day
  • November 13: National Split Pea Soup Week
  • November 15: National Bundt Day
  • November 16: National Fast Food Day
  • November 17: National Homemade Bread Day
  • November 17: National Zinfandel Day
  • November 18: National Apple Cider Day
  • November 19: National Carbonated Beverages Day
  • November 21: National Stuffing Day
  • November 21: National Gingerbread Cookie Day
  • November 22: National Cranberry Relish Day
  • November 23: Drinksgiving
  • November 23: National Espresso Day
  • November 24: Thanksgiving
  • November 25: National Parfait Day
  • November 26: National Cake Day
  • November 27: National Craft Jerky Day
  • November 30: National Mousse Day

December food holidays

SMS tip of the month: The winter holiday season is a great opportunity to grow your SMS channel. Customize your SMS sign-up units with exclusive holiday deals to drive additional opt-ins. Then, come New Year’s, you’ll be ready to nurture your new subscribers—and longtime loyalists—with unique SMS experiences. 

  • Worldwide Food Service Safety Month
  • December 1: National Peppermint Bark Day
  • December 3: National Green Bean Casserole Day
  • December 4: National Cookie Day
  • December 8: National Brownie Day
  • December 9: National Pastry Day
  • December 10: National Lager Day
  • December 12: Gingerbread Decorating Day
  • December 13: National Cocoa Day
  • December 15: International Tea Day
  • December 15: National Cupcake Day
  • December 17: National Maple Syrup Day
  • December 17: Super Saturday
  • December 18: Bake Cookies Day
  • December 19: National Oatmeal Muffin Day
  • December 20: National Sangria Day
  • December 21: National Coquito Day
  • December 22: National Cookie Exchange Day
  • December 24: National Eggnog Day
  • December 25: National Pumpkin Pie Day
  • December 27: National Fruitcake Day
  • December 28: National Chocolate Candy Day
  • December 31: National Champagne Day
  • December 31: New Year’s Eve

Make sure you’re delivering the personalized experiences your subscribers want around the upcoming holidays, no matter how big or small.

Find even more inspiration for National Food Days and beyond in our SMS gallery, Texts We Love.

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