View the recording for our co-webinar with Tinuiti to learn how premium watch & accessories brand MVMT uses text messaging and email marketing together to engage shoppers and drive more revenue.
Consumers are spending more time than ever on mobile, especially when it comes to shopping. Last year, m-commerce comprised over a quarter of total e-commerce, more than doubling since 2015. Additionally, by 2025, nearly three quarters of the world is predicted to use only their smartphones to access the internet.
Mobile is on the rise, and it’s important that marketers reach their consumers where they’re spending their time. With over 50% of emails being opened on mobile devices and read rates for text messages averaging 98%, email and text messaging are two channels every marketer should be utilizing in tandem—to increase engagement and drive more revenue.
In this webinar recording, you’ll get first-hand insights and real-life examples of how premium watch & accessories brand MVMT built a thoughtful and powerful communication strategy using both email and text message marketing.
View the recording to learn:
- Similarities and unique benefits of text messaging and email when communicating with consumers
- How marketers at innovative brands, like MVMT, integrate text messaging and email in the customer journey—and how they successfully use the two channels in tandem
- Practical tips on how to create or grow a subscriber list for both channels—including real examples from MVMT
- How MVMT identifies, sets, and evaluates goals for both channels and optimizes their campaigns over time
See Attentive in action
Learn how you can drive more digital revenue with personalized text messaging.