Although it may feel like summer has just started, it’s already time for back-to-school shopping!

Back-to-school shopping in the US is predicted to reach $82.8 billion in 2018, according to the NRF. The shopping season begins in early July and continues into September, accounting for 20% of all US retail spend outside of the winter holidays.

In past years, the bulk of back-to-school purchases weren’t made until the end of the summer in August and over Labor Day weekend. However, Amazon Prime Day (which takes place annually in mid-July) has sparked a major shift in when the back-to-school shopping season begins. Since Prime Day’s launch in 2015, other retailers have quickly followed suit by offering their own promotions both online and in-store during the same timeframe. This has effectively changed the timeline of the back-to-school shopping season, beginning about a month earlier than usual.

This year, shoppers plan to spend the most on apparel and electronics. Other popular items include cosmetics and school-related accessories, such as backpacks and shoes. Families with children in elementary through high school plan to spend an average $684.79, while college and graduate students plan to spend an all-time high of roughly $942.17.

Learn more in the infographic below!

Looking for a new way to connect with busy back-to-school shoppers? Attentive’s personalized mobile messaging will make sure you’re connecting with the right audience, in the fastest way possible. With more and more people relying on smartphones every day, text messages are the best way to engage with shoppers and stand out among the crowd. Request a demo to learn more.

Back to School 2018

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